The verdict in three sentences
A transport or logistics company sells reliability: its site must reassure and capture quote requests that are handled fast. A credible transport showcase costs 350,000 to 600,000 FCFA in 2026; adding quote requests, parcel tracking and a client area can raise the budget to 1,000,000 - 1,100,000 FCFA. WhatsApp integration to receive and follow up on quotes is often the highest-return module.
2026 price grid by package
A 2026 order of magnitude for a carrier or logistics SME in Senegal.
| Package | Scope | Price FCFA | Timeline |
|---|---|---|---|
| Transport showcase | Services, fleet, areas served, contact | 350,000 - 600,000 | 3-4 weeks |
| Showcase + quote | Showcase + structured quote-request form | 470,000 - 720,000 | 3-5 weeks |
| Showcase + simple tracking | Showcase + tracking by reference number | 750,000 - 950,000 | 4-6 weeks |
| Full pro pack | Quote + tracking + secure client area | 1,000,000 - 1,100,000 | 5-6 weeks |
What each module costs
The most useful modules for a carrier and their indicative 2026 cost.
| Module | Purpose | Indicative cost FCFA |
|---|---|---|
| Quote request | Structured form (weight, route, deadline) | +120,000 |
| Simple parcel tracking | Status by reference number | +400,000 |
| Client area | History, invoices, ongoing requests | +500,000 |
| WhatsApp quote integration | Receive and follow up on quotes | +90,000 |
| Local transport SEO | "freight transport Dakar" | included (pack) |
Mini case study
Ibrahima runs a freight company in Dakar. He invests 680,000 FCFA in a showcase with quote requests and WhatsApp integration. A won quote nets 45,000 FCFA of margin on average. The site brings him 6 qualified quote requests a month, half of which he converts, i.e. 3 contracts: that is 135,000 FCFA of monthly margin. The site is paid off in about five months, then feeds a steady flow of inbound requests well ranked for "freight transport Dakar".
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Does a carrier need parcel tracking?
Not always at first. Simple tracking by reference number (+400,000 FCFA) is useful once you handle many shipments and clients demand visibility. Otherwise, start with quotes and WhatsApp integration.
How does the site generate requests?
Through a structured quote form (weight, route, deadline) paired with WhatsApp integration: the request arrives instantly and you follow up in one message. Local SEO for "freight transport Dakar" feeds the top of the funnel.
Is a client area really necessary?
Only for regular B2B clients who want to check history and invoices (+500,000 FCFA). An SME starting out can skip it and add it later.
How long to deliver?
A showcase ships in 3-4 weeks; the full pro pack with quote, tracking and client area in 5-6 weeks.
Can I become a Kolonell referral partner?
Yes. If you recommend Kolonell to other companies, the referral programme pays 15% on a showcase sale, 12% on e-commerce, 10% on a marketplace and 8% on an institutional project, plus 5% recurring on maintenance. A successful introduction becomes real income.
Let's talk about your project. We price your transport site, from showcase to the quote + tracking + client area pack. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
