The verdict in three sentences
For a family office or wealth manager in Zug, quotes from agencies in Zug or nearby Zurich commonly fall between 12 000 and 40 000+ CHF (2026 ballpark from public agency rate cards and Clutch profiles), the top of the Swiss range. Kolonell builds the same kind of discreet, governance-led site on a fixed grid of 2 700, 4 500 or 8 200 CHF, written in native English, with German pages supplied by you or quoted separately. Over three years, the difference usually pays for translation, legal review and a custom investor portal scoping.
Why are Zug website quotes at the top of the Swiss range?
Zug concentrates an unusual mix for a canton of its size: single and multi-family offices, commodity trading houses, holding companies and the blockchain firms of the so-called Crypto Valley. Many decision makers work in English, the local administration and part of the clientele work in German, and budgets are set by people used to Zurich prices. Swiss digital agencies commonly publish hourly rates of 120 to 200 CHF, and Zug or Zurich agencies with financial-sector references tend to sit at the upper end. Freelancers found through Malt, Upwork or local networks quote less, with more delivery risk. All ranges below are prudent and depend heavily on scope.
| Option | Price for a 6 to 12 page site (2026 ballpark) | Timeline | Copywriting | Support after launch |
|---|---|---|---|---|
| Zug or Zurich agency | 12 000 to 40 000+ CHF | 6 to 14 weeks | often a separate line or done by you | maintenance contract |
| Swiss freelancer | 3 000 to 10 000 CHF | variable | rarely included | case by case |
| Kolonell Starter | 2 700 CHF | 3 to 4 weeks | native English included | 3 months included |
| Kolonell Growth | 4 500 CHF | 3 to 4 weeks | native English included | 3 months included |
| Kolonell Premium | 8 200 CHF | usually 4 to 6 weeks, written schedule | English and French included | 3 months included |
| German pages | included by most local agencies | n/a | supplied by you or quoted separately | n/a |
The full grid is on our international website offer. Your project manager is reachable on Swiss hours: the team is based in Senegal (GMT), 1 to 2 hours behind Zug depending on the season, with Google Meet calls at a time that suits you and a written update every week.
What a Zug family office or wealth manager site must include
Governance before marketing. Family offices in Zug are judged on structure: who sits on the board, who makes investment decisions, how conflicts are handled. Team and governance pages, a clear philosophy and sober service pages (wealth planning, investment advisory, succession, philanthropy) carry the site. No client names, no performance figures, no assets under management unless your firm already publishes them.
Digital asset wording. If your office holds or advises on digital assets, describe the service factually and let your compliance officer approve every line. The site informs; it never promotes a product or a return.
Regulation, briefly. Financial marketing rules apply depending on your licence: FinSA (FIDLEG) and supervision by FINMA or a supervisory organisation for asset managers. A single family office that serves only its own family and takes no external clients may sit outside some of these obligations, which your counsel should confirm; it may still want a discreet site for banks, counterparties and recruitment. On data, the revised FADP (nLPD) has applied since 1 September 2023, so the contact form, cookies, hosting and privacy notice are designed with it in mind. This is not legal advice.
Languages. English is usually the master language in Zug. German pages reassure local partners and authorities; Kolonell writes natively in English and French only, so German is supplied by your team or quoted separately, on a structure built for it from day one.
Three-year cost: what changes between a Zug agency and Kolonell?
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| Item over 3 years | Zug or Zurich agency (ballpark) | Kolonell Growth | Kolonell Premium |
|---|---|---|---|
| Build | 18 000 to 40 000 CHF | 4 500 CHF | 8 200 CHF |
| English copywriting | often extra | included | included |
| French version | extra or not offered | not included | included |
| German version | often included | supplied or quoted | supplied or quoted |
| First 3 months of fixes | in maintenance contract | included | included |
| Ongoing maintenance | annual contract | quoted on request | quoted on request |
| Investor or client login | quoted | quoted on request | quoted on request |
| Domain and access | check the contract | in your name, all access handed over | in your name, all access handed over |
Red flags in Zug quotes: a domain registered by the agency, hosting outside a documented location without explanation, a maintenance contract of three years or more signed with the build, a portal bundled into the website price without a written specification, and no named project lead. Kolonell's real references are TR Signing Group (trsigninggroup.com), a bilingual EN/FR site for notary and apostille services in New Jersey with booking calendar, per-file quote verification and back office, and Orven Properties (orvenproperties.com), a trilingual FR/EN/AR site for off-plan real-estate advisory in Dubai.
Mini case study
*Illustrative example, hypothetical.* Anna runs a multi-family office in Zug with eight staff. A Zurich agency quotes 30 000 CHF for an English and German site, plus a maintenance contract at 3 000 CHF a year: 30 000 + 3 × 3 000 = 39 000 CHF over three years.
She tests the alternative: Kolonell Growth at 4 500 CHF in English, an external German translation she budgets at 1 500 CHF, and the same 3 000 CHF a year maintenance assumption applied after the 3 included months (real amount to be quoted): 4 500 + 1 500 + 33 × 250 = 14 250 CHF. The gap is 24 750 CHF, enough to fund the scoping of a secure investor area, which would be quoted separately in any case.
FAQ
Is a 2 700 CHF site credible for a Zug family office? For a single family office that needs a discreet three to five page presence for banks and candidates, Starter at 2 700 CHF is often sufficient. Multi-family offices with several services usually choose Growth at 4 500 CHF.
Can Kolonell deliver the German version? Not natively. Kolonell writes in English and French; German pages are supplied by you or quoted separately, and the structure is ready for them so no rebuild is needed.
Do you build investor portals? Yes, as a custom application quoted on request, never inside the 2 700, 4 500 or 8 200 CHF grid. Most firms launch the public site in 3 to 4 weeks and scope the portal afterwards.
How does payment work for a Swiss company? 50 % at kickoff and 50 % at delivery, by bank transfer or Wise, invoiced in CHF. On Premium, that means 4 100 CHF to start.
Does the site make us compliant? No website makes a firm compliant by itself. We design with the revised FADP in force since 1 September 2023 and FinSA marketing constraints in mind, and your compliance officer signs off; this is not legal advice. Start with a free quote request.
Let's scope your project. A governance-led Zug family office or wealth manager site in native English, ready for German pages, on Starter, Growth or Premium in 3 to 6 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
