The verdict in three sentences
Booking platforms take a per-cover commission or a monthly subscription, whereas a booking module built into your site costs 0 per cover. Beyond the saving, the deposit and automatic reminder cut no-shows by ~20 %, which adds up fast at 1,500 covers/month. A 500,000-900,000 FCFA site pays for itself in a few months between saved covers and avoided subscription.
Platform vs in-house module
Booking via a third-party platform has a recurring cost and leaves you little control over customer data. Here is the comparison (2026 order of magnitude).
| Criterion | Booking platform | In-house module on your site |
|---|---|---|
| Cost per cover | commission or included | 0 |
| Monthly subscription | 30,000 - 100,000 FCFA | 0 (maintenance separate) |
| Customer data | shared / captive | 100 % yours |
| Anti no-show deposit | rare | Wave/OM built in |
| Automatic SMS/email reminder | sometimes an option | included |
| Online menu + reviews | limited | full, on-brand |
Over 12 months, a 60,000 FCFA/month platform subscription is 720,000 FCFA/year, almost the price of a site that, in contrast, is paid for only once.
The real cost of no-shows
No-shows are the most underestimated line item. Here is the impact of a deposit and automatic reminder for a Dakar restaurant at 1,500 covers/month and a 12,000 FCFA average ticket.
| Scenario | No-show rate | Lost covers/month | Monthly loss (12,000 FCFA) |
|---|---|---|---|
| No reminder, no deposit | 12 % | 180 | 2,160,000 FCFA |
| With automatic reminder | 9 % | 135 | 1,620,000 FCFA |
| With reminder + deposit | 6 % | 90 | 1,080,000 FCFA |
| Gain vs start | - | -90 covers | +1,080,000 FCFA recovered |
Even a partial cut in no-shows recovers far more than the cost of a site each month. Note: the 'recovered' loss depends on actual fill rate; treat it as a high estimate.
What the site adds on top
Beyond booking, the site carries the up-to-date online menu (no paid third-party app), customer reviews, hours, directions and takeaway ordering. The Wave/Orange Money deposit on large tables and event nights secures service. And since the data is yours, you can follow up by SMS for special occasions.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Khady runs a Dakar restaurant, 1,500 covers/month, 12,000 FCFA average ticket. She paid 60,000 FCFA/month to a platform and suffered 12 % no-shows. After a 750,000 FCFA site with booking, automatic reminder and Wave deposit, her no-shows drop to 6 %. She saves 720,000 FCFA/year in subscription and recovers ~90 covers/month, up to 1,080,000 FCFA in potential revenue. The site is repaid in under two months.
FAQ
Is an in-house module as good as a known platform?
For most restaurants, yes. You keep customer data, avoid the subscription and personalise the experience. Platforms keep value for discovery, but the in-house module captures your loyal customers at zero cost per cover.
How does the deposit cut no-shows?
A Wave/Orange Money deposit (e.g. 5,000 FCFA per person on large tables) commits the customer. Combined with an SMS reminder the day before, it lowers no-shows by roughly 20 to 50 % depending on the service.
How much does this kind of site cost?
A restaurant site with online menu and booking costs 500,000 to 900,000 FCFA. Maintenance runs 30,000 to 100,000 FCFA/month, far less than a platform subscription.
Can you keep a platform alongside?
Yes. Many restaurants keep a platform for visibility and steer regulars to direct, commission-free booking via the site and a table QR code.
How long until the site is ready?
A restaurant site with booking and menu is delivered in 2 to 4 weeks, photos and menu included.
Let's talk about your project. We will set up your zero-commission table booking, the Wave deposit and the reminder that kill no-shows. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.


