The verdict in three sentences
For a Miami refit yard, the website is the first filter used by captains and fleet managers, who compare three or four yards in Florida and the Caribbean before booking a slot. A budget of USD 17,500 to 35,000 covers an English/Spanish site with a before/after gallery of 25 refits, video and a berth availability page, delivered in 9 to 12 weeks. With tickets from USD 220,000 to 3.3 M, a single signed job pays for the project several times over.
What a captain checks before calling a yard
A captain preparing a 150 ft yacht for the season does not read a sales brochure. He checks travel lift or shiplift capacity, maximum length alongside, in-house trades (paint, joinery, engineering, electronics), real lead times on comparable refits and how quickly the team replies. The fleet manager looks at compliance, insurance, project tracking and quote transparency.
The site must answer these questions in under two minutes. In Miami, a Spanish version also opens the Latin American owner market.
| Content block | What it proves | Indicative 2026 budget |
|---|---|---|
| Before/after gallery, 25 refits + video | Visible craftsmanship, comparable yachts | USD 3,800 to 7,700 |
| Capabilities sheet (lifting, berths, draft) | Immediate technical feasibility | USD 1,300 to 2,700 |
| Berth availability page (CMS updates) | Bookable winter slots | USD 2,000 to 4,400 |
| Trade pages (paint, teak, engines, electronics) | In-house vs subcontracted scope | USD 2,200 to 4,900 |
| Full Spanish version + native proofreading | Access to Latin American owners | USD 1,600 to 3,800 |
| Qualifying refit request form | Leads with length, dates, works | USD 1,000 to 2,200 |
| Premium design + photo/drone shoot | Image consistent with the clientele | USD 5,500 to 9,300 |
Three project levels and their running costs
The right level depends on yearly refit volume and the share of international clients. A yard doing 35 refits a year, with average tickets around USD 770,000, naturally fits the middle package.
| Package | Scope | Price | Timeline | CDN hosting / month |
|---|---|---|---|---|
| Essential | 10 pages EN/ES, 10-refit gallery | USD 17,500 to 21,000 | 9 weeks | USD 110 to 145 |
| Reference | 18 pages, 25-refit gallery + video, berths | USD 23,000 to 28,500 | 10 to 11 weeks | USD 155 to 200 |
| Fleet | 25 pages, manager portal, project tracking | USD 30,500 to 35,000 | 12 weeks | USD 200 to 240 |
| Option: 3rd language (French or Italian) | Translation + SEO | USD 2,700 to 4,400 | +2 weeks | included |
| Option: LinkedIn fleet campaign | Managers and captains targeting | USD 1,300 to 2,700/month | 3 months min | n/a |
| Maintenance and berth updates | Content, security, backups | USD 130 to 275/month | ongoing | n/a |
The CDN matters: refit videos are heavy and visitors often browse from a yacht in the Bahamas or the Mediterranean over a satellite link. Hosting at USD 110 to 240 per month with adaptive video streaming keeps that reader on the first load.
Timeline: go live before the season
In Florida, yards book the summer hurricane-season refits and the winter yard periods months in advance. A project started in February, with 9 to 12 weeks of production, is live by May. Allow 2 weeks for the shoot (yachts on site) and for owner permissions, as some refuse to have their yacht identifiable. In that case, the name is blurred and the page shows length, original builder and the works carried out.
Mini case study
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Mark, sales director of a refit yard in Miami, signs the Reference package at USD 26,000, plus USD 175 per month for hosting and USD 200 for maintenance, roughly USD 30,500 in year one. The site produces an average of 4 qualified refit requests per month, 48 a year. At an 8% conversion rate, he signs nearly 4 additional refits. On an average ticket of USD 650,000 and an 18% gross margin, each refit brings in about USD 117,000. One job covers almost four times the site's annual cost.
FAQ
How much does a yacht refit yard website cost in 2026?
Expect USD 17,500 to 35,000 depending on the number of refits shown, video and tracking features. CDN hosting adds USD 110 to 240 per month.
Do we really need a Spanish version?
In Miami, Latin American owners are a significant share of the market. The Spanish version costs USD 1,600 to 3,800 and opens that clientele.
How do we publish references when owners want anonymity?
Show length, type of works, duration and photos with no visible name or flag. Out of 25 refits, getting 15 fully publishable and 10 anonymised is realistic.
How many qualified requests can we expect?
As a 2026 order of magnitude, 3 to 6 qualified requests per month for a well-ranked yard doing 35 refits a year. The form filters by length, dates and scope of works.
Is the berth availability page hard to maintain?
No, it updates from the CMS in about 5 minutes a week. It costs USD 2,000 to 4,400 to build and becomes one of the most viewed pages before the season.
Let's scope your project. Send us your yearly refit volume, lifting capacity and target launch date, and we will price a bilingual site between USD 17,500 and 35,000, delivered in 9 to 12 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
