The verdict in three sentences
Bringing in a brochure site is easy but modest; bringing in an e-commerce project, a marketplace or an institutional project completely changes the earnings scale. A single e-commerce project at 12 % of 4,000,000 FCFA is worth 480,000 FCFA, a marketplace at 10 % of 12,000,000 is worth 1,200,000 FCFA — the equivalent of 6 to 16 brochure sites. In exchange, the sales cycle is longer and the target more demanding, but one big deal can make your quarter.
Big-ticket comparison by division
The percentage drops with the division, but the ticket explodes: the absolute commission rises sharply. Here are the 2026 ranges.
| Division | Ticket (FCFA) | Rate | Commission | Sales cycle |
|---|---|---|---|---|
| Brochure | 500,000 | 15 % | 75,000 | 1–2 weeks |
| E-commerce | 2,000,000–4,000,000 | 12 % | 240,000–480,000 | 2–6 weeks |
| Marketplace | 5,000,000–12,000,000 | 10 % | 500,000–1,200,000 | 1–3 months |
| Institutional | 5,000,000–25,000,000+ | 8 % | 400,000–2,000,000+ | 2–6 months |
A partner who signs a single marketplace project per quarter generates more than a full-time brochure-site seller, with far fewer deals to manage.
Which client profile to target
Big tickets aren't found in the corner shop. They require a different network and an ROI-oriented pitch.
| Division | Target client | Purchase trigger |
|---|---|---|
| E-commerce | Shop maxed out in-store | Sell 24/7, Wave/OM payment |
| Marketplace | Entrepreneur, diaspora investor | Scalable multi-vendor platform |
| Institutional | CEO, CIO, NGO, bank | Compliance, image, governance |
For institutional and marketplace, relationships come first: one direct contact with a decision-maker beats a hundred cold messages.
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Mini case study
Aminata, a consultant in Abidjan, knows an entrepreneur who wants to launch a services marketplace. She introduces him to Kolonell. After two months of agency-led discussions, the project signs at 7,000,000 FCFA. Her commission: 10 % = 700,000 FCFA on a single deal, plus 5 % recurring on maintenance at 200,000 FCFA/month, i.e. 10,000 FCFA/month. A year of recurring = an extra 120,000 FCFA, for a single introduction.
FAQ
Are big tickets reserved for experienced partners? Not necessarily, but they require a network of decision-makers and patience. A beginner is better off starting with brochure sites before targeting marketplace and institutional.
Is the longer cycle a problem? It's a trade-off: 1 to 6 months of closing against a 240,000 to 2,000,000 FCFA commission. It's best to run a few big deals alongside quick brochure sales to smooth cash flow.
Why is the institutional rate only 8 %? Because the ticket is very high: 8 % of 25,000,000 = 2,000,000 FCFA. The percentage drops but the absolute commission stays the biggest on the scale.
Can I bring a marketplace project without knowing anything about it? Yes, you bring the relationship and the need; the agency handles all the multi-vendor technical work, payment splits and commissions. Your role stays the introduction.
How much can one big introduction earn? Between 480,000 FCFA (premium e-commerce) and over 2,000,000 FCFA (institutional group), recurring on top. A single deal can exceed a year of brochure-site commissions.
Let's talk about your project. Have a decision-maker contact? Become a partner and let's target big tickets together. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
