The verdict in three sentences
A web referral partner's income is calculated, not guessed: it depends on deal size, the mix of poles, and the recurring layers you stack month after month. Closing one showcase site a month puts you around 900,000 FCFA/year; a smart mix of showcase, e-commerce, and a bit of marketplace can exceed 4,000,000 FCFA/year. Add the 5% recurring on maintenance and passive income grows with no new deal.
Commission per deal in 2026
Every closed deal generates an immediate sales commission. Here are the amounts by pole, calculated on the low and high tickets of the 2026 Kolonell program.
| Pole | Low ticket | High ticket | Low commission | High commission |
|---|---|---|---|---|
| Showcase (15%) | 250,000 FCFA | 1,200,000 FCFA | 37,500 FCFA | 180,000 FCFA |
| E-commerce (12%) | 1,000,000 FCFA | 6,000,000 FCFA | 120,000 FCFA | 720,000 FCFA |
| Marketplace (10%) | 2,500,000 FCFA | 20,000,000 FCFA | 250,000 FCFA | 2,000,000 FCFA |
| Institutional (8%) | 5,000,000 FCFA | 60,000,000 FCFA | 400,000 FCFA | 4,800,000 FCFA |
A single mid-range institutional deal can be worth more than a whole year of showcase sites. These figures are the 2026 program's order of magnitude.
One showcase a month vs a mix of poles
Two partners, two strategies. The first stays on easy showcase sites; the second diversifies.
| Strategy | Annual deals | Sales commissions | Estimated recurring (year 1) |
|---|---|---|---|
| 1 showcase / month | 12 showcases | ~900,000 FCFA | ~90,000 FCFA |
| Moderate mix | 12 showcases + 4 e-commerce | ~2,460,000 FCFA | ~180,000 FCFA |
| Ambitious mix | 18 showcases + 6 e-commerce + 1 marketplace | ~5,600,000 FCFA | ~360,000 FCFA |
Pole diversity, not raw volume, makes the difference. 2026 estimate, average tickets.
12-month projection with recurring
Recurring is the part most partners forget. Here is a projection for a "moderate mix" partner who adds maintenance contracts.
| Month | New deals | Sales commission | Cumulative recurring / month |
|---|---|---|---|
| Month 1 | 1 showcase | 75,000 FCFA | 3,750 FCFA |
| Month 3 | 1 showcase + 1 e-commerce | 315,000 FCFA | 15,000 FCFA |
| Month 6 | 2 showcases | 150,000 FCFA | 30,000 FCFA |
| Month 9 | 1 e-commerce | 240,000 FCFA | 45,000 FCFA |
| Month 12 | 1 showcase | 75,000 FCFA | 60,000 FCFA |
| Year 1 total | 16 deals | ~2,460,000 FCFA | ~180,000 FCFA/year |
In year 2, recurring alone already exceeds 200,000 FCFA with no new deal at all, as long as clients keep their maintenance.
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Mini case study
Moussa, 34, a real-estate agent in Dakar, crosses paths with SME executives all day. He aims for a "moderate mix". Over the year he brings 12 showcase sites (average commission 75,000 FCFA) and 4 e-commerce (average commission 240,000 FCFA). His sales commissions: 12 x 75,000 + 4 x 240,000 = 1,860,000 FCFA. He adds maintenance contracts: by year end, 12 clients pay on average 5% of 100,000 FCFA/month of maintenance, i.e. 5,000 FCFA/client/month, so 60,000 FCFA/month of recurring, about 360,000 FCFA accumulated over the ramp-up year. Year 1 total: about 2,220,000 FCFA, alongside his main job.
FAQ
What is a realistic income in the first year?
A regular partner with 1 to 2 deals a month targets 900,000 to 2,500,000 FCFA in sales commissions in year 1. Recurring, still modest at first, becomes significant from year 2.
Is recurring really worth it?
Yes: at 5% of 100,000 FCFA/month, one client earns 5,000 FCFA/month. Twelve loyal clients is 60,000 FCFA/month of near-passive income, or 720,000 FCFA over a full year.
Which pole pays fastest?
The showcase site, because the decision cycle is short and the ticket accessible. An e-commerce or marketplace pays far more per deal but requires a longer sales cycle.
Can I live off referrals alone?
It is possible for a very networked profile: 5 deals a month in a sustained mix exceed 700,000 FCFA monthly. Most people, however, start it as supplementary income.
Are commissions cumulative across poles?
Yes. Each deal, whatever the pole, adds its sales commission and its recurring layer. A single month can combine showcase, e-commerce, and institutional.
Let's talk about your project. Let's estimate your commission potential based on your network. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
