The verdict in three sentences
The website referral program is the highest-paying by percentage in Kolonell's entire catalogue: 15% on the sale, versus 8 to 12% on other lines. On a ticket of 250,000 to 1,200,000 FCFA, that means 37,500 to 180,000 FCFA in upfront commission. Add 5% on monthly maintenance (50,000 to 200,000 FCFA) and you turn every referral into a lasting income source.
The website rate card in detail
Websites come in three tiers. Here is the matching 15% sale commission:
| Website tier | Price (FCFA) | 15% commission | Target |
|---|---|---|---|
| Starter (5 pages) | 250,000 | 37,500 | Artisan, micro-business |
| Growth (+ blog) | 500,000 | 75,000 | Established SME |
| Premium (SEO+) | 1,200,000 | 180,000 | Brand, firm |
The Growth tier at 500,000 FCFA is the most common: it is the sweet spot between SME budget and features. A partner targeting this segment earns 75,000 FCFA per sale with no technical work.
The recurring effect over 12 months
The 5% recurring share is the real secret. It applies to the monthly maintenance most clients subscribe to (updates, backups, support). On average maintenance of 100,000 FCFA/month, the partner earns 5,000 FCFA per client per month. Here is a Growth referral's cumulative value over year one:
| Month | Sale commission | Recurring cumulative | Running total |
|---|---|---|---|
| 1 | 75,000 | 5,000 | 80,000 |
| 3 | 75,000 | 15,000 | 90,000 |
| 6 | 75,000 | 30,000 | 105,000 |
| 12 | 75,000 | 60,000 | 135,000 |
In one year, the recurring share (60,000 FCFA) adds 80% to the sale commission. A partner with ten active referrals earns 50,000 FCFA/month in passive annuity, on top of sales.
The lifetime value of a referral
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A website client stays 2 to 3 years on average. Over that span, maintenance alone (100,000 FCFA/month for 30 months = 3,000,000 FCFA) generates 150,000 FCFA in recurring income for the partner, double the sale commission. That is why the good partner nurtures the relationship and encourages clients to keep their maintenance.
Mini case study
Kouassi, a field sales rep in Accra, signs four Growth websites in 2026 (500,000 FCFA each). Sale commission: 4 × 75,000 = 300,000 FCFA. All four keep maintenance at 100,000 FCFA/month: recurring of 4 × 5,000 = 20,000 FCFA/month. Over 12 months, Kouassi earns 300,000 + (20,000 × 12) = 540,000 FCFA on just four deals introduced.
FAQ
Why does the website pay 15%, more than e-commerce? Because the ticket is lower and the sales cycle shorter. Kolonell rewards volume and speed with a higher rate on this line.
Is the 5% recurring guaranteed for life? It runs as long as the client pays maintenance. If the client cancels, the recurring stops, but the sale commission stays yours.
What if the client upgrades from Starter to Premium? The upgrade is a new sale: you earn 15% on the price difference, on top of the recurring already in place.
How many websites to live off the program? As a 2026 order of magnitude, about ten active referrals plus two or three monthly sales generate income comparable to a junior manager's salary in Accra.
Can I track my commissions? Yes, every partner gets a dashboard listing referrals, commissions paid, and recurring income in progress.
Let's talk about your project. Become a Kolonell website partner and stack 15% on sales plus 5% recurring from your first referral. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.