The verdict in three sentences
A textile wholesaler sells by quantity tier (10, 50, 100 units), not by the unit: your site must show degressive pricing, not a retail cart. A simple 8-page showcase catalog is enough to exist online (420,000-650,000 FCFA), but a B2B platform with bulk ordering and mobile payment captures resellers beyond your physical market (1,400,000-2,200,000 FCFA). In 2026 in Touba, it's the +30% of remote orders that pays for the difference in less than one season.
Showcase catalog or B2B platform: what really changes
The question isn't the page count, it's the pricing logic. A reseller buying 100 meters of bazin doesn't pay the one-meter price. Here are the two levels compared.
| Criterion | 8-page showcase catalog | Full B2B platform |
|---|---|---|
| 2026 price (FCFA) | 420,000 - 650,000 | 1,400,000 - 2,200,000 |
| Delivery time | 10 - 14 days | 28 - 40 days |
| Product references | 30 - 60 | 200 - 600 |
| Tiered pricing (10/50/100) | No | Yes, automatic degressive |
| Online ordering | Form / WhatsApp | B2B cart + Wave / Orange Money |
| PDF catalog per collection | Optional | Included, downloadable |
| B2B average basket tracked | No | Yes, dashboard |
| Hosting (FCFA/month) | 30,000 - 40,000 | 40,000 - 55,000 |
The showcase catalog is perfect for a wholesaler who mainly wants to reassure and be found on Google. The B2B platform becomes profitable as soon as you handle more than 20-30 remote orders per month.
Quantity tiers, the heart of the model
Here's an example of a degressive price grid on a premium wax reference, as configured in 2026 (order of magnitude).
| Tier (meters) | Unit price (FCFA/m) | Discount vs retail |
|---|---|---|
| 1 - 9 (retail) | 3,500 | 0% |
| 10 - 49 | 3,100 | -11% |
| 50 - 99 | 2,800 | -20% |
| 100 - 299 | 2,500 | -29% |
| 300 and + | 2,300 | -34% |
The site automatically applies the right rate based on the quantity entered. The reseller instantly sees their saving, which increases the average basket: many bump up to 100 meters to cross the tier. Technical target: Lighthouse 92+, smooth navigation even on 3G for buyers in the regions.
Mini case study
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Modou, a fabric wholesaler in Touba, handled 100% of sales at the physical market. He invests 1,700,000 FCFA in a B2B platform with 280 references and Wave payment.
- Before: 0 remote orders.
- After 3 months: 34 remote orders/month, average B2B basket 185,000 FCFA.
- Monthly surplus: 34 x 185,000 = 6,290,000 FCFA of additional revenue.
- At a 14% net margin, that's 880,600 FCFA/month of new margin.
The platform pays for itself in less than 2 months of remote orders, not counting the time saved (no more prices retyped by hand on WhatsApp).
FAQ
How much does a textile wholesaler website in Touba cost in 2026? Budget 420,000-650,000 FCFA for a showcase catalog and 1,400,000-2,200,000 FCFA for a B2B platform with bulk ordering and mobile payment. Hosting runs 30,000 to 55,000 FCFA/month.
Can you manage different prices by quantity? Yes, it's the core of the system: tiers (10, 50, 100, 300 units) are configured and the site applies the right price automatically, showing the discount.
Can my resellers pay with Wave or Orange Money? Yes. The B2B cart integrates Wave and Orange Money with automatic receipts. For large orders, an online deposit with the balance on delivery is possible.
How long to deliver the site? 10-14 days for a showcase catalog, 28-40 days for a B2B platform of 200+ references with photos and configured tiers.
Is the PDF catalog per collection included? On the B2B platform, yes: each collection generates a downloadable PDF your resellers share on WhatsApp, multiplying distribution.
Let's talk about your project. We configure your price tiers and textile references to turn your WhatsApp resellers into online orders. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
