Trade show exhibitor landing page budget in Berlin in 2026

The verdict in three sentences

For a construction trade show in Berlin, five landing pages and an interactive floor plan cost 8,000 to 12,000 EUR in 2026. With online stand booking, QR badges and card or SEPA payment, the budget rises to 14,000 to 20,000 EUR, which is still less than the staff time lost managing 180 exhibitors by email and bank transfer. The non-negotiable is the calendar: everything must be live 4 to 6 weeks before sales open.

The five landing pages that sell a trade show

A trade show sells to two different audiences: exhibitors, who buy a stand, and trade visitors, who must register. Mixing both on one page kills conversion. Each audience gets its own page, message and call to action.

The 18 to 30 % visitor rate assumes a short form (name, company, role, phone) and a badge sent instantly by email and wallet pass.

Two budget levels in EUR

Payment fees come on top: about 1.5 % plus 0.25 EUR on European cards, 0.35 to 1 EUR per SEPA direct debit. For a 9 m² stand sold at 3,500 EUR, card fees are around 55 EUR. German law also requires GDPR-compliant consent for badge data and a proper imprint (Impressum).

Launch calendar

Exhibitors usually book 4 to 6 months before the show, visitors in the last 6 weeks. So plan 4 weeks of production for level 1 and 6 weeks for level 2, plus one week of testing with 10 loyal exhibitors before public launch. The floor plan should be a lightweight SVG that loads in under 2 seconds on mobile, where a high-resolution image takes 8.

Mini case study

Julia, director of a construction trade show in Berlin (180 exhibitors, 9,000 visitors), uses two staff members for 4 months on bookings, reminders and pro formas, about 30,000 EUR of loaded salaries. She invests 18,000 EUR in level 2. Expected result: one person part time is enough, saving about 22,000 EUR, and the live floor plan creates urgency. If online sales fill 15 more stands at 3,500 EUR, she adds 52,500 EUR of revenue. The project pays off in the first edition and can be reused the next year for 3,000 to 5,000 EUR of updates.

FAQ

Can we collect stand deposits online? Yes, the module creates a payment link per booking, with a 30 to 50 % deposit and the balance due on a set date. The stand switches to "booked" as soon as payment is confirmed.

Do QR badges work without internet at the entrance? Yes, the scanning app syncs the list before opening and scans offline at roughly 1 to 2 seconds per visitor.

Do we need English and German? In Berlin, yes: international exhibitors expect English, German buyers expect German. Adding a third language costs about 1,500 to 2,500 EUR for five pages.

What happens to the site after the show? It switches to the next edition: photo gallery, attendance figures and pre-booking. That often resells 40 to 60 % of stands before official opening.

Let's scope your project. Tell us your exhibitor count, show dates and preferred payment methods: we will price the landing pages, floor plan and ticketing, indicative budget 8,000 to 20,000 EUR, delivered in 4 to 6 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.