The verdict in three sentences
For a St Peter Port wealth manager or fiduciary, the step that decides the launch date of a redesign is the compliance review, so the project should be built around a written approval workflow and a page-by-page approval log. In 2026 a redesign typically costs £6,000 to £35,000 with a Guernsey or London agency, against £3,900 (Growth) to £6,900 (Premium) on Kolonell's fixed grid, delivered in 3 to 4 weeks once content is ready and approved. With redirects mapped, regulatory pages inventoried and every page signed off before go-live, the redesign is a controlled change rather than a leap.
When does a Guernsey wealth firm need a redesign?
Firms around Les Banques and Glategny Esplanade serve private clients, trusts and family offices, often with clients who live part of the year in Guernsey and part in the UK or elsewhere. The redesign is usually due when:
- the GFSC licensing statement, complaints procedure or fee information is missing from key pages or out of date;
- service pages written years ago no longer match how the firm actually advises dual-resident clients;
- nobody can say who approved the current wording of the home page, or when;
- the enquiry form asks for residency details, asset values or account numbers before a first call;
- the insights archive mixes current and outdated commentary without dates.
What does the redesign cost in St Peter Port?
The ranges are a 2026 ballpark based on typical agency quotes and public agency rate pages in Guernsey and London, for 20 to 40 pages with an insights section.
| Option | 2026 ballpark | Usual timeline | Compliance rounds included |
|---|---|---|---|
| Freelancer, Guernsey or UK | £2,500 to £6,500 | 6 to 10 weeks | Often one, informally |
| Guernsey studio | £6,000 to £14,000 | 8 to 12 weeks | Usually one or two |
| Financial services agency, Guernsey or London | £14,000 to £35,000 | 12 to 20 weeks | Defined in the statement of work |
| Kolonell Starter | £2,300 | 3 to 4 weeks | Review built into week 3 |
| Kolonell Growth | £3,900 | 3 to 4 weeks | Review built into week 3 |
| Kolonell Premium | £6,900 | 3 to 4 weeks | Review built into week 3; the multilingual tier, languages set in the quote |
Each Kolonell tier includes a project manager reachable in Guernsey business hours, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support. A client portal, custodian or CRM integrations, booking tools and ongoing search work stay on quote. The tiers are on the international website offer.
How should the compliance review workflow run?
| Step | Who | Input | Output | Typical duration |
|---|---|---|---|---|
| 1. Content brief | Partner or marketing lead | Service list, target clients | Page list and key messages | 2 to 3 days |
| 2. Draft copy | Kolonell copywriter | Brief, existing pages | Version 1 of each page | Week 1 |
| 3. Adviser review | Advisers named on each page | Version 1 | Factual corrections, version 2 | 2 to 3 days |
| 4. Compliance review | Compliance officer | Version 2 on staging | Approved, approved with changes, or rejected | 3 to 5 days |
| 5. Final edits | Kolonell | Compliance comments | Version 3, change list | 1 to 2 days |
| 6. Sign-off and freeze | Compliance officer | Version 3 | Logged approval, content frozen | 1 day |
Two rules make the workflow fast. First, compliance reviews pages on the staging site, as clients will see them, not in a document. Second, any edit after sign-off, even a comma in a risk warning, reopens step 4 for that page.
The approval log is a simple shared table. A fictional extract:
| Page | Content owner | Reviewer | Version | Date approved | Status |
|---|---|---|---|---|---|
| Home | Managing partner | Compliance officer | v3 | 12 March | Approved |
| Cross-border planning | Senior adviser | Compliance officer | v3 | 12 March | Approved |
| Fees and charges | Finance director | Compliance officer | v2 | 13 March | Approved with changes |
| Regulatory information | Compliance officer | Managing partner | v2 | 13 March | Approved |
| Insights: market note | Investment lead | Compliance officer | v1 | pending | In review |
| Contact and privacy notice | Data protection lead | Compliance officer | v2 | 14 March | Approved |
Keep the log after launch: it answers the question of who approved what, and when, if a regulator or a client ever asks.
Which other risks should the plan cover?
- Search visibility. Export URLs from Search Console and a crawl, map each to a 301 redirect, submit the new sitemap, monitor for four to six weeks.
- Regulatory pages. Legal notices, licensing statement, complaints procedure, fee disclosure, privacy and cookie notices stay reachable from every page.
- Cross-border marketing. Pages aimed at clients resident elsewhere may bring the rules of those jurisdictions into play; your compliance team decides on wording and disclaimers. No promised returns, no unexplained performance figures, testimonials only where permitted.
- Forms. Name, contact details and a short message only. The Data Protection (Bailiwick of Guernsey) Law 2017 applies, with the Office of the Data Protection Authority as regulator; state a retention period.
- Downtime. Switch DNS in the evening with a lowered TTL; leave mail records untouched; keep the old site for rollback.
This is not legal advice.
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Questions to ask any provider: is there a staging site for compliance review; how many review rounds are included; who keeps the approval log; how are post-approval edits handled; who owns the domain and content.
When a Guernsey agency is the better choice: if your compliance officer prefers reviewing pages side by side in a meeting room at Les Banques, or if the firm needs an ongoing content retainer with weekly approvals, a local agency may suit your rhythm better.
Mini case study
Illustrative example. Catherine Ogier runs a hypothetical St Peter Port advisory firm for clients resident in both Guernsey and the UK. Her new site has 36 pages, and her compliance officer needs about 20 minutes per page, at an internal cost assumption of £120 per hour.
- Compliance time: 36 pages x 20 minutes = 720 minutes = 12 hours, or £1,440 of internal time in either scenario.
- Local agency route: £20,000 + £1,440 = £21,440.
- Kolonell Growth route: £3,900 + £1,440 = £5,340.
- Difference: £21,440 minus £5,340 = £16,100.
The approval log also avoids a second full review: only the 4 pages changed after comments return to step 4.
FAQ
How long does compliance review add to the redesign?
Plan 3 to 5 working days inside Kolonell's 3 to 4 week schedule. A 36-page site at 20 minutes per page needs about 12 hours of the compliance officer's time.
What should the approval log record?
At least page, owner, reviewer, version, approval date and status, so 6 columns. Keep it for as long as your record-keeping policy requires.
Can we change a page after sign-off?
Yes, but the page goes back to compliance review. Batching late edits into one round saves 1 to 2 days.
Is our client portal part of the redesign?
No, the portal stays with your provider or is scoped on quote. The £3,900 or £6,900 site links to it and stores no client financial data.
Will the redesign hurt our search rankings?
A fluctuation of 2 to 4 weeks is common. A complete 301 redirect map and weekly Search Console checks keep it short.
Let's scope your project. Send us your page list, your compliance review process and target launch date, and we will confirm a fixed price from £3,900 with an approval log built into the schedule. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

