The verdict in three sentences
A solar EPC contractor selling 100 kWp to 1 MWp rooftop plants to factories, hotels and logistics warehouses does not sell panels: it sells a lower DEWA bill and a hedge against tariff increases. A website with a savings calculator costs roughly 25,000 to 60,000 AED on the Dubai market in 2026, over 6 to 8 weeks. With average project values of 500,000 to 3,000,000 AED, the site should be judged on qualified leads, not on its price.
What a solar EPC website costs in 2026
The budget depends mainly on the calculator. A simple version estimates savings from the monthly DEWA bill; an advanced version adds hourly load profile, slab tariffs including fuel surcharge, the Shams Dubai net metering logic and an indicative kWp size.
| Item | 2026 market order of magnitude (AED) | Note |
|---|---|---|
| B2B website, 8 to 12 pages | 15,000 to 30,000 | Industrial, hospitality, logistics offers, references |
| Simple savings calculator | 4,000 to 9,000 | Monthly bill, estimated saving, payback |
| Advanced calculator with net metering | 9,000 to 18,000 | Load profile, tariffs, kWp sizing |
| Project gallery in kWp | 3,000 to 6,000 | Capacity, annual yield, photos, sector |
| Technical survey form | 2,000 to 4,000 | Attachments: bills, roof drawings |
| Monthly maintenance | 500 to 1,500 a month | Updates, backups, tariff refresh |
| Total project | 25,000 to 60,000 | Excluding maintenance |
For reference, Kolonell's own grid places a Premium business website at 2,000,000 to 3,500,000 FCFA (3,050 to 5,340 EUR) and maintenance at 35,000, 75,000 or 120,000 FCFA a month (53, 114 or 183 EUR); a very advanced calculator is closer to a simple custom application, 2,500,000 to 4,000,000 FCFA (3,810 to 6,100 EUR).
The pages that trigger enquiries
Commercial solar buyers in the UAE compare three things: quantified savings, proof from similar projects and financing options. Each page should answer one of these.
| Page | Buyer question | Estimated share of enquiries |
|---|---|---|
| Savings calculator | How much will I save each month? | 35 % to 45 % |
| Project gallery in kWp | Have they built a project like mine? | 15 % to 20 % |
| Industrial and cold storage page | What about high daytime load? | 10 % to 15 % |
| Hospitality page | Impact on cooling costs and ESG reporting? | 8 % to 12 % |
| Warehouses and logistics page | Roof load and lease constraints? | 5 % to 10 % |
| Financing, PPA and lease | Can I pay with zero capex? | 5 % to 10 % |
| Direct WhatsApp contact | Can I speak to an engineer? | 10 % to 15 % |
The gallery should show installed capacity in kWp, annual yield in MWh and real 12-month savings. A 400 kWp plant on a cold storage facility in Jebel Ali speaks louder than a roof photo. For ranking these pages, see our SEO service.
Calculator credibility
An over-optimistic calculator loses deals at quote stage. Assumptions must be visible: average tariff per kWh, irradiation around 5.5 to 6 kWh per m² per day in Dubai, panel soiling losses from dust, self-consumption rate. The output should stay a range, followed by an invitation to a free site survey.
Scoping checklist before the quote
Before requesting quotes, gather four inputs. First, 10 to 15 completed projects with capacity, annual yield and permission to publish photos. Second, the tariff assumptions your engineers use, so the calculator matches your proposals. Third, the financing options you actually offer, whether cash, lease or a power purchase agreement with a partner. Fourth, the sectors you want to prioritise in the next 12 months. With these inputs the agency can quote within a narrow range and deliver in 6 to 8 weeks instead of drifting to 12, because most delays on solar websites come from missing project data rather than development.
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Mini case study
Ravi, managing director of a solar EPC firm in Dubai, signs 6 commercial projects a year with an average value of 1,200,000 AED and an 18 % margin. He invests 45,000 AED in a site with an advanced calculator plus 1,000 AED a month of maintenance, so 57,000 AED in year one. The calculator brings 8 survey requests a month; at a 2 % close rate that is 2 extra projects a year. Additional margin: 2 × 1,200,000 × 18 % = 432,000 AED, more than 7 times the investment in the first year.
FAQ
Can the calculator size the system exactly?
No, it gives an indicative range in kWp and AED. Exact sizing needs a site survey and 12 months of DEWA bills.
Should we include net metering?
Yes for Dubai: Shams Dubai credits exported energy, which changes payback by 10 % to 20 % for sites with low weekend load. It is often the deciding argument.
How long until the site is live?
Plan 6 to 8 weeks, including 2 weeks to collect project data and validate calculator assumptions.
How do we reach hotels and ESG buyers?
A dedicated page with comparable references, carbon savings in tonnes of CO2 and yield reports. Hotel groups typically ask for 3 comparable references before a tender.
Can prospects upload their bills?
Yes, through a secure form capped at 10 MB per file. Bills speed up the survey and cut quote time to 5 to 7 days.
Let's scope your project. We scope the calculator, the project gallery and sector pages with you, with go-live in under two months. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
