The verdict in three sentences
A Berlin buyer hiring a French-speaking nearshore studio in Casablanca pays a 350-500 EUR day rate versus 900-1,200 EUR locally. A 5-page B2B marketing site runs 18,000-35,000 MAD, a growth pack with blog and SEO 40,000-70,000 MAD, and a bilingual FR/EN premium 80,000-150,000 MAD. With a shared time zone and EUR invoicing, nearshore delivers a 50-60% saving at equal quality.
2026 price grid in MAD
The ranges below are 2026 orders of magnitude for the Casablanca market, in dirhams (MAD).
| Offer | Scope | Price MAD | Timeline |
|---|---|---|---|
| Starter site | 5 pages, responsive | 18,000 - 35,000 | 2-4 wks |
| Growth | + blog, SEO, forms | 40,000 - 70,000 | 4-7 wks |
| Bilingual FR/EN premium | + animations, CMS, i18n | 80,000 - 150,000 | 7-12 wks |
| Custom headless | Next.js, integrations | 150,000 - 300,000 | 10-16 wks |
A Casablanca studio's day rate ranges from 2,500 to 4,500 MAD (roughly 230-420 EUR) by seniority. A 20-day growth project is therefore 50,000-90,000 MAD, consistent with the posted range.
Recurring costs and hosting
A marketing site incurs costs beyond the build. Here are typical 2026 recurring items.
| Item | Frequency | Cost MAD |
|---|---|---|
| Technical maintenance | monthly | 800 - 2,500 |
| Shared hosting | yearly | 1,200 - 3,500 |
| .ma domain name | yearly | 150 - 400 |
| Ongoing SEO | monthly | 3,000 - 8,000 |
| Advanced SSL certificate | yearly | 0 - 1,500 |
For an international buyer, these amounts stay very competitive: an equivalent 350-500 EUR day rate is two to three times below the 900-1,200 EUR of a Western European agency, at comparable quality.
Why French-speaking nearshore wins for export
A French-speaking European buyer picks Casablanca for three quantified reasons: a 350-500 EUR day rate versus 900-1,200 EUR locally, a close time zone (GMT/GMT+1) that avoids handoff lag, and EUR invoicing. Dual FR/EN skills and familiarity with European standards (GDPR, accessibility) keep collaboration smooth.
Mini case study
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Karim, sales director at a Casablanca industrial-equipment SME, wants a credible B2B site to prospect in France and Spain. He picks a bilingual premium pack at 110,000 MAD over 10 weeks. At a 3,500 MAD local day rate, the studio commits about 28 days. Result: 15 qualified quote requests in the first quarter versus 3 before. At a 120,000 MAD average deal and 20% closing, he signs 3 contracts: the 110,000 MAD investment is recovered on the first sale.
FAQ
How much does a basic B2B marketing site cost in Casablanca in 2026?
Between 18,000 and 35,000 MAD for 5 responsive pages with custom design. Below 12,000 MAD you get a generic, low-differentiation template.
What budget for a credible export-grade bilingual FR/EN site?
Budget 80,000 to 150,000 MAD for a bilingual premium with CMS, i18n, and animations. That is the level expected to convince European buyers.
Why would a Berlin buyer pick a Moroccan studio?
A 350-500 EUR day rate versus 900-1,200 EUR locally, a close time zone, and EUR invoicing. At equal quality, savings reach 50-60% of the build budget.
What recurring costs come after delivery?
Maintenance 800-2,500 MAD/month, shared hosting 1,200-3,500 MAD/year, .ma domain 150-400 MAD/year, plus ongoing SEO if you target rankings.
Does the local day rate mean the same quality as Europe?
The best Casablanca studios master Next.js, GDPR, and accessibility. The price gap comes from cost of living, not a skills gap on well-scoped projects.
Let's scope your project. Tell us your pages, target languages, and timeline, and we will price a nearshore marketing or bilingual premium site for your market and budget. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
