The verdict in three sentences
A Vaduz wealth manager or family office should judge a redesign on three-year cost, because a cheap template looks attractive on day one and then consumes partner time, while a large agency project front-loads the bill. In the Liechtenstein and Rhine valley market, custom redesigns are usually quoted at CHF 15,000 to 40,000 (2026 ballpark), whereas Kolonell's fixed grid is CHF 2,700 (Starter), CHF 4,500 (Growth) or CHF 8,200 (Premium), delivered in 3 to 4 weeks once content is ready. Whatever the option, the risks that cost the most are broken URLs, missing regulatory pages and marketing copy that never went through compliance.
Is it time to redesign? Signals specific to Vaduz firms
Firms around the Städtle, in Schaan or in Triesen often work with international families, foundations and trusts, and their site has to inspire confidence in German and in English. Typical signals:
- The site still presents the firm as it was five years ago: old team, old service lines, old address.
- English pages are shorter than German ones, or translated word for word.
- Regulatory status, legal notice, complaints handling and fee information are hard to find or out of date.
- The contact form asks for asset size, nationality or bank details at first contact.
- Insights and market commentary are undated PDFs with no author.
- The wealth activity still lives as a sub-section of a parent firm's site, which confuses prospects.
What does each option really cost over three years?
A redesign budget is only the first line. The table below adds hosting, maintenance and internal time over 36 months. All figures except the Kolonell build prices are market assumptions for 2026, not quotes.
| Cost item over 3 years (CHF) | Cheap template | Local agency | Kolonell Growth |
|---|---|---|---|
| Redesign build | 1,500 | 25,000 | 4,500 |
| Hosting and licences (market assumption, 36 months) | 900 | 1,800 | 1,800 |
| Maintenance and updates (market assumption) | 0 in cash | 7,200 (CHF 200 a month) | 3 months included, then on quote; market assumption 4,950 (CHF 150 a month for 33 months) |
| Internal time fixing and updating (market assumption at CHF 120 an hour) | 7,200 (20 hours a year) | 1,800 (5 hours a year) | 1,800 (5 hours a year) |
| Total over 3 years | 9,600 | 35,800 | 13,050 |
Read it honestly: the template is the cheapest in cash, but it rarely includes a redirect map, accessibility checks or a structured insights section, and its hidden cost is partner time. The agency buys you workshops and presence. Kolonell sits in between with a fixed build price; maintenance after the 3 included months is on quote. For a German and English site, Premium (the multilingual tier, languages set in the quote) at CHF 8,200 replaces the Growth line. See the international offer for what each tier covers.
How long does the redesign take?
| Week | Kolonell | Firm |
|---|---|---|
| Before kick-off | Proposed sitemap and content checklist | Gather texts, bios, regulatory pages; decide which insights to keep |
| Week 1 | URL crawl, Search Console export, design proposal | Approve design direction |
| Week 2 | Build, page templates, forms with minimal fields | Provide German copy or book an independent translator |
| Week 3 | Migration of insights and bios, 301 redirect map | Compliance review of every page |
| Week 4 | Fixes, cut-over in a quiet window, sitemap submission | Final sign-off |
| Weeks 5 to 8 | Monitoring of 404 errors and indexing during support | Report any issue |
Kolonell delivers in 3 to 4 weeks once content is ready, with a project manager in your time zone, native English or French copywriting and 3 months of support. German copy comes from the firm or from an independent translator, a third-party cost.
The risks that matter, and who owns them
- SEO loss (Kolonell): full URL inventory, one 301 per old page, Search Console checks after launch. When a wealth arm leaves a parent firm's domain, cross-domain redirects must be agreed with the parent firm.
- Regulatory pages disappearing (firm and Kolonell): legal notice, regulatory status, complaints procedure and fee information are listed before the build and tested after go-live. The Financial Market Authority (FMA) supervises the sector; your adviser confirms what each page must say.
- Financial promotion (firm): no promise of returns, no performance figures, no testimonials unless your compliance adviser confirms they are permitted. Every page is signed off before go-live.
- Personal data (both): Liechtenstein is in the EEA, so the GDPR applies, with the Datenschutzstelle as supervisory authority. Forms ask only for name, contact and reason, never account numbers or asset details. This is not legal advice.
- Integrations (on quote): client portal, custodian links, CRM or document exchange are scoped separately; the portal is never rebuilt inside a fixed-grid site.
- Downtime (Kolonell): staging review, evening switch, rollback plan.
When should you choose a local agency?
Pick a Vaduz, St. Gallen or Vorarlberg agency if you need German copy written by native writers in your region, face-to-face workshops with the board of a foundation, a portal rebuild or a supplier physically present in Liechtenstein. Ask every provider: who owns the domain and the code, how redirects are mapped, where the site and form data are hosted, how compliance comments are handled late in the project, and what maintenance costs after launch.
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Mini case study
Illustrative example, hypothetical firm. Martin Frick runs a wealth management arm recently spun out of an accounting firm in Schaan. Its 25 wealth pages sit on the parent firm's site in German and English.
- Build: Kolonell Premium (the multilingual tier, languages set in the quote): CHF 8,200.
- Market assumptions over 3 years: hosting CHF 1,800, maintenance after the included 3 months CHF 4,950, internal time CHF 1,800.
- Three-year total: 8,200 + 1,800 + 4,950 + 1,800 = CHF 16,750.
- Same scope with a local agency (table above): about CHF 35,800, a difference of about CHF 19,050.
- Migration: 25 pages redirected from the parent domain with 25 cross-domain 301s agreed with the accounting firm.
FAQ
How much does a wealth management website redesign cost in Vaduz?
Custom redesigns by regional agencies are typically quoted at CHF 15,000 to 40,000. Kolonell charges CHF 2,700, 4,500 or 8,200 depending on the tier.
Is a cheap template enough for a family office?
In cash it can cost under CHF 10,000 over 3 years, but it usually lacks redirects, accessibility checks and structured regulatory pages. Count partner time, about 20 hours a year in our assumption.
Does the GDPR apply to a Liechtenstein firm's website?
Yes, Liechtenstein is an EEA member and the GDPR applies, supervised by the Datenschutzstelle. Keep forms to 3 or 4 fields. This is not legal advice.
What happens to our client portal?
The existing link is kept and tested at launch. Any portal work is on quote and planned separately from the 3 to 4 week build.
What does maintenance cost after launch?
Kolonell includes 3 months of support; after that, maintenance is on quote. Our 3-year table uses a market assumption of CHF 150 a month only for comparison.
Let's scope your project. Share your page count, languages and the domains involved, and we will confirm the tier, the CHF budget and a launch date. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
