Institutional Referral: Enterprise Accounts and 8% Commission in 2026

The verdict in three sentences

Institutional is the division of the rare big win: banks, groups, NGOs and public institutions pay on quote from 5 000 000 FCFA, often far above. Even at the program's lowest rate, 8 %, a 10 000 000 FCFA deal pays you 800 000 FCFA in commission. This is not a volume division, it is a relationship division: if you have access to a CEO or IT director, one introduction can be worth more than a year of showcase sites.

Institutional tiers: budgets and commissions

The institutional division never publishes prices: everything is on quote. Here are the 2026 ballparks to calibrate your approach.

The minimum budget is 5 000 000 FCFA, never less. These projects include content governance, GDPR and local-law compliance, WCAG 2.1 AA accessibility, SLA and a dedicated project manager. You are not selling a website, you are opening a strategic relationship.

The enterprise cycle: access and RFPs

Institutional deals are won through relationships and sometimes through RFPs. The cycle is long, but every stage is mapped.

Expect 3 to 9 months total. Your value as a partner is access: putting Kolonell in front of the right decision-maker at the right moment. Once the door is open, Kolonell handles the technical dossier, the RFP and production.

The Kolonell referral partner program

Institutional has the lowest rate (8 %) but the highest deals: the absolute earning per deal is often the biggest in the program. Here is the full grid to place this division.

The institutional division is reserved for well-connected partners: former executives, consultants, business-network members. If you have the address book, a single Group deal can exceed 3 000 000 FCFA in commission.

Mini case study

Aminata, a former banking executive turned consultant in Dakar, keeps strong ties in the financial sector. She learns a regional insurer wants to rebuild its corporate site. She introduces Kolonell to the CIO and supports scoping and the RFP response over five months. The Corporate Premium project signs at 15 000 000 FCFA: Aminata's commission = 1 200 000 FCFA (8 %). A single, well-nurtured introduction is worth the equivalent of sixteen showcase sites signed.

FAQ

Why is the institutional commission lower (8 %)?

Because deals are very large and cycles long and costly for Kolonell to run (RFPs, compliance, SLA). But in absolute terms, 8 % of 15 000 000 FCFA (1 200 000 FCFA) far exceeds 15 % of a showcase site. The per-deal earning remains the highest in the program.

Do I need an address book to succeed in this division?

It is nearly indispensable. Access to the CEO or CIO is the main barrier. Former executives, consultants and business-network members are best placed; without a network, favor the showcase or e-commerce divisions.

How long is an institutional cycle?

From 3 to 9 months between first contact and signature, often passing through a decision committee. It is a long game: don't rely on it for immediate income, but for large, spaced-out earnings.

What happens in a public RFP?

Kolonell prepares the technical dossier, references and compliance; your role is the introduction and the upstream relationship intelligence. The 8 % commission applies the same way once the tender is won and the deposit collected.

Let's talk about your project. Do you have access to CEOs, CIOs or institutions? Become a Kolonell referral partner and earn 8 % on every enterprise account signed. WhatsApp +221 77 596 93 33.