The verdict in three sentences
The e-commerce referral program trades a lower percentage (12% versus 15% for websites) for a much heavier ticket: 1,000,000 to 6,000,000 FCFA. Commission per sale reaches 120,000 to 720,000 FCFA, plus 5% recurring on maintenance and hosting. A single online store signed can pay as much as three to five websites.
The e-commerce rate card in detail
Kolonell e-commerce comes in three tiers, with Wave and Orange Money payment built in. Here is the 12% commission:
| E-commerce tier | Price (FCFA) | 12% commission | Key content |
|---|---|---|---|
| Starter | 1,000,000 | 120,000 | 50 products, Wave + OM |
| Growth | 2,000,000 | 240,000 | Unlimited catalogue, Stripe |
| Premium | 4,000,000 | 480,000 | PWA, loyalty, multi-currency |
| Premium+ | 6,000,000 | 720,000 | ERP, AI, delivery tracking |
A Growth project at 2,000,000 FCFA pays 240,000 FCFA in commission, more than three Growth websites at 75,000 FCFA each. The ticket more than makes up for the lost percentage point.
Website vs e-commerce: which to prospect?
The two lines target different prospects. Here is the comparison for a partner:
| Criterion | Website | E-commerce |
|---|---|---|
| Commission rate | 15% | 12% |
| Average ticket | 500,000 | 2,500,000 |
| Average commission | 75,000 | 300,000 |
| Sales cycle | 2-4 weeks | 4-8 weeks |
| Target | Artisan, SME | Merchant who wants to sell online |
| Recurring | 5% | 5% |
E-commerce takes a slightly longer cycle and a prospect ready to invest, but each signing weighs four times more. For a partner chasing income per deal, it is the best effort-to-reward ratio.
E-commerce prospect targets
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Target merchants already selling (market stall, physical shop, Instagram DMs) but struggling with payments and logistics. The trigger is often built-in Wave/Orange Money payment: they want to get paid without negotiating each transaction in private messages. Fashion creators, delis, electronics resellers and exporting artisans are ideal targets.
Mini case study
Ibrahim, who runs a cybercafé in Lagos, knows a dozen neighbourhood merchants. In 2026 he convinces two to go with Kolonell e-commerce: one Growth at 2,000,000 and one Starter at 1,000,000 FCFA. Sale commission: 240,000 + 120,000 = 360,000 FCFA. Both take maintenance and hosting at 100,000 FCFA/month: recurring of 2 × 5,000 = 10,000 FCFA/month. Two deals are enough to clear 480,000 FCFA over the year.
FAQ
Why is the e-commerce rate 12% and not 15%? Because the ticket is much higher. At 2,000,000 FCFA, 12% already pays 240,000 FCFA, far more than a website at 15%.
Does recurring include hosting? Yes, the 5% applies to maintenance and managed hosting, often billed 25,000 to 75,000 FCFA/month on top of maintenance.
Do I need to know Wave or Orange Money to prospect? No. Just explain that the store gets paid automatically via Wave and Orange Money. Kolonell handles all the technical integration.
How long to sign an e-commerce deal? As a 2026 order of magnitude, expect 4 to 8 weeks: the prospect must validate their catalogue and a budget higher than a website.
Can I move a website client up to e-commerce? Absolutely. A happy website client who wants to sell online becomes an e-commerce sale at 12%, an excellent upsell lever.
Let's talk about your project. Become a Kolonell e-commerce partner and earn 12% on tickets of 1 to 6 million FCFA, plus 5% recurring. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.