The verdict in three sentences
For a plumber or electrician, the right website isn't the biggest one: it's the one that generates calls. A tradesman landing page (single page, click-to-call, form) costs 150,000 to 250,000 FCFA in 2026; a 5-page showcase with local SEO for "plumber Dakar" rises to 300,000 FCFA. The real lever remains an optimised Google Business Profile, often included, which lifts your listing into the local pack.
2026 price grid by package
A 2026 order of magnitude for an independent tradesman or small crew in Senegal.
| Package | Scope | Price FCFA | Timeline |
|---|---|---|---|
| 1-page landing | Intro, click-to-call, service area, form | 150,000 - 250,000 | 1-2 weeks |
| 5-page showcase | Home, services, work, reviews, contact + local SEO | 300,000 - 400,000 | 2-3 weeks |
| Showcase + online quote | Showcase + structured quote form with attachments | 380,000 - 480,000 | 2-3 weeks |
| Local visibility pack | Showcase + Google Business + strong "trade + city" SEO | 450,000 - 600,000 | 3-4 weeks |
What each option costs
The options that turn a visitor into a call or a quote request.
| Option | Purpose | Indicative cost FCFA |
|---|---|---|
| Quote form | Structured request with job photos | +80,000 |
| Customer reviews | Social proof, visible ratings | +50,000 |
| Click-to-call button | One-tap call on mobile | included |
| Google Business Profile | Optimised listing, local pack, directions | included (pack) |
| Multi-area (several districts) | SEO pages per district served | +90,000 |
Mini case study
Moussa is an electrician in Pikine. He invests 320,000 FCFA in a 5-page showcase with local SEO for "electrician Pikine" plus a Google Business listing. An average job nets him 25,000 FCFA in margin. If the site brings just 2 qualified calls a week, roughly 8 jobs a month, that is 200,000 FCFA of monthly margin: the site is paid off by the second month, then keeps earning as long as the listing stays well ranked.
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Is a single page enough for a tradesman?
Often yes to start. A well-built landing with click-to-call and service area (150,000 - 250,000 FCFA) is enough to capture calls. You move to a 5-page showcase when you want broader local SEO.
Is the Google Business Profile really important?
It's even the priority. Most "plumber near me" searches are settled inside Google's local pack. An optimised listing, often included in our packs, brings calls even before the user visits the site.
How long to go live?
A landing ships in 1-2 weeks, a 5-page showcase in 2-3 weeks. Local ranking, though, strengthens over 1-3 months.
Is click-to-call charged extra?
No, it's included. On mobile, the number becomes a call button: it's the highest-ROI feature for a tradesman.
Can I become a Kolonell referral partner?
Yes. Many tradesmen recommend us to their peers. The referral programme pays 15% on a showcase sale + 5% recurring on maintenance. A simple introduction that closes earns you real money.
Let's talk about your project. We build the tradesman site that makes your phone ring, from landing to SEO showcase. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
