The verdict in three sentences
For a private business school with 1,800 students, a serious redesign costs EUR 35,000 to 80,000 excluding VAT (roughly GBP 30,000 to 69,000) and takes 4 to 5 months. The return depends on two measurable levers: the share of SEO in applications and the continuity of the funnel between the programme page and the admissions CRM. A school paying over EUR 180 per application usually funds its redesign within one intake cycle.
Why cost per application drifts
Private schools in London concentrate their budget on Google Ads, fairs and study-search platforms, with clicks often above EUR 4 on 'business degree London' or 'undergraduate business school'. Meanwhile, the site's programme pages are online brochures: thin content, no answers on fees, career outcomes or placements, and a form disconnected from the CRM. The table below shows a typical case before and after a redesign, as 2026 orders of magnitude.
| Indicator | Before redesign | After redesign (12 months) |
|---|---|---|
| Annual applications | 3,200 | 3,600 |
| Annual acquisition budget | EUR 600,000 | EUR 560,000 |
| Cost per application | EUR 187 | EUR 155 |
| SEO share of applications | 14% | 27% |
| Paid share (Ads, platforms) | 58% | 45% |
| Programme page to application conversion | 1.1% | 2.3% |
| Time to first admissions contact | 3 days | Under 4 hours |
The gain comes less from a spectacular traffic increase than from better conversion and a shift from paid to organic applications.
Budget items for a school redesign in 2026
| Item | Range excl. VAT | Watch points |
|---|---|---|
| SEO audit and URL migration | EUR 3,000 to 6,000 | 301 redirects, preserving existing traffic |
| UX and design | EUR 8,000 to 15,000 | Journeys for school leavers, parents, transfer students, international |
| Development and CMS | EUR 12,000 to 30,000 | Reusable programme templates, multi-campus |
| 40 written programme pages | EUR 6,000 to 14,000 | Tuition fees, careers, placements, graduate salaries |
| Admissions CRM connector | EUR 4,000 to 12,000 | HubSpot, Salesforce Education Cloud, source attribution |
| Centralised (UCAS) and direct application journeys | EUR 2,000 to 5,000 | Separate calendars, routing to the right procedure |
A median project sits around EUR 55,000 excluding VAT. Typical schedule: 4 weeks of audit and sitemap, 6 weeks of design, 8 weeks of development and copywriting, 2 weeks of testing and migration, timed outside application peaks (January to March).
Programme SEO: one page per intent
Each programme deserves a complete page: 1,200 to 1,800 words, exact fees, placement structure, partner companies, employment rate at 6 months, visa information and degree accreditation. Add pages per search intent ('marketing degree with placement London', 'MSc finance taught in English') rather than a single catalogue page. The CRM must receive the exact source of every application to measure SEO's real share.
Mini case study
Caroline, admissions director of a 1,800-student private business school, receives 3,200 applications on a EUR 600,000 budget, or EUR 187 each. She commissions a EUR 60,000 redesign with a HubSpot connector. A year later, the school receives 3,600 applications on a EUR 560,000 acquisition budget: EUR 155 per application. At the same volume of 3,600 applications, the old cost would have been EUR 673,200, a EUR 113,200 saving over the year, almost twice the price of the redesign.
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FAQ
How much does a business school website redesign cost in 2026?
Between EUR 35,000 and 80,000 excluding VAT depending on the number of programmes, campuses and CRM integration. A median project with 40 programme pages runs around EUR 55,000.
What timeline should we expect?
Allow 4 to 5 months. Launching between April and September avoids disrupting the application season.
Can we keep our current CRM?
Yes, HubSpot and Salesforce offer complete APIs. The connector costs EUR 4,000 to 12,000 depending on fields, campuses and attribution rules.
How do we avoid losing traffic during migration?
A 301 redirect plan covering 100% of indexed URLs and daily Search Console monitoring limit the dip to a few days. The migration audit costs EUR 3,000 to 6,000.
Should centralised and direct applications be separated?
Yes, calendars and procedures differ. Separate journeys reduce admissions enquiries and improve conversion, often by 20 to 30%.
Let's scope your project. Share your number of programmes, your CRM and your current cost per application: we will price a EUR 35,000 to 80,000 redesign, delivered in 4 to 5 months outside the admissions season. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.