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RFP for a Public-Sector Website Redesign: Scoping, Comparing and Choosing (2026)

Mohamed Bah·Fondateur, Kolonell
September 3, 2026
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RFP for a Public-Sector Website Redesign: Scoping, Comparing and Choosing (2026)

RFP for a Public-Sector Website Redesign: Scoping, Comparing and Choosing (2026)

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The verdict in three sentences

A successful RFP is won before publication: a clear scoring grid (technical 60 % / price 40 %) and a precise brief make proposals comparable. In 2026 an institutional redesign costs 40,000-120,000 EUR over 5 to 9 months, with WCAG 2.1 AA accessibility as a non-negotiable requirement. The worst choice is the lowest bid: an abnormally low proposal almost always hides an amputated scope or a costly rescue.

Weighted scoring grid

Explicit weighting protects against a contestable choice and documents the decision. Indicative 2026 scale.

CriterionWeightWhat is assessed
Technical value / method30 %Architecture, security, schedule
UX / design quality15 %Mockups, UX, brand consistency
WCAG AA accessibility10 %Commitment, audit, compliance rate
References / dedicated team5 %Comparable projects, seniority
Price40 %Total lifecycle cost
Total100 %Final weighted score

Setting price at 40 % rather than 60 % avoids rewarding a hollow bid. Accessibility deserves its own line: non-compliance exposes you to penalties and user complaints.

Budget, timelines and the low-bid trap

Item2026 order of magnitudeWatch point
Institutional redesign40,000-120,000 EURPages + features scope
Overall timeline5-9 monthsStaged milestones and acceptance
Accessibility audit4,000-12,000 EURMandatory, isolate as a lot
Sovereign hosting3,000-9,000 EUR/yrData localisation
Maintenance / support12-36 months, 8-20 %/yrReversibility included
Abnormally low bid< 60 % of the medianRequire written justification

A bid at half the median should trigger a request for justification: either the vendor misread the scope, or it plans to recover via change orders. Either way, overrun risk is high.

Mini case study

Sophie, communications lead at an 80,000-resident local authority, launches the citizen-portal redesign. She receives four bids: 48,000, 71,000, 76,000 and 82,000 EUR. The lowest at 48,000 includes neither the accessibility audit nor migrating the 1,200 existing pages. Applying the 60/40 grid, the 76,000 EUR bid wins: better methodology, priced accessibility, dedicated team. Adding back the audit (8,000 EUR) and migration (12,000 EUR) omitted by the lowest bidder would bring it to a real 68,000 EUR, without the guarantees. Sophie thus secures 20,000 EUR of avoided rework and enforceable accessibility compliance.

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How much weight should price get?

A technical 60 % / price 40 % ratio is common and prudent for an institutional project. Pushing price above 50 % rewards hollow bids that later overrun through change orders.

Is accessibility really mandatory?

Yes for public and equivalent bodies: WCAG 2.1 AA-aligned standards apply, with a compliance statement and penalty risk. Isolate the audit (4,000-12,000 EUR) as a dedicated lot.

How long should an institutional redesign take?

Expect 5 to 9 months depending on page count and integrations. A milestone-based schedule (scoping, design, development, acceptance, go-live) avoids the tunnel effect and secures payments.

How do I spot an abnormally low bid?

Compare to the median of bids: below 60 %, require a written price justification. A serious redesign of this scope almost never drops under 40,000 EUR.

Should maintenance be in the RFP?

Yes, over 12 to 36 months at 8-20 % of dev cost per year, with a reversibility clause and code access. Omitting it ties you to the vendor with no negotiating leverage.

Let's scope your project. Send us your scope, envelope and timeline, and we will help you build a scoring grid and brief that make bids comparable. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.

Tags:#website RFP#institutional website redesign#WCAG accessibility#scoring grid#public sector web#public brief#agency selection#redesign budget 2026
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Mohamed Bah

Fondateur, Kolonell

Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.