The verdict in three sentences
A founder considering a sale or a fund looking for local advice in Morocco visits your website before the first meeting, and decides within minutes whether you play in the right league. What makes the difference is tombstones of closed deals, a team with verifiable backgrounds and a confidential upload area compliant with Law 09-08 and CNDP requirements. With a local agency, such a site costs 80,000 to 180,000 MAD (about 7,400 to 16,600 EUR) for 7 to 9 weeks of work.
What makes an M&A boutique credible online
Global investment banks rely on their brand. A Casablanca boutique must compensate with proof: number of deals, sizes, sectors, mandate type (sell side or buy side), and counterparties when public. Family business owners and private equity partners look for the same signals.
| Site element | What it proves | Priority |
|---|---|---|
| Deal tombstones | Real experience, deal sizes of 50 to 800 M MAD | Very high |
| Partner profiles | Background in banking, Big Four or funds, degrees, languages | Very high |
| Sectors covered | Food, manufacturing, healthcare, retail, renewable energy | High |
| Mandate types | Sale, acquisition, fundraising, LBO, restructuring | High |
| Publications and market notes | Reading of the Moroccan M&A and private equity market | Medium to high |
| Confidential teaser upload | Process rigour, data respect | High |
| CNDP notices and privacy policy | Law 09-08 compliance | Mandatory |
Tombstones should be visual and understated: target logo or name if the agreement allows, deal type, year, the firm's role. When confidentiality requires it, an anonymised line is enough, for example sale of a pharmaceutical distribution group, 320 M MAD, sell-side adviser, 2025. Ten well written tombstones beat three pages of corporate prose.
Budget, timeline and work breakdown
The site runs in French and English, because European funds, Gulf investors and DFIs read in English. The confidential upload area lets a founder send a teaser or financial statements through an encrypted form, instead of regular email.
| Item | Casablanca agency, 2026 ballpark | Comment |
|---|---|---|
| Custom visual design | 20,000 to 45,000 MAD | Understated identity, premium typography |
| Two-language site build, 10 to 20 pages | 30,000 to 70,000 MAD | CMS to publish tombstones and notes |
| Confidential upload area | 15,000 to 35,000 MAD | Encryption, restricted access, logging |
| Financial copywriting and translation | 8,000 to 18,000 MAD | Finance specialist translator |
| CNDP compliance and legal pages | 4,000 to 10,000 MAD | Processing declaration, notices |
| Total | 80,000 to 180,000 MAD | Depending on scope and security |
| Timeline | 7 to 9 weeks | Including client sign-off on tombstones |
At Kolonell, a financial website with a confidential area is priced on quote, after reviewing your security requirements and your list of publishable deals. Languages are set in the quote. The secure upload part draws on our cybersecurity practice, and the positioning matches our institutional websites offer.
Confidentiality: rules you cannot skip
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First: no sensitive data over plain email. The upload form must encrypt files in transit and at rest, limit access to two or three partners and keep an access log. Second: the processing declaration to the CNDP, required as soon as you collect personal data on executives and shareholders. Third: a clear retention policy, for example automatic deletion of documents not followed by a mandate after 12 months.
Also avoid analytics tools that send data outside Morocco without prior notice. A privacy-friendly analytics tool and a clean consent banner are enough to measure traffic without weakening compliance.
Mini case study
Youssef, partner in a six-person M&A boutique in Casablanca, invests 140,000 MAD in a new two-language site with a confidential upload area. Over one year, the site and published market notes generate 18 qualified contacts, including 2 signed sell-side mandates. The first covers a 120 M MAD deal with a 2% success fee, or 2.4 M MAD; the second, smaller, covers 60 M MAD at 2.5%, or 1.5 M MAD. Even counting just one closed mandate, the fee is more than 17 times the cost of the site.
FAQ
Can we publish tombstones without client consent? No, you need written consent from each client or a strictly anonymised wording. In practice, 60 to 70% of deals can be mentioned in some form.
Is the confidential upload area really needed? For 50 to 800 M MAD deals, yes: it reassures the founder from the first exchange. Its cost, 15,000 to 35,000 MAD with a local agency, is marginal against a single fee.
Do we need an Arabic version? It is not a priority for a client base of executives and funds, but it can help with Gulf investors. Languages are set in the quote based on your portfolio.
How long until the site brings contacts? Expect 6 to 12 months, because a seller's decision cycle is long. Publishing one market note a month speeds up visibility on searches like selling a company in Morocco.
What are the concrete CNDP obligations? Declaration or authorisation request for the processing, informing data subjects, rights of access and correction. Non-compliance can lead to fines of up to 300,000 MAD under Law 09-08.
Let's scope your project. We define publishable tombstones, the confidential area and CNDP requirements with you, with a launch plan of a few weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
