The verdict in three sentences
SaaS wins when you have few users and a standard need: low entry cost, fast start. As soon as you reach 30 users or more over 3 years, the sum of licences often overtakes an amortized custom build. Currency and vendor price escalation amplify the math: every per-seat licence compounds with annual hikes and, for imported tools, exchange rate exposure that weighs on the TCO year after year.
Tipping point by headcount
SaaS costs users x price x 36 months; custom is a fixed cost. Here is the 2026 order of magnitude (SaaS USD 18-90/user/month).
| Headcount | SaaS 36 months (USD) | Custom (USD) | Pick |
|---|---|---|---|
| 10 users | 6,480 - 32,400 | 90,000 - 130,000 | SaaS |
| 30 users | 19,440 - 97,200 | 100,000 - 160,000 | Tipping |
| 80 users | 51,840 - 259,200 | 130,000 - 210,000 | Custom |
At 10 users, SaaS is almost always cheaper. At 30, it depends on the edition chosen. At 80, custom becomes clearly cheaper, even including maintenance.
Escalation, price hikes and maintenance
Sticker cost is not enough: factor in vendor hikes, per-seat scaling and maintenance.
| Factor | SaaS | Custom |
|---|---|---|
| Billing | per seat, recurring | fixed + maintenance |
| Sensitivity to headcount growth | High | Low |
| Annual price hike | 5 - 10 %/year | negotiated |
| Annual maintenance | included | 15 % of build |
| Code ownership | No | Yes |
| Vendor lock-in | High | None |
A 10 % annual vendor hike mechanically raises all your SaaS spend by 10 %, with no offset. Custom, paid once and maintained, immunizes that share of the budget.
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Mini case study
Daniel, IT director of a 90-person distribution SMB in Toronto, equips 35 users. The industry SaaS at USD 50/user/month costs 35 x 50 x 36 = USD 63,000 over 3 years, plus 8 % annual hikes and per-seat scaling as he grows. Custom is quoted at USD 110,000 + USD 16,500/year maintenance, so ~USD 159,500 over 3 years. At current headcount SaaS is cheaper, but Daniel targets 70 users in 24 months, where SaaS crosses USD 130,000/year run-rate. Chosen scenario: hybrid — SaaS for email/office, custom for the core (inventory, sales, invoicing) that concentrates the 35 most expensive seats and drives future growth.
FAQ
At what headcount does custom pay off? In 2026, generally from 30 to 40 users for an intensively-used business tool. Below that, SaaS stays more flexible.
Why does vendor escalation change the math? Per-seat SaaS scales linearly with headcount and rises 5-10 %/year; a fixed custom build amortizes and its maintenance is negotiated, so growth does not multiply the bill.
Is custom slower to deploy? Yes at the start: budget 4 to 7 months versus a few weeks for SaaS. But an MVP in sprints lets you use the core from month 3.
Can I lower the upfront custom cost? Yes, by leaning on open-source bricks (auth, reporting) and delivering in increments. This often cuts the initial bill by 20 to 30 %.
What maintenance budget should I plan? Budget about 15 %/year of the build cost, i.e. USD 15,000 to 24,000/year for a USD 100,000-160,000 project.
Let's scope your project. Share your headcount, current SaaS tools and target budget: we compute your tipping point and the optimal hybrid scenario. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.