The verdict in three sentences
For a dental clinic, the right investment isn't a frozen brochure but a site with online booking and SMS reminders. In 2026 in Saint-Louis, budget 350,000 to 500,000 FCFA for a 6-page site, 650,000 to 900,000 FCFA with a booking module, and 1,100,000 to 1,500,000 FCFA with a patient portal. The return is measurable: 22 to 35% of new patients book online and no-shows drop by about 18%.
Price grid by tier (2026)
Here are the three levels we recommend for a dental clinic, with realistic delivery times.
| Tier | Price FCFA | Delivery | Key inclusion |
|---|---|---|---|
| 6-page brochure | 350,000 - 500,000 | 8 - 12 days | About, team, contact, map |
| Growth + booking | 650,000 - 900,000 | 15 - 20 days | Booking module + SMS reminders |
| Premium patient portal | 1,100,000 - 1,500,000 | 25 - 30 days | Patient portal + pre-questionnaire |
The step from Brochure to Growth is the one that changes everything: the booking module turns the site into an agenda-filling tool.
Recurring costs and performance
The build price is only part of it. Here are the monthly costs and performance targets to aim for.
| Item | 2026 ballpark | Note |
|---|---|---|
| Managed hosting | 18,000 - 30,000 FCFA/month | By traffic |
| SMS reminder pack | By patient volume | Cost per SMS |
| Target Lighthouse score | 95+ | Mobile-first, 3G |
| Online booking rate | 22 - 35% of new patients | Observed |
| No-show reduction | ~18% | With auto SMS reminders |
A slow site on 3G drives people away: aiming for Lighthouse 95+ isn't cosmetic, it's captured revenue.
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Mini case study
Dr. Sène, a dentist in Saint-Louis, sees ~40 new patients/month. Before: phone-based agenda, ~8 no-shows/month. He invests 800,000 FCFA in the Growth tier (booking + SMS). Result: 30% of new patients (12/month) book online, and no-shows fall from 8 to ~6.5/month (-18%). If an unhonored chair is ~15,000 FCFA of lost margin, recovering 1.5 slots/month = 22,500 FCFA/month, covering hosting and paying back the site within a few months.
FAQ
Why not just a Facebook page? A social page offers no structured booking, no automated SMS reminders, and no local Google ranking on "dentist Saint-Louis". The site captures intent searches.
Does the booking module handle several practitioners? Yes from the Growth tier, with separate agendas per chair or practitioner and configurable slots.
How much do SMS reminders cost? Billed by volume. For 40 new patients/month, the SMS cost stays marginal against a single avoided no-show (~15,000 FCFA of margin).
How fast is the site delivered? A 6-page brochure in 8 to 12 days, the booking tier in 15 to 20 days, the patient portal in 25 to 30 days.
Is the patient portal privacy-compliant? Yes: secure access, encrypted data and the pre-questionnaire stored in a protected way, in line with health-data best practices.
Let's talk about your project. We build your dental site with online booking and SMS reminders, delivered in under 3 weeks. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
