The verdict in three sentences
Chemists lose money to expiry and manage stock by hand: they are prospects ready to buy a management app. A pharmacy app sells for 1.5 to 3 M FCFA (referral commission 12 % = 180,000 to 360,000 FCFA) and a pharmacy showcase site for 500,000 FCFA (15 % + 5 % recurring). With 200 chemists per city and a roughly 4-week sales cycle, a well-connected partner signs several projects per quarter.
Why chemists are a goldmine
A pharmacy manages thousands of SKUs with expiry dates. With no tool, it throws away boxes, misses stockouts and does not know which products move. The numeric pitch speaks for itself.
| Chemist problem | Estimated monthly impact | Solution sold |
|---|---|---|
| Untracked expiry | 150,000 - 400,000 FCFA discarded | Stock app + date alerts |
| Stockouts on top sellers | Lost sales | Reorder thresholds |
| On-call not visible online | Clients lost at night | Site + on-call page |
| Paper prescriptions | Wasted time | Digital client history |
| No loyalty program | Low basket | Loyalty program |
A network of prescribers is your best asset: pharma wholesale distributors know every chemist and can introduce you in cascade.
What you sell and what you earn
| Project sold | Client price | Referral commission | You earn |
|---|---|---|---|
| Pharmacy showcase site + on-call page | 500,000 FCFA | 15 % + 5 % recurring | 75,000 FCFA + recurring |
| Pharmacy app (stock + expiry) | 1,500,000 FCFA | 12 % | 180,000 FCFA |
| Advanced pharmacy app | 3,000,000 FCFA | 12 % | 360,000 FCFA |
| Chemist-network platform (marketplace) | 6,000,000 FCFA | 10 % | 600,000 FCFA |
| Annual maintenance | 500,000 FCFA/yr | 5 % recurring | 25,000 FCFA/yr |
The showcase site with an online on-call page is an excellent lead product: cheap, immediately useful, and it opens the conversation toward the more profitable stock app.
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Mini case study
Blaise, a rep at a pharma wholesaler in Accra, already visits 30 chemists a month. He slips Kolonell into his rounds. In one quarter he signs a pharmacy app at 3,000,000 FCFA (360,000 FCFA commission) and two showcase sites at 500,000 FCFA (2 x 75,000 = 150,000 FCFA + recurring). Total: 510,000 FCFA for the quarter, grafted onto visits he was already making.
FAQ
How many chemists must I approach? With a good prescriber network, a closing rate of 15-20 % is realistic. Out of 200 chemists per city, around thirty targeted visits are enough for 4 to 6 signatures a year.
What is the strongest argument? Expiry loss: show that an app avoiding even 200,000 FCFA of waste per month pays for itself within a year. The ROI is concrete and immediate.
Do I need pharmacy knowledge? No. You sell time savings and reduced losses. Kolonell adapts the app to the chemist's regulatory constraints.
What rates does a Kolonell referral partner earn? In 2026: showcase 15 % + 5 % recurring, e-commerce 12 %, marketplace 10 %, institutional 8 %. A pharmacy app being a business app, it is commissioned at 12 %.
How do I become a referral partner in health? You introduce an interested chemist, we run the demo and quote, you earn your commission after payment. Ideal if you already work with wholesalers or pharmacists.
Join the Kolonell referral program. The pharma sector is dense (200 chemists per city) and under-tooled: every app signed earns you 180,000 to 360,000 FCFA. Let's talk about your project. Become a Kolonell referral partner in the chemist sector. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
