The verdict in three sentences
For a wealth management firm or family office in Nairobi, a successful redesign depends less on design than on three specific risks: losing Google visibility if old URLs are not redirected, breaking links to the client portal, and publishing marketing content that has not been reviewed against Capital Markets Authority rules. As a 2026 ballpark, budget USD 3,000 to 15,000 depending on the provider, and 4 to 12 weeks depending on the state of your content. At Kolonell, the redesign follows a fixed grid of USD 2,900, 4,900 or 8,900, delivered in 3 to 4 weeks once content is ready.
Which signals show a redesign is due?
Many wealth manager websites in Westlands or Upper Hill were built 5 to 8 years ago, before most clients browsed on mobile. Typical signals: team pages that no longer reflect the organisation, forms that collect too much personal information, nothing tailored to the Kenyan diaspora in London, Dubai or Houston, load times above 4 seconds on mobile networks, and a client portal link buried in the footer. A family office serving several regional families also needs to present its services without exposing anything about its clients: discretion is part of the product.
What budget should you plan for the redesign?
The ranges below reflect typical agency quotes and public agency rate pages in Nairobi in 2026. They are in USD, the reference currency for many mandates; the equivalent in Kenyan shillings moves with the exchange rate.
| Option (2026 ballpark) | Redesign budget | Typical timeline | Watch points |
|---|---|---|---|
| Nairobi freelancer | USD 1,200 to 3,500 | 4 to 8 weeks | Redirect plan often missing |
| Mid-sized local agency | USD 4,000 to 9,000 | 8 to 12 weeks | Easy meetings, variable price |
| High-end local agency | USD 9,000 to 15,000 and up | 10 to 16 weeks | Full branding, costly |
| Kolonell Starter | USD 2,900 | 3 to 4 weeks | Clean presentation site, 5 to 8 pages |
| Kolonell Growth | USD 4,900 | 3 to 4 weeks | Service, team and insights pages |
| Kolonell Premium | USD 8,900 | 3 to 4 weeks | Multilingual, extended content, advanced finish |
On quote at Kolonell: the client portal itself and any custom application, integrations with third-party tools, and search work beyond the migration. 3 months of support are included; maintenance afterwards is quoted separately. Details are on the international offer.
How long does a redesign take, phase by phase?
| Phase | Content | Kolonell duration | Typical local agency duration |
|---|---|---|---|
| Inventory | URL list, pages with traffic, portal links | 2 to 3 days | 1 to 2 weeks |
| Content | Rewrite of service, team and governance pages | Depends on your review | 2 to 4 weeks |
| Design and build | Mock-ups, mobile-first build | 2 weeks | 3 to 6 weeks |
| Compliance review | Legal and compliance review of marketing copy | By your team, 3 to 5 days | 1 to 2 weeks |
| Migration and redirects | 301 redirect map, testing | 2 to 3 days | 1 week |
| Launch and monitoring | Search Console, 404 error monitoring | 2 weeks after launch | 2 to 4 weeks |
The 3 to 4 week timeline starts once content is approved. In practice, the internal compliance review is often the bottleneck: schedule it from day one.
What are the risks and how do you reduce them?
Google traffic loss. Export every existing URL, identify those that receive visits or links, and build a page-by-page 301 redirect map. After launch, submit the new sitemap in Google Search Console and watch for errors for at least 4 weeks.
Broken client portal. List every link to the portal (header, footer, emails, PDF documents) and keep the login URL or redirect it. The portal itself does not change unless a specific project is quoted.
Non-compliant marketing content. The Capital Markets Authority regulates the promotion of investment services: avoid any promise of returns, present past performance with the usual disclaimers and have your compliance officer review the pages before launch.
Personal data. The Kenya Data Protection Act 2019 applies to contact forms; the Office of the Data Protection Commissioner (ODPC) supervises it, and registration with the ODPC may be required depending on your activity. Keep fields to the strict minimum (name, email, subject), without asking for asset levels in a first form. This is not legal advice.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Downtime. Switch DNS at an off-peak hour, keep the old site available as a backup for 30 days and test forms on mobile before announcing the launch.
A local agency is clearly the better choice if you want to redo your visual identity, printed brochures and office signage at the same time, or if your leadership insists on in-person workshops at every step. If your identity is stable and the goal is a faster, more discreet and better structured website, a remote studio is enough.
Mini case study
Illustrative example: Wanjiru, head of operations at a Nairobi family office serving four Kenyan and Ugandan families, receives a local agency quote of USD 11,000 over 14 weeks. She compares it with Kolonell Premium at USD 8,900, delivered in 4 weeks after copy approval. Her current site has 42 URLs, 9 of which get 85% of visits: those get a tested 301 redirect first. The USD 2,100 gap funds an external legal review of the service pages, estimated at USD 1,500.
FAQ
Will we lose search rankings during the redesign?
A temporary dip of 2 to 6 weeks is common, even with a good redirect plan. It stays limited if 100% of useful URLs get a 301 redirect and the sitemap is submitted on launch day.
Does the client portal need rebuilding?
No, redesigning the public website does not require touching the portal. Links are preserved; any portal change is priced on quote.
How many pages does a family office need?
Usually 8 to 15 pages: approach, services, governance, team, insights, contact. An overly detailed site needlessly exposes sensitive information.
Do we need a version for the diaspora?
One dedicated page is often enough, with meeting hours suited to London (UTC+0 or +1) and Dubai (UTC+4). Content stays in English, with no translation cost.
What does maintenance cost after the redesign?
Kolonell includes 3 months of support, then it is on quote. Request a free quote to compare with a local agency retainer, often USD 100 to 400 per month.
Let's scope your project. Wealth management or family office website redesign, 8 to 20 pages, redirect plan included, a budget of USD 2,900 to 8,900 and launch in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
