The verdict in three sentences
An 85-truck carrier in Ouagadougou loses contracts every month because logistics buyers at mines, importers and NGOs search online first, then call the three firms that look most reliable. The site must do one thing very well: turn a search into a qualified quote request per corridor, with origin, destination, cargo type and tonnage. At Kolonell, this project sits between 800,000 and 3,500,000 FCFA (1,220 to 5,340 EUR) depending on the Starter, Growth or Premium tier, delivered in 5 to 7 weeks.
The corridors and prices your clients compare
A procurement manager at a gold mine or a cement importer knows market price ranges. What they do not know is your reliability: real transit times, border post handling, cargo insurance, and whether you can mobilise ten trucks within 48 hours. The site must show you master each corridor.
| Corridor | Approximate distance | Price per truck, 2026 ballpark | One-way transit |
|---|---|---|---|
| Abidjan to Ouagadougou | 1,150 km | 1,800,000 to 2,600,000 FCFA | 4 to 6 days |
| Lome to Ouagadougou | 1,000 km | 1,600,000 to 2,300,000 FCFA | 3 to 5 days |
| Tema to Ouagadougou | 1,050 km | 1,700,000 to 2,400,000 FCFA | 4 to 6 days |
| Cotonou to Ouagadougou | 1,050 km | 1,700,000 to 2,400,000 FCFA | 4 to 6 days |
| Ouagadougou to northern and western mine sites | 200 to 450 km | 600,000 to 1,200,000 FCFA | 1 to 2 days |
| Ouagadougou to Niamey or Bamako | 500 to 900 km | 1,200,000 to 2,000,000 FCFA | 2 to 4 days |
These figures move with fuel, season, possible escorts and backhaul. Do not publish them as firm rates: use them to show you know the market, and let the form produce a precise quote. A buyer who sees realistic transit times and a page per corridor knows they are dealing with a professional.
The quote form, the heart of the site
The form must be short on mobile and precise in what it collects. Six fields are enough: corridor (dropdown), pickup point, cargo type (20 or 40-foot container, bulk, tanker, oversized, hazardous), tonnage or number of trucks, preferred date, contact. Each request reaches the sales team by email and WhatsApp, with an automatic acknowledgement promising a reply within 4 business hours.
| Kolonell tier | Budget | Content suited to a carrier |
|---|---|---|
| Starter | 800,000 to 1,200,000 FCFA (1,220 to 1,830 EUR) | 5 pages, fleet overview, simple quote form, WhatsApp button |
| Growth | 1,200,000 to 2,000,000 FCFA (1,830 to 3,050 EUR) | One page per corridor, qualifying form, border news blog, analytics |
| Premium | 2,000,000 to 3,500,000 FCFA (3,050 to 5,340 EUR) | Animations, advanced SEO on logistics searches, detailed client references, mining and NGO sector pages |
| Maintenance | 35,000 to 120,000 FCFA per month | Updates, backups, security |
| Timeline | 5 to 7 weeks | Including one week of fleet photos and reference gathering |
GPS tracking deserves its own page: explain which system equips your trucks, how often positions are reported, and how the client receives updates (tracking link, daily WhatsApp briefing). If a true client tracking portal is wanted, it is a custom web application priced separately, from 2,500,000 to 4,000,000 FCFA for a simple version.
Reassuring mining groups and NGOs
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Mining groups often require an HSE file: safety policy, driver training, average fleet age, accident procedure, cargo insurance. NGOs and UN agencies issue tenders asking for references, articles of incorporation, tax clearance and fleet capacity. A Compliance and documents page listing these items, with a way to request the full file, cuts the qualification cycle by several weeks.
Show concrete numbers too: 85 trucks, average age, tonnage carried last year, monthly rotations, coverage of four ports. A real photo of your yard in Ouagadougou is worth more than ten stock images.
Mini case study
Issouf, manager of an 85-truck company in Ouagadougou, chooses the Growth tier at 1,800,000 FCFA, with maintenance at 75,000 FCFA a month, so 2,700,000 FCFA in year one. The site receives an average of 22 quote requests a month. At a 15% conversion rate, that is 3 to 4 new trips a month from the site. On an Abidjan to Ouagadougou run billed 2,200,000 FCFA with a 12% net margin, each trip earns about 264,000 FCFA. Three trips a month bring 792,000 FCFA in monthly margin, paying back year one in under four months.
FAQ
Should we publish prices per corridor? Indicative ranges or nothing is best, with the firm price kept for the quote. Price depends on fuel, backhaul and cargo type, with swings of 20 to 30%.
How many requests can a carrier website generate? A site ranking for searches such as trucking Ouagadougou Abidjan generates, as a ballpark, 15 to 40 requests a month after 6 months. Volume depends on SEO work and LinkedIn presence.
Does the site need English? It helps with English-speaking mining groups and the Tema corridor in Ghana. Languages are set in the quote, based on your actual clients.
Can our GPS tracking be embedded in the site? Yes, through your telematics provider's sharing link, placed on a client page. A full portal with history and documents is a custom application starting at 2,500,000 FCFA.
Will the site work on slow mobile connections? It must load in under 3 seconds on 3G, with compressed images. Most drivers, forwarders and local buyers browse from a phone.
Let's scope your project. We define corridors, quote form and compliance pages with you, for a launch within a few weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
