The verdict in three sentences
A recruitment app (ATS) centralizes jobs, applications and interviews in one place, cutting time-to-hire by about 30 %. Automatic CV screening and a talent pool avoid reposting the same ad and losing good profiles. Budget 700,000 to 2,500,000 FCFA in 2026, with WhatsApp/LinkedIn distribution and candidate scoring in Lagos or Nairobi.
What an ATS changes in recruitment
Without a tool, CVs arrive by email, WhatsApp and paper, get lost, and no one knows where each candidate stands. The app structures the pipeline: new application, shortlist, interview, offer, hire.
| Stage | Without ATS | With 2026 ATS |
|---|---|---|
| CV intake | Mixed inbox | Single structured form |
| Screening | Manual reading | Automatic keyword scoring |
| Candidate tracking | Memory, sticky notes | Visual pipeline per stage |
| Job distribution | Repost everywhere | Multi-channel in 1 click |
| Talent pool | Non-existent | Archived CVs, searchable |
| Average delay | 45 days | ~30 days |
The CV talent pool is an asset: today's application can fill a role in six months, with no repeat ad spend.
What the app costs
| Tier | Price FCFA 2026 | Included |
|---|---|---|
| Starter | 700,000 - 1,100,000 | Jobs, form, pipeline, talent pool |
| Growth | 1,300,000 - 1,800,000 | + scoring, multi-channel distribution, interviews |
| Premium | 2,000,000 - 2,500,000 | + online tests, evaluations, HR statistics |
| Maintenance | 40,000 - 120,000 /month | Hosting, support, updates |
Become a Kolonell referral partner
Do you know SMEs that recruit poorly or schools managing fees in a paper ledger? The Kolonell referral partner program pays you for every client you introduce, with nothing to build yourself.
| Project type introduced | Sale commission | Recurring |
|---|---|---|
| Showcase site | 15 % | 5 % |
| E-commerce | 12 % | 5 % |
| Marketplace | 10 % | - |
| Institutional | 8 % | - |
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On a business app sold at 2,000,000 FCFA in the showcase category, a partner earns 300,000 FCFA, plus a recurring cut on maintenance. All it takes is one introduction that closes.
Mini case study
Aminata, HR director of a distribution SME in Dakar, filled 20 roles/year with an average delay of 45 days. Each vacant role cost about 150,000 FCFA/week in lost productivity. Moving to 30 days with the ATS (2 fewer weeks per role) saves 300,000 FCFA per hire, i.e. 6,000,000 FCFA/year. The Growth app at 1,500,000 FCFA pays for itself over the first five hires.
FAQ
How does automatic CV scoring work? The app compares CVs to the job's keywords and criteria (experience, degree, skills) and ranks candidates. You keep the final decision but save time on the first screen.
Can you distribute a job to WhatsApp and LinkedIn? Yes, from the Growth tier: a job publishes in one click to several channels, with a single application link feeding the pipeline.
What happens to a rejected candidate? They stay in the talent pool, searchable for a future role. That is a huge gain: you do not start from zero at each hire.
Is the tool right for a small SME? Yes: from 5 to 10 hires a year, the ATS saves time and avoids losing applications. The Starter tier is enough to begin.
How long to set up? Expect 2 to 3 weeks to configure stages, criteria and distribution channels. HR teams pick it up quickly.
Let's talk about your project. We quote your recruitment app, or your referral partner role, within 48 hours. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
