The verdict in three sentences
For a Singapore wealth advisory firm targeting business owners and professionals, the website must be regulatorily clean before it is beautiful: licence status, MAS references, representative details, risk warnings and data protection notices. Singapore agencies quote roughly S$15,000 to S$35,000 for this kind of build (2026 order of magnitude) over 8 to 12 weeks, the gap coming mainly from planning calculators and calendar integration. With a client value of S$5,000 to S$25,000 a year, two or three converted meetings pay for the investment.
Regulatory disclosures and what they cost to build in
A firm giving financial advice in Singapore operates either as a licensed financial adviser or as an exempt entity under the Financial Advisers Act, and its representatives appear on the MAS Register of Representatives. The website is marketing material: every page about investments, insurance or performance must be fair, balanced and free of guaranteed returns. Here is what to plan for, with typical agency costs:
| Requirement | What to display or build | Indicative cost (SGD) |
|---|---|---|
| Licence status | Licensed or exempt status, MAS Financial Institutions Directory link | 300 to 700 |
| Representatives | Names and links to the MAS Register of Representatives | 300 to 800 |
| Dispute resolution | FIDReC details and complaints procedure | 200 to 500 |
| Client agreement and fee disclosure | Downloadable terms, fee page kept current | 600 to 1,500 |
| Risk warnings | Banners on product pages, no promise of returns | 800 to 2,000 |
| Planning calculators | Visible assumptions, illustrative-only notice | 4,000 to 11,000 |
| PDPA and cookies | Consent, data protection officer contact, minimal forms | 900 to 2,200 |
| Compliance review | Sign-off by compliance officer or counsel | 1,500 to 3,500 |
These items alone add up to S$8,600 to S$22,200, which explains the gap with a standard brochure site. The calculator concentrates the risk: a CPF or SRS projection with a hidden assumption can read like a promise.
Which calculators are worth the money
Commercially, not all calculators are equal. The ones that convert business owners answer one precise question and lead to a meeting. Generic compound return calculators bring almost nothing.
| Calculator | Main audience | Complexity | Estimated commercial impact |
|---|---|---|---|
| SRS contribution tax saving by bracket | High earning professionals | Medium | Strong, recurring year-end question |
| Salary versus dividends for owners | Private company directors | High | Very strong, opens a full review |
| Retirement gap with CPF LIFE | Clients aged 45 and over | High | Strong |
| Legacy and estate planning | Owners aged 55 and over | High | Strong, high ticket |
| Insurance protection gap | Young families | Medium | Medium |
| Monthly savings capacity | General public | Low | Weak |
Good practice is to ship only two calculators first, ask for an email only after the result is shown, then offer a slot in the adviser's calendar. Annual updates to tax brackets and CPF parameters belong in the maintenance contract.
How Kolonell scopes this kind of project
The website part (expertise, team, fees, regulatory pages, insights) falls under the Premium website tier: 2,000,000 to 3,500,000 FCFA (3,050 to 5,340 EUR). Calculators with tax logic, PDF export and synced booking are priced as a simple custom application: 2,500,000 to 4,000,000 FCFA (3,810 to 6,100 EUR). Maintenance runs from 53 to 183 EUR a month depending on the tier, and the January parameter update fits the top tier. Delivery stays at 8 to 12 weeks, because compliance review typically takes two to three weeks on the firm's side.
Mini case study
Daniel, a partner in a four-adviser wealth firm in Raffles Place, mostly advises SME owners and doctors. Average client value is S$8,000 a year in fees and commissions, with an eight-year relationship.
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- Budget: S$26,000, of which S$9,000 for two calculators.
- Target qualified traffic: 1,200 visits a month, 4% of which use a calculator, so 48 simulations.
- Simulation to meeting: 15%, about 7 meetings a month.
- Meeting to client: 20%, about 1.4 new clients a month.
Annual value generated: 1.4 × 12 × S$8,000 = S$134,400 of recurring revenue in year one. Even with these assumptions divided by four, the firm recovers its investment in under six months. These are estimates to rerun with your own rates.
FAQ
How much does a wealth advisory website cost in Singapore in 2026?
Local agencies typically quote S$15,000 to S$35,000 depending on calculators and compliance depth. A site without calculators and with minimal disclosures can come in near S$9,000, at the cost of lower conversion.
Which disclosures should appear on the site?
At minimum your licensed or exempt status, links to the MAS registers, dispute resolution details and access to fee and client terms. Add risk warnings to every page that discusses a product or strategy.
Can a calculator create liability for the firm?
It can if it looks like personalised advice or a promised outcome. Show assumptions, the year of the tax rates and an illustrative-only notice, and have each formula reviewed.
How long should we plan?
Allow 8 to 12 weeks, including 2 to 3 weeks of compliance sign-off. Calculators need about 3 weeks of development and testing.
Should we budget for annual updates?
Yes, tax brackets and CPF parameters change. Plan a January update, either inside a maintenance contract or billed S$800 to S$2,000 by a typical agency.
Let's scope your project. Send us your current regulatory pages and the two calculators that would win you meetings, and we will scope a build deliverable in 8 to 12 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
