The verdict in three sentences
A production company running 40 shoots a year on spreadsheets loses time and margin in three areas: budgets, freelance crew contracts and payments, and tracking broadcast and distribution rights. A production SaaS, at 45 to 130 GBP per user per month (about 50 to 150 EUR), handles scheduling and call sheets well; custom software, at 26,000 to 60,000 GBP (about 30,000 to 70,000 EUR, 2026 order of magnitude), links budgets in broadcaster and BFI formats, actual costs, contracts and rights deadlines in one database. Custom makes sense when rights and co-productions weigh more than scheduling.
What the software must cover for a London production company
A London producer moves between documentaries for broadcasters and streamers, corporate films, commercials and sometimes a drama backed by the BFI or a regional screen agency. Every project follows the same cycle: quote, finance plan, shoot, post-production, delivery and rights exploitation.
| Need | Spreadsheets | Production SaaS | Custom |
|---|---|---|---|
| Quotes and budgets in broadcaster format | Excel template copied | Templates sometimes close | Native cost report structure, versions compared |
| Actual cost tracking | Entered after the fact | Partial reconciliation | Actuals against budget, per line, continuously |
| Freelance crew and rates | Word contracts, external payroll | Crew records | Contracts, IR35 status, rate cards, holiday pay |
| Kit and crew scheduling | Shared calendar | Strong point | Schedule linked to hire costs |
| Broadcast rights | Binder and the producer's memory | Rarely covered | Territories, terms, media, expiry alerts |
| Tax relief and funding claims | Rebuilt by hand | No | Export of qualifying spend per scheme |
The most expensive issue is often invisible: a broadcast licence that lapses without renegotiation, or qualifying spend for the Audio-Visual Expenditure Credit not documented in time.
SaaS or custom: a 5 year comparison
| Criterion (2026 order of magnitude) | Production SaaS | Custom |
|---|---|---|
| Upfront cost | Low, 0 to 2,500 GBP | 26,000 to 60,000 GBP |
| Recurring cost (8 users) | 350 to 1,050 GBP per month | 4,300 to 12,000 GBP per year maintenance |
| 5 year cost | 21,000 to 65,000 GBP | 47,000 to 120,000 GBP |
| Broadcaster format budgets | Partial | Full |
| Rights management | Missing or basic | Complete with alerts |
| Time to go live | 2 to 6 weeks | 4 to 5 months |
| Data ownership | Subscription | Data and code are yours |
With fewer than 15 projects a year and few rights to manage, SaaS is the right choice. At 40 shoots a year, with a growing catalogue and co-productions, rights and funding management alone often pays for custom software.
Mini case study
Claire, executive producer at a production company in London (illustrative persona), handles 40 shoots a year and a catalogue of 120 programmes. Her team spends about 6 hours per project rebuilding actual costs and funding evidence, or 240 hours a year.
- Automatic budget and cost reconciliation: 200 hours saved, about 8,000 GBP of loaded staff time.
- Two missed rights renewals avoided per year, at 7,000 GBP on average: 14,000 GBP.
- Better documented qualifying spend for tax relief and funding: 5,000 GBP recovered per year.
- Estimated annual gain: 27,000 GBP for a 47,000 GBP project and 8,000 GBP of yearly maintenance.
Payback arrives towards the end of the second year, sooner if the rights catalogue keeps growing.
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FAQ
How much does custom management software for a production company cost?
The 2026 order of magnitude is 26,000 to 60,000 GBP (30,000 to 70,000 EUR), depending on scope: budgets, crew, kit, rights. A first release focused on budgets and actual costs can ship in 3 months.
Can the software produce budgets in broadcaster format?
Yes, the cost report structure used by broadcasters and the BFI can be replicated line by line, with version comparison. That saves 1 to 2 days of formatting per funding application.
How are freelance crew handled?
The software prepares contracts, IR35 assessments and variable items, then exports them to specialist production payroll. Payroll itself usually stays with a provider, which lowers the budget by 15 to 20%.
How are broadcast rights tracked?
Each contract is stored with its territories, media and dates. An alert goes out 90 days before expiry, leaving time to renegotiate or resell.
How long does a full project take?
Plan 4 to 5 months, including 3 to 4 weeks migrating existing data (past budgets, contracts, catalogue). A SaaS deploys in 2 to 6 weeks but without a full rights module.
Let's scope your project. Send us your shoot volume, current tools and rights requirements, and we will price a scope, an indicative budget and a delivery schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.