The verdict in three sentences
Copywriting is the most underestimated line in a redesign: it represents about 30% of the total budget of a B2B website. In 2026 an SEO-optimised page is billed at EUR 150 to 400 (roughly GBP 130 to 350; central London agencies often sit at the top of that range or above), and a services site needs 20 to 40 of them. What derails schedules is not writing but collecting information from subject-matter experts, hence structured interviews over 3 to 5 weeks.
Per-sheet and per-page rates in 2026
The French "feuillet" (1,500 characters) is a traditional unit, but agencies increasingly price per delivered page, keyword research and meta tags included. 2026 ballpark figures from our French market benchmark (Marseille):
| Content type | 2026 price (ex. VAT) | Typical length | What's included |
|---|---|---|---|
| Plain copy sheet | EUR 40 to 80 | 1,500 characters | Writing only, no SEO |
| SEO-optimised service page | EUR 250 to 400 | 800 to 1,200 words | Keyword, heading structure, tags, internal links |
| Home page | EUR 350 to 600 | 600 to 900 words | Value proposition, proof, CTAs |
| Sector page or case study | EUR 200 to 350 | 600 to 900 words | Client interview, result figures |
| Corporate page (about, team) | EUR 150 to 250 | 400 to 700 words | Rewrite of existing copy |
| Expert interview (1 h + summary) | EUR 150 to 250 | Usable write-up | Prep, recording, notes |
| Proofread translation | EUR 0.10 to 0.15 / word | Volume-based | Native review |
How many pages and what overall budget
A B2B services company with 30 to 100 staff usually needs 20 to 40 pages: home, 6 to 12 service pages, 4 to 8 sector pages, 3 to 6 case studies, corporate pages and contact. Three realistic scenarios:
| Scenario | Pages | Content budget (ex. VAT) | Total site budget (ex. VAT) | Content share |
|---|---|---|---|---|
| Light redesign | 20 | EUR 4,500 to 6,000 | EUR 15,000 to 20,000 | 30% |
| Standard redesign | 30 | EUR 7,000 to 9,500 | EUR 23,000 to 32,000 | 30% |
| Redesign with sector pages | 40 | EUR 10,000 to 13,500 | EUR 33,000 to 45,000 | 30% |
| In-house rewrite (employee) | 30 | EUR 0 billed, 15 to 25 internal days | Variable | Hidden cost |
| Reuse of existing copy | 30 | EUR 1,500 to 3,000 (adaptation) | Variable | Small SEO gain |
In-house writing looks free. In practice, a marketing manager writing 30 pages spends 15 to 25 days, EUR 4,500 to 7,500 of loaded salary cost, and the site often waits 2 to 3 more months.
The method that keeps the schedule
A 3 to 5 week production follows four steps. Week 1: approved sitemap and keyword research (one primary keyword per page, no cannibalisation). Weeks 1 and 2: 4 to 6 one-hour expert interviews, with a questionnaire sent 48 hours ahead. Weeks 2 to 4: writing in batches of 8 to 10 pages, each batch approved in a single pass by one reviewer. Week 5: integration, title and meta tags, internal linking, final proofreading. The rule that changes everything: a single approver on the client side, with 5 business days maximum per batch.
Mini case study
Nadia, marketing director of a 60-person industrial maintenance firm, had budgeted EUR 22,000 for the redesign with no content line. The site has 32 pages. In-house option: 20 days of her time, about EUR 6,000 loaded cost, and a launch pushed to the next quarter. Agency option: 32 pages at an average EUR 260 plus 5 interviews at EUR 200, i.e. EUR 9,320, delivered in 4 weeks. She picks the agency and reallocates her 20 days to preparing two trade shows. Six months after launch, organic quote requests rise from 6 to 14 a month.
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FAQ
What does an agency charge per website page in 2026?
Budget EUR 150 to 250 for a corporate page and EUR 250 to 400 for an SEO-optimised service page. A home page sits between EUR 350 and 600; London rates are often 10 to 30% higher.
Can we reuse the old site's copy?
Yes for corporate pages, with an adaptation at EUR 50 to 100 a page. For service pages, rewriting brings a real SEO gain, often +30 to +80% organic traffic within 6 to 12 months.
How much time should interviews take?
Four to six one-hour interviews cover a 30-page site. Each internal expert spends about 1.5 hours including review.
Should we use AI to write?
It speeds up first drafts, but B2B copy that converts relies on figures, case studies and domain vocabulary drawn from interviews. The price saving is around 15 to 25%, not more.
How do we avoid approval delays?
Appoint a single approver, set 5 business days per batch of 8 to 10 pages and limit included revisions to two rounds.
Let's scope your project. Send us your current or target sitemap: we will price the content page by page, the interviews and a 3 to 5 week production calendar. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
