Pitch for selling a website to a local business in 2026

The verdict in three sentences

Selling a site to a skeptical merchant depends not on luck but on a pitch structure: ROI hook, custom demo, clear price, guarantee, close. The custom demo with the merchant's name raises the close rate by about 40 %. With a showcase price from 250,000 FCFA payable in installments, the budget objection almost always falls.

The pitch structure that converts

A good pitch follows a precise order. Each step sets up the next and defuses an objection before it arises.

The quantified impact of the custom demo

Showing a demo with the prospect's name changes everything. Here is the close gap observed (field order of magnitude).

The custom demo takes you from 2 to 5 sales for the same number of prospects, about +40 % conversion versus the brochure and more than double the pitch alone.

Handling the three big objections

"It's too expensive" → "Starter is 250,000 FCFA, payable in 2 or 3 installments. A single order won thanks to the site pays it back." "I don't have time" → "You approve, Kolonell does everything else: text, photos, going live." "What's the point, I already sell" → "A site gives you credibility, makes you findable on Google and sells even at night."

The follow-up that signs

Few sales close on first contact. Follow up within 48 h with a reminder of the demo: "Hello, your custom site is still ready. Shall we launch it?" Three spaced follow-ups convert a significant share of the undecided. The lead stays attributed to you for 90 days in the Kolonell program.

The referral program behind the pitch

Every successful pitch pays you: 15 % commission on a showcase, plus 5 % recurring on maintenance. On a Growth at 500,000 FCFA, that's 75,000 FCFA immediately. Kolonell provides the script, the custom demo and shared closing: you focus on the relationship, the agency secures the tech and the service. Becoming a partner means monetizing every conversation.

Mini case study

Ousmane, a partner in Saint-Louis, approaches a skeptical restaurateur. Verbal pitch: refused. He comes back with a custom demo bearing the restaurant's name, generated by Kolonell. The restaurateur, seeing "his" site with his menu and colors, signs a Growth showcase (500,000 FCFA). Ousmane's commission: 75,000 FCFA on signing, plus 3,000 FCFA recurring each month. The demo turned a "no" into a sale.

FAQ

What is the ideal hook line? A line centered on the gap: "Your customers search for you on Google and can't find you." It instantly creates a concrete, personal stake.

Is the custom demo really decisive? Yes. It lifts the close rate from about 8-12 % to 20 %, nearly +40 % over a brochure. Seeing "their" site triggers the urge to own it.

How do I answer the price objection? Recall the Starter tier at 250,000 FCFA and installment payment. Reframe it as an investment: a single order won pays back the site.

How many follow-ups before giving up? Three spaced follow-ups over 2 to 3 weeks usually suffice. The lead stays attributed for 90 days, so don't drop a lukewarm prospect too soon.

How much do I earn per site sold? 15 % on signing (37,500 to 180,000 FCFA by tier) plus 5 % recurring on maintenance. The recurring builds passive income sale after sale.

Let's talk about your project. Get the full sales script and become a Kolonell partner: 15 % per showcase + 5 % recurring. WhatsApp +221 77 596 93 33.