The verdict in three sentences
A 3PL in the Amsterdam region sells square metres, pick rates and reliability, and its website must turn a curious brand into a quotable request. The 2026 order of magnitude for this kind of site from Dutch agencies is 25,000 to 70,000 EUR, delivered in 8 to 12 weeks. With contracts often worth 8,000 to 60,000 EUR per month per client, one annual deal won through the site covers the investment. The real cost of a weak site is invisible: brands simply never ask you.
What a brand checks before asking for a price
The operations lead of a DTC fashion brand or the supply chain manager of a US company entering Europe wants precise answers: available capacity, distance to Schiphol and the port of Rotterdam, bonded storage, same-day cut-off times, integrations with Shopify, WooCommerce, Amazon and Bol, returns handling and SLA. A site that only says tailored logistics solutions does not make the shortlist.
The winning structure has six blocks: e-commerce fulfilment, B2B warehousing, bonded and VAT-deferred storage, returns management, transport and last mile, plus an infrastructure page with floor plan, photos and figures.
| Site element | Commercial role | 2026 order of magnitude (Amsterdam market) |
|---|---|---|
| Service pages (5 to 6) | One page per client need | 5,000 to 12,000 EUR |
| Infrastructure page with figures | Prove capacity (m², docks, racking) | 2,000 to 4,500 EUR |
| Needs calculator (pallets, orders, SKUs) | Pre-qualify the quote request | 6,000 to 15,000 EUR |
| Integrations page (Shopify, Amazon, Bol) | Reassure e-commerce brands | 2,500 to 5,000 EUR |
| Sector case studies | Prove real flow management | 1,200 to 2,500 EUR per case |
| Photo and drone video shoot | Show the warehouse without a visit | 2,500 to 7,000 EUR |
The calculator is the core of the system
The calculator asks for product type, monthly orders, number of SKUs, average units per order, storage duration and returns rate. It does not have to give a final price, but it returns a range and sends your sales team a full brief. Your account manager calls back with a proposal within 24 hours instead of three email rounds. On this type of site the share of usable requests often rises from 30 % to over 70 %.
European cross-border e-commerce keeps pushing demand for Dutch fulfilment, largely because of logistics density and the Article 23 VAT deferment licence on imports. Explaining that licence clearly on the site is a strong argument for non-EU brands. Add a short page on sustainability as well: many European brands now ask for CO2 reporting per shipment, electric last-mile options and solar roof data in their tenders, and a 3PL that publishes those figures upfront skips one round of questions in the request for proposal.
| Phase | Scope | Indicative duration |
|---|---|---|
| Discovery | Personas, offers, sitemap, calculator specs | 1 to 2 weeks |
| Content and photos | Copy, translations, warehouse shoot | 2 to 3 weeks |
| Design and build | Mock-ups, pages, mobile performance | 3 to 4 weeks |
| Calculator and CRM | Pricing rules, notifications, tests | 2 to 3 weeks |
| QA and launch | Technical SEO, training | 1 week |
| Maintenance | Updates, security, monitoring | 300 to 1,200 EUR per month locally |
For reference, Kolonell's showcase tiers run from 800,000 to 3,500,000 FCFA (1,220 to 5,340 EUR), and a simple custom application such as a calculator linked to a CRM from 2,500,000 to 4,000,000 FCFA (3,810 to 6,100 EUR). Languages are set in the quote.
Mini case study
Sanne, commercial director of a 30,000 m² 3PL near Schiphol, mostly gets leads through brokers who take a fee. She invests 48,000 EUR in a new site with calculator and integrations page, plus 600 EUR per month of maintenance, so 55,200 EUR in year one.
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Over ten months the site produces 72 quote requests, 24 qualified. She signs three brands at an average of 18,000 EUR per month, adding 648,000 EUR of annualised revenue. At a 9 % net margin that is 58,320 EUR, already above the first-year cost, and without broker fees.
FAQ
How much does a 3PL website cost in Amsterdam in 2026?
The market order of magnitude is 25,000 to 70,000 EUR depending on the calculator and integrations. A basic brochure site without calculator stays closer to 12,000 to 20,000 EUR.
Should we publish storage prices?
An indicative range reassures, for example a price per pallet per week and per order picked. The final rate depends on volume and rotation, so the calculator should lead to a tailored quote.
Which languages do we need?
English is mandatory for international brands, Dutch helps with local B2B, and German often adds 15 to 25 % more relevant traffic. The scope is set in the quote.
How fast should the site load?
Under 2.5 seconds for Largest Contentful Paint, with WebP images and a CDN. Slow sites lose a meaningful share of paid traffic.
What timeline should we plan?
Between 8 and 12 weeks, including 2 to 3 weeks for the calculator and its tests.
Let's scope your project. Describe your capacity, services and target brands, and we will scope the site, calculator and delivery plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
