The verdict in three sentences
For a corporate website, the SLA is not a comfort clause, it is the quantified insurance of service continuity. In London in 2026, 99.9 % uptime guarantees under 8.8 h of downtime/year, with critical incident response under 2 h and 24/7 on-call at +300 GBP/month. Against the cost of one hour of downtime for a large B2B enterprise, SLA penalties are an investment, not an expense.
Understanding SLA tiers
An SLA defines guaranteed uptime, response times by severity, on-call scope and penalties. Here is the 2026 reference grid for a London corporate site.
| SLA tier | Uptime | Max downtime/year | Critical response | Price/month |
|---|---|---|---|---|
| Standard | 99.5 % | ~43.8 h | < 8 business h | Included in maintenance |
| Business | 99.9 % | ~8.8 h | < 2 h | +230 GBP |
| Critical 24/7 | 99.95 % | ~4.4 h | < 1 h | +300 GBP |
The difference between 99.5 % and 99.9 % represents 35 hours of avoided downtime per year: for a corporate site carrying brand image and investor relations, the gap is major.
What a serious support contract covers
A good SLA goes beyond uptime: it specifies monitoring, backups, recovery time and penalties for breaches.
| Element | Business | Critical 24/7 |
|---|---|---|
| Monitoring | 24/7 automated | 24/7 + human alerts |
| Backup | Daily | Daily + offsite |
| Recovery time (RTO) | < 4 h | < 1 h |
| Night/weekend on-call | No | Yes |
| Penalty if SLA missed | 5 % monthly invoice | 10 % monthly invoice |
| Availability report | Monthly | Weekly |
Penalties (5 to 10 % of the monthly invoice per breach) align the vendor's interest with yours: they make the SLA credible, not just declarative.
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Mini case study
Mr Kone, IT director of a banking group in London, is assessing a move to a critical 24/7 SLA at +300 GBP/month, or 3,600 GBP/year. His corporate site, the shopfront for client and investor relations, indirectly drives deals: downtime is estimated at 2,300 GBP/hour in image and opportunity impact. Moving from 99.5 % to 99.95 %, he avoids ~39 h of downtime/year, a theoretical risk of ~90,000 GBP. Even counting just 5 % of that as real impact, the on-call at 3,600 GBP/year is paid back by the first major outage avoided.
FAQ
What does 99.9 % uptime concretely mean? Under 8.8 hours of downtime across the year. At 99.95 % you drop below 4.4 h/year; at 99.5 % you climb back over 43 h.
Is 24/7 on-call useful for a marketing site? For an SME, rarely. For a large enterprise or bank where image is critical, yes: the +300 GBP/month is justified by the cost of one hour of downtime.
Are SLA penalties actually enforced? If contracted (5 to 10 % of the monthly invoice), yes. Require a monthly availability report to be able to trigger them.
What is the difference between SLA and maintenance? Maintenance keeps the application running; the SLA guarantees measurable service levels (uptime, response times). A serious corporate contract combines both.
How much to budget for full corporate support? Budget maintenance plus 230 to 300 GBP/month of business or critical SLA, depending on your site's criticality.
Let's scope your project. Tell us your criticality level, traffic and uptime requirements, and we will scope an SLA from 99.9 % to 99.95 % with penalties. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
