The verdict in three sentences
For a guarding company with 900 officers, a credible B2B website costs USD 4,200 to 9,300 and ships in 6 weeks. It must prove before it promises: state agency license, real headcount, insurance, procedures and references by sector (banks, consulates, industry). With an average contract of USD 3,400 to 20,000 a month, a single client signed through the site repays the investment within weeks.
The proof a security buyer expects
A bank security manager in Brickell, a consulate security officer or an industrial site director near the port does not choose a provider on a slogan. They check a list of proofs, often before calling you.
| Expected proof | Recommended format on the site | Weight in the decision |
|---|---|---|
| State security agency license (Florida Class B) | Number, date, downloadable copy | Disqualifying if missing |
| Headcount and supervision | 900 officers, number of shift supervisors and inspectors | High |
| Up-to-date tax and payroll compliance | Statement plus documents on request | Disqualifying in tenders |
| General liability insurance | Insurer and coverage limit | High |
| Officer training | Initial and ongoing training hours, refreshers | Medium to high |
| Monitoring center and patrols | 24/7 operation, response time | High for banks and consulates |
| References by sector | Logos or anonymised descriptions, contract length | High |
One page per protected sector (banks, consulates and international organisations, industry and logistics, residential and headquarters) lets you speak each buyer's language and rank for precise searches such as 'bank security guard company Miami'.
2026 budget: what each tier includes
The ranges below are 2026 orders of magnitude.
| Tier | Price | Content | Timeline |
|---|---|---|---|
| Essential | USD 4,200 to 5,400 | 8 pages, license proof, contact form, WhatsApp | 4 weeks |
| Professional | USD 5,400 to 7,300 | 15 pages, 4 sector pages, free security assessment form, local SEO | 6 weeks |
| Advanced | USD 7,300 to 9,300 | Professional + client portal (patrol reports, incidents), Spanish version | 8 weeks |
| Team photos and video | USD 680 to 1,500 | Uniformed officers, monitoring center, vehicles | 1 week |
| Hosting and maintenance | USD 500 to 1,000 per year | Backups, security, updates | Annual |
| LinkedIn launch campaign | USD 850 to 1,700 | Targeting facility and security directors | 1 month |
The free security assessment form is the centrepiece: it turns an anonymous visit into an on-site meeting, where the contract is really negotiated.
A second language for consulates and multinationals
Consulates, international agencies and subsidiaries of foreign groups often run their procurement in another language; in Miami, Spanish is the obvious one. A translated version of the key pages (license, procedures, references) adds USD 680 to 1,200 to the budget and opens a segment where contracts frequently exceed USD 13,500 a month.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mr. Kouassi, CEO of a 900-officer security company, invests USD 6,800 in a professional site with 4 sector pages and an assessment form. Within six months, the form generates 14 assessment requests, 3 of which become signed contracts: a bank branch at USD 4,200 a month, a warehouse at USD 5,100 and a diplomatic residence at USD 7,600. Additional monthly revenue: USD 16,900. With a 12% net margin, the site pays for itself in just over 3 months of billing.
FAQ
How much does a guarding company website cost in 2026?
Between USD 4,200 and 9,300 depending on sector pages, client portal and second language. Maintenance runs USD 500 to 1,000 a year.
Should we publish client names?
Not without written consent, and rarely for banks or consulates. An anonymised description ('bank branch, 12 officers, 3-year contract') is enough and reassures just as well.
Can the site take payments?
For monthly B2B contracts, bank transfer remains the norm. Card payment can serve one-off services (events), with a module from about USD 500.
What timeline should we expect?
Allow 6 weeks for a professional site. Gathering compliance documents and the photo shoot are the steps that most often delay the schedule.
How do we measure the site's performance?
Track assessment requests, conversion to contract and monthly value signed. A realistic target is 2 to 3 qualified requests a month in year one.
Let's scope your project. Tell us your target sectors and licenses: we will price a B2B site with an assessment form, indicative budget USD 4,200 to 9,300, delivered in 6 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
