Senegal website pricing 2026: what the market actually charges
In 2026, the Senegalese website creation market ranges from 350,000 FCFA (ultra-basic freelance showcase) to 80 million FCFA (large-scale multi-vendor marketplace). The range is wide because we are talking about very different objects: a 5-page WordPress site has nothing to do with a Next.js marketplace with integrated payments.
This article gives the full grid, type by type, what hides behind the prices, and how to avoid being overcharged (or under-delivered).
Price grid by site type (2026)
| Site type | Pages / features | Price FCFA (low) | Price FCFA (high) | Lead time |
|---|---|---|---|---|
| Basic showcase | 3-5 pages, contact form | 400,000 | 800,000 | 3-5 wks |
| Premium showcase | 5-10 pages, animations, blog | 800,000 | 1,500,000 | 5-8 wks |
| Corporate site | 10-20 pages, multilingual FR+EN | 1,500,000 | 4,000,000 | 8-14 wks |
| Basic e-commerce | 50-200 products, payment | 2,000,000 | 4,500,000 | 8-12 wks |
| Premium e-commerce | 200-2000 products, multi-payment | 4,500,000 | 8,000,000 | 12-20 wks |
| SaaS / web app | dashboards, auth, subscription | 8,000,000 | 50,000,000 | 4-9 months |
| Marketplace | multi-vendor, commissions | 15,000,000 | 80,000,000 | 6-12 months |
| Site redesign | equivalent type + SEO migration | 60 % new price | 60 % new price | 4-10 wks |
5-page showcase: 400,000 to 1,500,000 FCFA
The most contested segment. Three sub-tiers:
- 400-600 K — Pre-built WordPress template, client-provided content, 1 graphic tweak, 1-year hosting. Freelance or very junior agency work.
- 600 K - 1 M — Semi-custom design, 5 structured pages, contact form + WhatsApp, basic SEO (meta tags, sitemap), 2 h training. Standard local agency.
- 1 - 1.5 M — 100 % custom design, Framer Motion or GSAP animations, WordPress or MDX blog, full technical SEO, 5 launch articles, 4 h training. High-end agency.
For instance Kolonell, a Dakar-based digital agency, positions its SME Starter offer in the 600 K to 1.5 M FCFA bracket depending on the level of customization.
10-20 page corporate site: 1.5 to 4 million FCFA
For an established SME (bank, insurance, consulting firm, industrial group), a corporate site includes:
- 10-20 structured pages (About, Team, Services, Sectors, Careers, News, Contact, legal)
- Multilingual FR + EN (sometimes + AR or WO)
- Integrated news blog
- Press area or downloadable resources
- Multiple forms (HR careers, quote request, press)
- Advanced technical SEO + schema.org organization
- High-performance hosting + Cloudflare CDN
Market pricing: 1.5M (basic) to 4M FCFA (premium).
E-commerce: 2 to 8 million FCFA
E-commerce drives prices up because you must integrate:
- Product catalog with variants (size, color, price)
- Cart, checkout, stock management
- Multi-channel payment: Wave, Orange Money, Free Money, card (Paydunya, CinetPay, Stripe)
- Customer accounts, order tracking
- Shipping and logistics management
- Transactional emails (order, delivery, cart abandonment)
Typical stacks:
- WooCommerce (WordPress): 2-4.5 M FCFA for basic catalog
- Shopify with custom theme: 1.5-3 M FCFA (but 33 USD/month subscription)
- Next.js + Stripe + Sanity headless: 4.5-8 M FCFA (premium, max performance)
SaaS / web app: 8 to 50 million FCFA
A SaaS application (Software as a Service) includes authentication, user dashboards, database, subscription payment, role management. Wide range because complexity varies enormously. Modern stack: Next.js + Prisma + PostgreSQL (Neon) + Stripe.
Multi-vendor marketplace: 15 to 80 million FCFA
A marketplace manages multiple sellers, automatic commissions, vendor KYC, split payments, product moderation, escrow. It is a 6 to 12 month project with a full team.
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Redesign: 60 % of new build on average
Rebuilding an existing site typically costs 60 % of an equivalent new build: you keep content and architecture, you redo design + dev + SEO + migration. The more complex the SEO migration (URL rewriting, 301 redirects), the higher the percentage.
Cost breakdown (where the money goes)
On a 1.2 M FCFA premium showcase project, here is the typical cost split:
| Item | % | Amount FCFA |
|---|---|---|
| Design (mockups, prototyping) | 30 % | 360,000 |
| Development | 45 % | 540,000 |
| Content (copy, photos, videos) | 10 % | 120,000 |
| Technical SEO and launch | 8 % | 96,000 |
| Year-1 hosting + deployment | 4 % | 48,000 |
| Client training | 3 % | 36,000 |
Recurring costs to anticipate
- Hosting: 0 to 30,000 FCFA/month (Vercel/Cloudflare free for small sites, OVH or dedicated cloud for large volumes)
- Domain: 7,000 to 20,000 FCFA/year (.com, .sn)
- Maintenance: 25,000 to 80,000 FCFA/month
- Ongoing SEO: 50,000 to 300,000 FCFA/month to stay competitive
- Paid plugins: 20,000 to 100,000 FCFA/year
How not to get overcharged
- Request 2-3 comparable quotes with the same scope
- Demand the design/dev/content/SEO/hosting split
- Verify SEO and training are included (not optional)
- Deposit max 50 %, never 100 % upfront
- Minimum 3-month warranty clause in the contract
FAQ
Why does a showcase site cost 4× more at some agencies?
Three factors: design quality (recycled template vs custom), technical stack (off-the-shelf WordPress vs custom Next.js), and the level of SEO/content included. A 1.5M showcase can easily outperform a 400K showcase commercially.
Pay in one lump or in installments?
2026 market standard: 30-50 % on signing, 30 % at mockup validation, 20-40 % at delivery. Beware agencies asking 100 % upfront or refusing any installment plan.
How much does annual site maintenance cost?
Between 300,000 and 1,000,000 FCFA/year depending on complexity. Typically includes: CMS and plugin updates, backups, uptime monitoring, 5-15 h/month support, small evolutions.
Does the price drop if I provide content and photos?
Yes, you can save 10-20 % of the quote. But careful: poorly written content = site that does not convert. Better to pay 80-200 K FCFA for a copywriter than ship an invisible site.
Wave, Orange Money, Paydunya: how much does integration cost?
Each integration costs 150,000 to 400,000 FCFA depending on complexity (dynamic catalog, subscription management, etc.). Transaction fees (1.5 to 3.5 %) are borne by the merchant.
Let's talk about your project
For a detailed quote with cost-by-cost breakdown tailored to your specific need, contact us. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
