The verdict in three sentences
If the showcase site is volume, e-commerce and marketplace are margin. An e-commerce sale pays you 12 %, that is 120,000 to 720,000 FCFA, and a marketplace 10 %, up to 2,000,000 FCFA on the biggest projects. The cycle is longer, but a single signature can be worth ten showcase sales.
The big-ticket commission scale
Kolonell e-commerce prices in 2026 range from 1,000,000 to 6,000,000 FCFA, marketplace from 2,500,000 to 20,000,000 FCFA and up. Here are your commissions.
| Project | Client price | Rate | Your commission |
|---|---|---|---|
| E-commerce Starter | 1,000,000 FCFA | 12 % | 120,000 FCFA |
| E-commerce Growth | 2,500,000 FCFA | 12 % | 300,000 FCFA |
| E-commerce Premium | 6,000,000 FCFA | 12 % | 720,000 FCFA |
| Marketplace Starter | 3,000,000 FCFA | 10 % | 300,000 FCFA |
| Marketplace Growth | 6,000,000 FCFA | 10 % | 600,000 FCFA |
| Marketplace Premium | 20,000,000 FCFA | 10 % | 2,000,000 FCFA |
A single Premium marketplace pays you 2,000,000 FCFA in commission — the equivalent of more than 50 Starter showcase sales.
The ideal client profile
You don't sell a marketplace to a lone artisan. Target merchants who already have volume, entrepreneurs who want to launch a platform, the diaspora investing back home.
| Signal in the prospect | Division to pitch |
|---|---|
| Sells heavily on WhatsApp/Instagram | E-commerce Starter/Growth |
| Large stock, several points of sale | E-commerce Growth/Premium |
| Wants to bundle several vendors | Marketplace Starter |
| Investor, structured project, budget | Marketplace Growth/Premium |
Pitch and closing for big tickets
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The e-commerce cycle lasts 3 to 6 weeks, the marketplace 6 to 12 weeks. The key is to sell the return on investment: an online store with Wave and Orange Money payment captures sales 24/7, with no third-party platform commission. For the marketplace, the argument is the automatic commission model (for example 15 % held on each vendor transaction) that generates revenue for the platform.
Mini case study
Ibrahim, a consultant in Abidjan, targets entrepreneurs in his LinkedIn network. In one quarter he introduces 5 serious prospects to Kolonell. Result: 1 Growth e-commerce signed (2,500,000 FCFA → 300,000 FCFA commission) and 1 Starter marketplace (3,000,000 FCFA → 300,000 FCFA). Quarter total: 600,000 FCFA, plus the 5 % recurring on both maintenance contracts. Two signatures were enough to beat what ten showcase sales would have earned.
FAQ
Is the longer cycle worth it? Yes, financially. A Premium marketplace (2,000,000 FCFA commission) is worth more than 50 Starter showcases. Even with a lower close rate, the earning per signature justifies the effort.
How do I convince a high-budget prospect? Through quantified ROI and the demo. Kolonell provides a customized e-commerce or marketplace demo, with real Wave/Orange Money payment, which strongly reassures on feasibility.
What is the exact commission rate? 12 % on e-commerce, 10 % on marketplace, plus 5 % recurring on maintenance in both cases. These rates are fixed and known in advance.
Do I have to manage the project after the sale? No. Kolonell handles design, development, payment and delivery. You stay informed to nurture the relationship, but the technical load is not yours.
Can I combine showcase and big tickets? Absolutely, it's the ideal strategy: showcases provide steady flow while big tickets mature. That way you smooth out your income.
Let's talk about your project. Target big-ticket e-commerce and marketplace deals with the Kolonell referral program and its commissions up to 2,000,000 FCFA. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

