The verdict in three sentences
A services SME in Toronto chooses between three tiers: Starter (2,500-4,000 EUR ex. VAT), Growth (4,500-8,000 EUR ex. VAT) and Premium (9,000-16,000 EUR ex. VAT), from a credibility site to a genuine acquisition engine. The right tier depends on your goal: being findable and reassuring (Starter), generating leads regularly (Growth), or dominating your local market with content and animation (Premium). Expect a 3-to-8-week timeline by tier and maintenance of 12-18% of build.
The 3 tiers in detail
Each tier answers a different acquisition goal. No point paying for Premium if Growth is enough, and no point expecting regular leads from a plain Starter.
| Tier | Pages | SEO included | Timeline | Price EUR ex. VAT |
|---|---|---|---|---|
| Starter | 5-6 pages | Basic SEO (tags, sitemap) | 3-4 weeks | 2,500 - 4,000 |
| Growth | 8-12 pages | On-page SEO + blog + analytics | 5-6 weeks | 4,500 - 8,000 |
| Premium | 12-18 pages | Advanced SEO + content + animation | 6-8 weeks | 9,000 - 16,000 |
Starter is a credibility site: it reassures a prospect who already found you by word of mouth. Growth adds a blog and on-page SEO structure that start generating inbound traffic. Premium targets local dominance with a content strategy, premium animation and in-depth SEO work.
Maintenance, recurring SEO and which tier to pick
| Item | Starter | Growth | Premium |
|---|---|---|---|
| Annual maintenance | 300 - 600 EUR | 700 - 1,300 EUR | 1,400 - 2,800 EUR |
| Recurring SEO (option) | - | 400 - 700 EUR/month | 800 - 1,500 EUR/month |
| Expected leads/month | 2-5 | 8-20 | 20-50+ |
| Main goal | credibility | regular acquisition | local dominance |
| Lifespan | 3-4 years | 4-5 years | 5-6 years |
The decision rule is simple: if your acquisition relies on word of mouth and the site just reassures, a Starter is enough. If you want the site to generate enquiries every month, go Growth with recurring SEO. If you aim for the top spot in your local market and each client is worth several thousand euros, Premium pays back quickly.
Mini case study
John, director of a B2B services SME in Toronto (HR consulting, 12 staff), is torn between Growth and Premium. His average client is worth 8,000 EUR/year. He picks a Growth at 6,500 EUR ex. VAT plus 500 EUR/month of SEO. Over 10 months the site goes from 3 to 14 qualified enquiries a month; at a 15% close rate, that is about 1.6 new clients a month, i.e. over 12,000 EUR of contract value monthly. The annual investment (6,500 + 5,000 EUR of SEO) pays back in under two operating months.
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Which tier for an SME just starting online?
If your goal is credibility, Starter (2,500-4,000 EUR ex. VAT) is enough. As soon as you want to generate regular enquiries, move to Growth (4,500-8,000 EUR ex. VAT) with a blog and on-page SEO.
Is SEO included in the website price?
Basic technical SEO (tags, sitemap, speed) is included at every tier. Recurring SEO (content, link building, tracking) is a separate monthly service: 400-700 EUR in Growth, 800-1,500 EUR in Premium.
How many leads per tier should I expect?
Order of magnitude: 2-5/month for Starter, 8-20 for Growth, 20-50+ for Premium, given recurring SEO and a favourable sector. Numbers rise as the site ages.
How long to deliver each tier?
Starter: 3-4 weeks; Growth: 5-6 weeks; Premium: 6-8 weeks. Supplying your content remains the main schedule driver.
What annual maintenance should I plan?
Between 12 and 18% of build: 300-600 EUR for Starter, 700-1,300 EUR for Growth, 1,400-2,800 EUR for Premium. It covers security, backups and evolutions.
Let's scope your project. Tell us your goal (credibility, regular leads, local dominance) and budget, and we will recommend and price the right tier. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
