The verdict in three sentences
A B2B brochure-site relaunch costs between 900,000 and 3,000,000 FCFA (about 1,370-4,570 EUR) for 8 to 15 pages, depending on whether you go optimised WordPress or fully custom. The timeline is 4 to 7 weeks, and a well-run relaunch raises inbound enquiries by +25-50% by reorganising the journey and calls to action. Maintenance starts at 40,000 FCFA/month, a line to budget from day one so the site does not decay.
What a relaunch costs by technology
The WordPress vs custom choice shapes the budget. Optimised WordPress suits a services SME wanting editorial autonomy; custom targets performance and a more premium image.
| Package | Pages | Technology | Price FCFA | Timeline |
|---|---|---|---|---|
| Essential relaunch | 8-10 pages | Optimised WordPress | 900,000 - 1,400,000 | 4-5 weeks |
| Business relaunch | 10-12 pages | WordPress + blog + SEO | 1,500,000 - 2,200,000 | 5-6 weeks |
| Custom relaunch | 12-15 pages | Custom Next.js | 2,300,000 - 3,000,000 | 6-7 weeks |
A services SME with an old 6-page brochure site that no longer generates contacts gains most from restructuring the site tree and conversion pages: that work, more than the technology, moves enquiries from 5-8 a month to 10 or 12.
WordPress vs custom: the real cost comparison
| Criterion | Optimised WordPress | Custom Next.js |
|---|---|---|
| Initial cost | 900,000 - 2,200,000 FCFA | 2,300,000 - 3,000,000 FCFA |
| Speed (3G) | 3-5 s | < 2.5 s |
| Maintenance/month | 40,000 - 80,000 FCFA | 60,000 - 120,000 FCFA |
| Editorial autonomy | very high | high (headless CMS) |
| Security | requires up-to-date plugins | reduced attack surface |
| Lifespan before relaunch | 3-4 years | 4-6 years |
The classic trap: pick WordPress to save money, then stack plugins that bloat the site and make it vulnerable. A well-optimised WordPress (cache, WebP images, fast hosting) remains an excellent choice; it is the neglected WordPress that costs dearly in incidents. For an SME targeting international reach or a premium image, custom justifies its premium through speed and durability.
Mini case study
Mark, manager of a logistics services SME in Amsterdam, has a 2019 brochure site generating 6 enquiries a month. He invests 1,800,000 FCFA in a Business relaunch (optimised WordPress, 11 pages, SEO blog), with maintenance at 55,000 FCFA/month. Within 5 months, inbound enquiries rise from 6 to 10 a month (+66%). With an average service contract of 450,000 FCFA and a 20% close rate, those 4 extra enquiries represent roughly 360,000 FCFA of additional revenue per month. The relaunch pays back in a little over five months.
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
How much does a relaunch really increase enquiries?
A well-designed B2B relaunch (journey, CTA, social proof) typically generates +25-50% inbound enquiries within 3-6 months. The gain comes mainly from clear conversion pages, not design alone.
WordPress or custom for a services SME?
Optimised WordPress (900,000-2,200,000 FCFA) is enough for autonomy and a blog. Custom (2,300,000-3,000,000 FCFA) is justified if you target international reach, a premium image, or sub-2.5s loads on 3G.
How much is monthly maintenance?
From 40,000 FCFA/month on WordPress, up to 120,000 FCFA/month for custom. It covers security, backups, updates and minor evolutions; ignoring it exposes you to costly outages.
How long does a 12-page relaunch take?
Between 4 and 7 weeks depending on technology and content readiness. Supplying your copy and visuals is the main schedule driver.
Can we keep the old site's content and SEO?
Yes: we retain high-performing content and set up 301 redirects to preserve SEO. A relaunch without redirects can drop traffic by 20-40%.
Let's scope your project. Tell us your page count, WordPress-or-custom preference and budget, and we will price the relaunch, redirects and maintenance. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
