The verdict in three sentences
The market trader doesn't buy a website, they buy additional revenue and a payment method they already know: mobile money like Wave and Orange Money. Your job as a referral partner is to translate technology into francs earned per month, then let Kolonell build the store. On a 1 500 000 FCFA e-commerce deal, your 12 % commission pays you 180 000 FCFA.
Translating technology into ROI
Drop the jargon. A trader thinks in daily margin and customers walking past the stall. Every objection is answered with a return-on-investment calculation.
| Trader objection | ROI answer |
|---|---|
| "It's too expensive" | 5 online sales/day at 8 000 FCFA = 1 200 000 FCFA/month extra revenue |
| "I already sell well at the market" | The store sells at night and on Sunday, when the stall is closed |
| "My customers aren't online" | 80 % of your customers already have mobile money on their phone |
| "I know nothing about this" | Simple dashboard, SMS notification on every order |
| "What if nobody orders?" | City delivery + pay-on-delivery reassure the buyer |
The click happens when the trader realizes the store works while they sleep. It is an extra salesperson who draws no wage.
The added-revenue calculation that closes
Show concrete numbers, not promises. Here is a typical projection presented in a meeting, as a 2026 ballpark.
| Line | Month 1-2 | Month 3-6 | Month 7-12 |
|---|---|---|---|
| Online orders/month | 30 | 90 | 180 |
| Average basket | 9 000 FCFA | 9 500 FCFA | 10 000 FCFA |
| Extra revenue/month | 270 000 FCFA | 855 000 FCFA | 1 800 000 FCFA |
| Mobile money checkout | included | included | included |
In under a year the cumulative added revenue far exceeds the 1 500 000 FCFA deal. It is this payback horizon, not the beauty of the site, that triggers the signature.
The Kolonell referral partner program
Do you know traders, wholesalers, fabric or cosmetics sellers? Every introduction that closes pays you. You manage neither code nor delivery: you open the door, Kolonell does the rest.
| Division | Commission | Typical deal | Your earnings |
|---|---|---|---|
| E-commerce Starter | 12 % | 1 000 000 FCFA | 120 000 FCFA |
| E-commerce Growth | 12 % | 2 000 000 FCFA | 240 000 FCFA |
| E-commerce Premium | 12 % | 4 000 000 FCFA | 480 000 FCFA |
| Showcase | 15 % + 5 % recurring | 500 000 FCFA | 75 000 FCFA + annuity |
| Marketplace | 10 % | 5 000 000 FCFA | 500 000 FCFA |
| Institutional | 8 % | 8 000 000 FCFA | 640 000 FCFA |
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E-commerce is the ideal division to start: the deal is larger than a showcase site, the ROI argument is easy to demonstrate, and traders recommend each other. One satisfied client opens three more doors at the same market.
Mini case study
Ibrahima, a referral partner in Lagos, knows the Balogun market well. He shows Adama, a cosmetics wholesaler, an added-revenue projection. Adama signs a Growth store at 2 000 000 FCFA: Ibrahima's commission = 240 000 FCFA (12 %). Happy after three months, Adama refers two neighboring stalls. Ibrahima signs a Starter store (1 000 000 FCFA, 120 000 FCFA) and a showcase site (500 000 FCFA, 75 000 FCFA). Quarter total: 435 000 FCFA in commissions, plus a maintenance annuity that begins.
FAQ
Do traders really pay 1 to 2 million FCFA?
Yes, when the return is demonstrated. A wholesaler already doing 300 000 to 500 000 FCFA of daily revenue invests without hesitation in a channel that adds 30 % of sales. Payment can be split into 2 or 3 installments per the arrangement with Kolonell.
Is mobile money checkout really a strong argument?
It is the decisive argument. The trader and their customers already use mobile money daily; there is nothing new to learn. A store that collects via mobile money removes cash friction and reassures the buyer.
How much does the referral partner earn on e-commerce?
The commission is 12 % of the sale, paid after the client deposit is collected. On a 2 000 000 FCFA Growth deal that is 240 000 FCFA for a single successful introduction.
How do I convince a trader skeptical of digital?
Show, don't tell. A store demo with their name, their products and a working mobile-money checkout beats a thousand arguments. Stress that the store sells at night and on weekends, when the stall is closed.
Let's talk about your project. Know traders ready to sell online? Become a Kolonell referral partner and earn 12 % on every store you sign. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
