The verdict in three sentences
A restaurant website in Dakar costs between 250,000 and 1,200,000 FCFA in 2026 depending on features, not on the vendor's mood. The real dividing line is not page count but the ability to generate bookings and orders directly from the site. For a venue serving 40 covers a day at a 3,500 FCFA average ticket, even the Starter tier pays for itself in about 6 weeks.
The 3 tiers broken down
Each tier matches a different stage of a restaurant's life: opening, filling the room, then selling beyond the walls. Here is what each level actually covers.
| Criterion | Starter | Growth | Premium |
|---|---|---|---|
| Price | 250,000 FCFA | 500,000 FCFA | 1,200,000 FCFA |
| Pages | 5 pages | 8 pages | 12+ pages |
| Menu | Downloadable PDF | Dynamic menu | Menu + online ordering |
| Booking | Simple form | Online booking | Booking + Wave deposit |
| Google Business | No | Yes, optimized | Yes, optimized |
| Bilingual FR/EN | No | No | Yes |
| Delivery time | 7 days | 12 days | 18 days |
| Hosting included | 12 months | 12 months | 12 months |
The prices above are real 2026 rates, not rough estimates: they are the grids applied for the Showcase pole.
What really moves the return on investment
A PDF menu is enough to exist on Google. But online booking and ordering are what turn a site into a sales channel. Here is the estimated impact of each building block.
| Feature | Extra cost | Estimated 2026 gain |
|---|---|---|
| Optimized Google Business profile | Included in Growth | +15 to 25% inbound calls |
| Online booking | Included in Growth | -20% no-shows with reminders |
| Online ordering + Wave | Included in Premium | +8 to 12% off-premise revenue |
| Bilingual FR/EN | Included in Premium | Captures tourist traffic |
| Monthly maintenance | 50,000 FCFA/month | Up-to-date, secure site |
Mini case study
Awa runs a 40-cover restaurant in Médina, average ticket 3,500 FCFA, roughly 4,200,000 FCFA in monthly revenue. She picks the Starter at 250,000 FCFA. Thanks to better Google visibility and a clear menu, she gains 3 extra covers a day, i.e. 10,500 FCFA/day, about 315,000 FCFA/month in additional revenue. The site pays for itself in under 6 weeks, maintenance included.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
FAQ
Why not a free Facebook page instead?
A Facebook page doesn't rank on Google and can't take deposit-backed bookings. In 2026, over 60% of "restaurant Dakar" searches go through Google, not social feeds: without a site, you're invisible on that channel.
Does the price include hosting and the domain name?
Yes, all three tiers include 12 months of hosting. A .com domain then costs around 12,000 FCFA/year, and optional maintenance starts at 50,000 FCFA/month.
How long until we're live?
Starter is delivered in 7 business days, Growth in 12 days, Premium in 18 days. Timing mostly depends on how fast you supply menu photos and copy.
Can I start on Starter and upgrade later?
Yes, the architecture is built to grow. Moving from Starter to Growth only bills the feature difference, without rebuilding the site from scratch.
Let's talk about your project. Send us your restaurant's name and city and we'll prepare a free mockup within 48 hours. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
