The verdict in three sentences
For a strategy consulting firm, a website that proves expertise through studies and case studies costs 60,000 to 140,000 MAD (about EUR 5,500 to 12,900, or USD 6,000 to 14,000) in 2026 on our Rabat benchmark, delivered in 8 weeks; Montreal agencies usually quote 2 to 3 times more for the same scope. The centrepiece is a publications library filterable by sector, which public buyers and executive teams browse before shortlisting. A well-fed site generates, as a 2026 ballpark, 2 to 3 qualified meetings a month, enough to pay for itself with the first engagement won.
Three packages and their price
| Package | 2026 price (MAD ex. VAT) | Content | Timeline |
|---|---|---|---|
| Essential | 60,000 to 80,000 | 12 to 15 pages, 4 expertise pages, team, contact, FR only | 6 weeks |
| Expertise | 80,000 to 110,000 | Essential + publications library, 6 sector pages, FR/EN | 8 weeks |
| Reference | 110,000 to 140,000 | Expertise + detailed case studies, gated downloads, CRM, newsletter | 8 to 10 weeks |
| Option: Arabic (RTL) | 15,000 to 30,000 | Key pages in Arabic, right-to-left layout | +1 to 2 weeks |
| Option: writing 6 case studies | 12,000 to 24,000 | Interviews, anonymised result figures | +2 weeks |
| Maintenance and hosting | 1,200 to 3,000 / month | Updates, backups, new publications added | Ongoing |
The publications library: how it wins tenders
In a tender from a ministry, public body or donor, the technical evaluation often weighs 70 to 80% of the score. Evaluators check references and sector experience before the pitch. A structured library (studies, market notes, case studies, public talks) gives them that proof in two clicks.
| Publication type | Realistic frequency | Commercial use | Effort per piece |
|---|---|---|---|
| Sector analysis note | 1 per month | SEO visibility, LinkedIn sharing | 1 to 2 partner days |
| Study or barometer | 1 to 2 per year | Gated download, press | 10 to 20 days |
| Anonymised case study | 1 per quarter | Proof in tender files | 1 day + client approval |
| Talk or conference | 2 to 4 per year | Credibility with executives | 2 h to publish |
| Methodology sheet | 3 to 5 at launch | Technical differentiation | 1 day |
| Sector page | 6 at launch | SEO entry per sector | 0.5 day |
A bilingual FR/EN site lets the firm answer international donors (World Bank, AfDB, European Union) whose teams read in English, and is a baseline expectation in a bilingual market such as Montreal. Sector pages target queries like "energy sector consulting firm" or "strategy consulting for local government".
What separates two sites at the same price
Three things separate a consulting site that books meetings from a decorative one: partner bios with engagements and sectors quantified, a qualifying contact form (sector, engagement type, horizon, indicative budget), and a publishing rhythm that holds. A site with no new publication for 6 months loses a good share of its organic traffic. Plan a 30-minute monthly editorial meeting between partners.
Mini case study
Youssef, partner at a 12-consultant strategy firm in Rabat, answers about 15 tenders a year and wins 3. He invests 105,000 MAD in the Expertise package, plus 6 case studies written for 18,000 MAD, 123,000 MAD in total. Twelve months later the site produces an average of 2.5 qualified meetings a month and the firm wins 1 more tender thanks to better-documented references. With an average engagement of 350,000 MAD and a 35% margin, that single engagement brings about 122,500 MAD of margin, covering the investment within the first year.
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FAQ
How much does a consulting firm website cost in 2026?
On our benchmark, budget 60,000 to 80,000 MAD for an essential site, 80,000 to 110,000 MAD with a bilingual publications library, and up to 140,000 MAD with case studies, gated downloads and CRM.
Do we need an English version?
Yes if you target international donors or clients abroad. The English version adds about 10,000 to 20,000 MAD depending on the number of pages and publications.
Can we publish case studies without naming the client?
Yes, an anonymised case (sector, size, challenge, quantified result) works in 80% of cases. Have the client approve the text, which takes 1 to 3 weeks.
How many publications at launch?
Ten to fifteen pieces: 6 sector pages, 3 to 5 methodology sheets and 2 to 4 analysis notes. Below 8 publications the library looks empty.
What return should we expect?
As a 2026 ballpark, 2 to 3 qualified meetings a month after 6 to 12 months of regular publishing. A single engagement won usually covers the site budget.
Let's scope your project. Share your sectors, existing publications and target tenders: we will price the site, the library and an 8-week plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
