The verdict in three sentences
In Vaduz, the website of a wealth management firm or family office speaks to intermediaries (lawyers, fiduciaries, banks in Zurich, London or Dubai) as much as to the families themselves. If your first audience reads English or French, a fixed-price remote studio (2 700 to 8 200 CHF at Kolonell) delivers a sober, rigorous site in 3 to 4 weeks, against 14 000 to 45 000 CHF with a regional agency. If your clients are mostly German-speaking and your foundation board wants face-to-face meetings, the Rhine valley agency is the better fit.
Who are you really writing for, families or intermediaries?
Liechtenstein's financial centre rests on a tight network: private banks, licensed asset management companies, professional trustees administering foundations and trusts, single and multi family offices. A good share of new mandates comes through a foreign intermediary, who checks your website to confirm your standing before introducing a client. That intermediary looks for three things: your regulatory status, the people who run the firm and a discreet way to reach you.
The site should therefore set out the relevant FMA licence, the management team and board, your fields of work (discretionary management, structuring, family governance) and an encrypted contact form. A link to the existing client login is enough at launch; a document upload area is quoted on request. No client names, and no performance published without a compliance review.
Which criteria separate a regional agency, a freelancer and a remote studio?
| Criterion | Rhine valley or Eastern Swiss agency | Regional freelancer | Kolonell (remote studio) |
|---|---|---|---|
| Overlap with your working day | Full | Full | Team based in Dakar (GMT), 1 to 2 h apart, project manager reachable in your time zone |
| Kickoff and reviews | On site in Vaduz | Variable | By video call |
| English quality for intermediaries | Good, sometimes translated from German | Variable | Native English or French copywriting |
| Fees, 2026 ballpark | 14 000 to 45 000 CHF | 6 000 to 16 000 CHF | 2 700 / 4 500 / 8 200 CHF fixed |
| Who holds code and domain | To set in the contract | Often informal | To set in the contract, .li or .com domain in your name |
| Photos of the office and Vaduz | Offered | Rarely | Not offered, plan a local photographer |
| Go-live | 8 to 14 weeks | 4 to 8 weeks | 3 to 4 weeks |
These 2026 ballpark figures rely on price pages published by agencies in the region, minimum budgets shown on Clutch.co profiles and public hourly rates of freelancers in Eastern Switzerland and Vorarlberg (often 90 to 140 CHF per hour). This is not a study.
What does each option add up to over three years?
The hypotheses are the same for all three columns. Maintenance is a shared hypothesis; at Kolonell, it is quoted on request beyond the 3 included months of support.
| Item | Regional agency | Regional freelancer | Kolonell Growth |
|---|---|---|---|
| Website creation | 26 000 CHF | 10 500 CHF | 4 500 CHF |
| Second language (English for the freelancer, German for Kolonell), hypothesis | Included | 2 800 CHF | 2 600 CHF |
| Office photos, local photographer | 1 500 CHF | 1 500 CHF | 1 500 CHF |
| Support after launch | Per contract | Per contract | 3 months included |
| Maintenance over 3 years (shared hypothesis) | 4 500 CHF | 4 500 CHF | 4 500 CHF |
| Three-year total | 32 000 CHF | 19 300 CHF | 13 100 CHF |
The three tiers are detailed on the international website offer: Starter for a compact site, Growth with one page per field of work and qualified forms, Premium for a fuller bilingual FR/EN site. Payment by bank transfer, 50 % at kickoff and 50 % at delivery.
When is the nearby agency clearly preferable?
The regional agency takes the lead in four situations. Your direct clientele is mostly German-speaking and expects flawless German written by natives. Your foundation board or partners insist on physical workshops in Vaduz. You want images of your offices and the Städtle produced by the same team as the site. Or you need to connect the site to an existing document portal, work quoted on request at Kolonell that should be compared with a complete local quote. If at least two of these conditions apply, the local premium is justified.
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Which questions should you put to providers before signing?
- Is the domain registered to your company, and who holds the hosting credentials?
- Is the assignment of code and content written plainly into the contract?
- Who checks that the copy complies with the applicable marketing communication rules?
- Do the forms send data to servers located in the EEA?
- How long does included support last, and how is maintenance billed afterwards?
- How is WCAG 2.1 AA conformance checked?
Regulatory frame: as an EEA member, Liechtenstein applies the GDPR, supplemented by its national Data Protection Act and overseen by the Data Protection Authority (Datenschutzstelle). The FMA supervises banks, asset management companies and professional trustees; marketing communications about financial services must be fair, clear, not misleading and identifiable as such. For accessibility, the practical target is WCAG 2.1 AA. This is not legal advice.
Send your brief and these questions through a free quote request to get a written answer you can compare.
Mini case study
*Illustrative example.* Andreas B. runs a twelve-person trust company in Vaduz with a wealth management arm. Half of new files come from foreign lawyers and bankers who read English. A regional agency offers him 29 000 CHF in 10 weeks. He chooses Kolonell Growth in English at 4 500 CHF, adds a German translation at 2 600 CHF and photos at 1 400 CHF, for 8 500 CHF. The saving is 20 500 CHF and the site is live in 4 weeks. The price paid: no on-site kickoff, and about 8 hours of internal proofreading of the German version.
FAQ
Do we need a German version at launch? Not necessarily if your intermediaries read English. Budget a 2026 ballpark of 2 000 to 3 000 CHF of translation for about ten pages, to add later if needed.
Is a document upload area included? No, it is quoted on request. From the Starter tier at 2 700 CHF, the site can show a link to your existing platform.
What happens after the 3 months of support? Maintenance is offered on quote, depending on how often you want updates. Many firms only need 2 to 4 changes a year.
Can the site target intermediaries rather than families? Yes, and in Vaduz it is often the most profitable choice. A Growth tier at 4 500 CHF allows a page dedicated to introducers with a qualified form.
How does payment work? By bank transfer in CHF, 50 % at kickoff and 50 % at delivery, which means two payments of 4 100 CHF for the Premium tier.
Let's scope your project. Tell us your audience (families or intermediaries), your languages and your pages, and we will price the tier in CHF, delivered in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.