The verdict in three sentences
Many wealth managers and family offices in Nassau do not advertise at all: clients come by referral, and the website mostly confirms an impression after a first conversation. A sober redesign of this kind costs roughly USD 12,000 to 35,000 with a local agency in 2026, against $2,900 (Starter) or $4,900 (Growth) on Kolonell's grid, in 3 to 4 weeks once the copy is ready. The work is less about adding pages than removing them without breaking regulatory links, redirects or the trust of existing clients.
Why does a discreet website still deserve a redesign?
On Bay Street, at Cable Beach, Lyford Cay or on Paradise Island, a prospect referred by a lawyer or a client types the firm's name before the first meeting. What they find must match what they were told: a precise team presentation, the regulatory status, a simple and safe way to get in touch. Typical signs that a site needs redoing:
- a site built ten years ago by a former employee that nobody can edit;
- generic service pages that no longer match what the firm actually does;
- abandoned market commentary, the latest piece several years old;
- a contact form that sends messages to an inbox nobody reads;
- a privacy notice that does not mention the Bahamas Data Protection (Privacy of Personal Information) Act 2003.
What budget, depending on scope?
Market ranges: a 2026 ballpark based on typical local agency quotes and public agency rate pages, not on a study.
| Scope | Local agency in Nassau | North American agency | Freelancer | Kolonell |
|---|---|---|---|---|
| Discreet site, 5 to 8 pages | USD 12,000 to 22,000 | USD 15,000 to 30,000 | USD 3,500 to 8,000 | Starter, $2,900 |
| Site with commentary section and detailed bios | USD 18,000 to 35,000 | USD 22,000 to 45,000 | USD 6,000 to 12,000 | Growth, $4,900 |
| Site in several languages, advanced design | USD 28,000 to 50,000 | USD 35,000 to 65,000 | USD 9,000 to 18,000 | Premium, $8,900 (the multilingual tier, languages set in the quote) |
| Client portal, custodian integration | On quote | On quote | Rarely offered | On quote |
Every Kolonell tier includes a project manager reachable in your time zone, native English or native French copywriting, delivery in 3 to 4 weeks and 3 months of support. Details are on the international offer page.
Which pages should you keep, merge or remove?
For a firm that lives on referrals, a short site reads better and gets approved faster. The inventory below is a starting point; every removed page needs a 301 redirect to the closest page.
| Existing page | Decision | Reason | Technical action |
|---|---|---|---|
| Home | Keep, rewrite | First touchpoint for a referred prospect | Same URL |
| Five separate service pages | Merge into one page | Clients buy a relationship, not a catalogue | 4 redirects (301) |
| Team | Keep, update | The most viewed page before a meeting | Written consent from each person |
| Old market commentary | Withdraw or archive | Dated content, not reviewed by compliance | 301 to the About page |
| Regulatory status, legal notices, complaints, fees | Keep, make reachable | Information to keep after go-live | Stable URLs, footer links |
| Contact form | Simplify | Minimise the data collected | 4 fields at most |
| Client portal link | Keep | Existing clients rely on it | Link tested during QA |
The form is limited to name, email, country of residence and, optionally, the name of the person who referred them. Never an account number or asset details.
What are the risks of a minimalist redesign?
The first risk is paradoxical: removing pages loses inbound links and part of the search visibility on the firm's name. The fix is a complete URL inventory, a 301 map and a month of Search Console monitoring. The second is regulatory: the Securities Commission of The Bahamas, and the Central Bank of The Bahamas for trust companies, expect accurate communications that are not misleading; a minimalist site does not remove the need for a compliance sign-off on every page before go-live, with no promise of returns, no performance figures and no testimonials unless the applicable rules allow them. This is not legal advice.
Then come migrating an old CMS nobody has the logins for (recover them before signing), an email outage if the DNS zone is copied badly, and portal or custodian links that change address without notice.
Typical Kolonell calendar once the copy is ready: week 1 inventory and structure, weeks 2 and 3 design, build and compliance approval, week 4 testing, cutover and redirect checks.
What stays on quote, and which questions to ask
Need a professional website?
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On quote: client portal (the site links to it, it is never rebuilt inside a fixed-price site), custodian or CRM integrations, search optimisation work, maintenance after the 3 included months. Useful questions: who recovers the logins for the old site and the domain? Who delivers the 301 map? Will the site meet WCAG 2.1 AA? Where is form data stored, and for how long?
When is a Nassau agency preferable?
If the partners want to meet the provider in person at every stage, if the redesign comes with a new name and a full visual identity, or if the agency already knows your group and its constraints, the extra cost of a local agency can be justified.
Mini case study
Illustrative example. Three former private bankers set up an independent wealth management firm in Nassau. Their site has 19 pages, 7 of which they have never reread. Goal: 7 pages, all approved.
Calculation: 19 old pages, 7 kept or merged, so 12 redirects (301) to create and test. Local agency quote: USD 18,000. Kolonell Growth: $4,900, plus USD 1,500 for portraits by a local photographer (third-party cost), for USD 6,400 and a USD 11,600 difference. Compliance approves 7 pages instead of 19, in 6 business days.
FAQ
How much does a wealth management website redesign cost in Nassau?
Roughly USD 12,000 to 35,000 with a local agency for a sober site in 2026. At Kolonell, $2,900 for Starter, $4,900 for Growth and $8,900 for Premium.
Is a 5-page site enough?
For a firm that does not advertise, often yes. What matters is that the team, regulatory status and contact are clear, and that 301s cover every old page.
Does removing pages hurt search visibility?
A little, if redirects are missing. With a complete 301 map and 4 weeks of Search Console monitoring, searches on your name stay stable in most cases.
Do we need to publish market commentary?
It is not mandatory. If you do, allow 5 to 10 days of compliance review for an archive, and no performance figures.
Is the client portal included?
No, it stays on quote. The site links to it through a tested link, and the 3 months of support cover the public site.
Let's scope your project. Send us the list of your current pages, and we will propose a short structure, a tier between $2,900 and $8,900 and a go-live in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
