The verdict in three sentences
In Bobo-Dioulasso, shops, maquis restaurants, private schools and small businesses need graphics, copy and up-to-date Facebook pages, and few of them have anyone to do it. A student with a smartphone, a precise offer and a prospecting method can aim for 3 first clients in 30 days, at 15,000 to 75,000 FCFA per job (2026 order of magnitude). The obstacle is not technical skill: it is knowing what to offer, at what price and to whom.
What services to sell in Bobo-Dioulasso and at what price
The local market pays less than Ouagadougou, Dakar or Abidjan, but competition is also lower. Start with a service you can already deliver and that a shop owner understands in one sentence.
| Service | Typical client in Bobo-Dioulasso | Beginner price per job (2026 estimate) | Tool needed |
|---|---|---|---|
| Promo poster or graphic (set of 3) | Shop, hair salon, maquis | 15,000 to 25,000 FCFA (EUR 23 to 38) | Canva on a smartphone |
| Facebook page management (12 posts a month) | Restaurant, hardware store, pharmacy | 30,000 to 60,000 FCFA a month | Smartphone + Meta Business Suite |
| Copywriting (page, flyer, presentation) | Private school, local NGO, practice | 20,000 to 50,000 FCFA | Smartphone or computer |
| Short video editing (Reels, TikTok) | Fashion shop, events | 15,000 to 40,000 FCFA per video | CapCut |
| WhatsApp Business catalogue setup | Trader at the central market | 15,000 to 30,000 FCFA | Smartphone |
| Launch pack (simple logo + 5 graphics + page) | New business | 50,000 to 75,000 FCFA | Canva + smartphone |
With 3 recurring page management clients at 40,000 FCFA a month, you earn 120,000 FCFA a month, more than many part-time student jobs. These amounts are orders of magnitude: no income is guaranteed, everything depends on how many prospects you actually contact.
The 30-day plan, week by week
The method taught in the course Digital freelancing: land your first clients in 30 days (taught in French) fits into four weeks, compatible with classes at Nazi Boni University.
| Week | Goal | Deliverable | Time per day |
|---|---|---|---|
| 1 | Choose an offer and a price | One-sentence offer, 3 packages, price grid | 1 h |
| 2 | Build a list of 10 prospects | List with name, neighbourhood, contact, observed need | 1 h |
| 3 | Contact and follow up | 10 WhatsApp messages or visits, 2 follow-ups each | 1 h 30 |
| 4 | Sign and deliver | Quote, 50% deposit via Wave or Orange Money, delivery, invoice | 2 h |
| After day 30 | Get a review and the next client | Written testimonial, referral request | 30 min |
Week 2 is decisive. Walk around Koko, Accart-Ville or the central market with your phone: note businesses whose Facebook page has posted nothing for three months or whose posters are unreadable. That observation becomes your first message: "I saw your page hasn't been updated since June, I can offer you 12 posts a month for 35,000 FCFA."
Getting trained: options and costs
| Option | 2026 cost | Duration | What you get |
|---|---|---|---|
| Free YouTube tutorials | 0 FCFA + mobile data (5,000 to 10,000 FCFA) | Variable | Technical skill, no sales method |
| Free online certificates (Google, Meta) | 0 FCFA | 10 to 40 h | Marketing basics, little African context |
| Local in-person digital marketing course | 75,000 to 200,000 FCFA | 2 to 6 weeks | Group classes, fixed hours |
| Kolonell Academy, level 1 Essentials | 25,000 FCFA (about EUR 38) | 6 h, self-paced | 30-day plan, 37 exercises, scripts, quote templates, verifiable certificate |
| Full Freelance track (5 levels) | 350,000 FCFA instead of 450,000 | Several months | From first client to structured business |
The course is in French, works on a smartphone and is paid by Wave or Orange Money. Once your first clients are signed, the rest of the Freelance and digital entrepreneurship track teaches you to charge more and negotiate.
Mini case study
Learn this skill with Kolonell Academy
Short, practical online courses (taught in French), graded exercises, certificate. Pay with Wave or Orange Money.
Aminata, 21, a management undergraduate at Nazi Boni University in Bobo-Dioulasso. She can make graphics on Canva and runs her student association's page.
- Investment: 25,000 FCFA course + 6,000 FCFA extra mobile data = 31,000 FCFA.
- Week 3: 10 prospects contacted, 4 replies, 2 meetings.
- Week 4: a restaurant signs page management at 35,000 FCFA a month, a fabric shop orders a set of graphics for 20,000 FCFA.
- First month: 55,000 FCFA collected. Estimated Wave withdrawal fees of 1%, about 550 FCFA.
- Payback: 31,000 FCFA recovered in week four, then 35,000 FCFA recurring per month as long as the restaurant stays a client.
FAQ
Is a smartphone really enough to start?
Yes for Canva graphics, Facebook page management, CapCut editing and WhatsApp Business setup. A computer becomes useful beyond 5 clients or for long-form writing, but it is not needed in the first month.
How much should I charge with no experience?
In Bobo-Dioulasso, start at 15,000 to 25,000 FCFA for a simple job and 30,000 to 40,000 FCFA a month for a Facebook page. Raise prices by 20 to 30% after your first 3 client reviews.
How do I get paid without the risk of non-payment?
Ask for a 50% deposit via Wave or Orange Money before starting and the balance on delivery. The course provides suitable quote and invoice templates.
Can I find clients outside Bobo-Dioulasso?
Yes, remotely: Ouagadougou, the Burkinabè diaspora or SMEs in Côte d'Ivoire often pay 30 to 50% more. Start locally to get your first reviews, which are easier to win face to face.
How many hours a week should I plan while studying?
Allow 7 to 10 hours a week during the 30-day plan, then 2 to 4 hours per recurring client. That fits an undergraduate timetable.
Take the next step. Enroll in Digital freelancing: land your first clients in 30 days: 6 hours, level 1 Essentials, 25,000 FCFA, verifiable certificate included, taught in French. Pay with Wave or Orange Money. Questions? WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

