The verdict in three sentences
Specializing in e-commerce and marketplace moves a referral partner into another income bracket: 12% (e-commerce) and 10% (marketplace) commission on tickets of several million. An e-commerce project earns 240,000 to 720,000 FCFA, a marketplace 250,000 to 1,200,000 FCFA. A single big ticket sold equals several months of showcase income.
High-ticket commissions
The rate is slightly lower than showcase (15%), but the amounts change scale. Here are the commissions per the 2026 pricing.
| Division / Tier | Project amount | Rate | Commission |
|---|---|---|---|
| E-commerce Starter | 1,000,000 FCFA | 12% | 120,000 FCFA |
| E-commerce Growth | 2,000,000 FCFA | 12% | 240,000 FCFA |
| E-commerce Premium | 6,000,000 FCFA | 12% | 720,000 FCFA |
| Marketplace Starter | 2,500,000 FCFA | 10% | 250,000 FCFA |
| Marketplace Growth | 5,000,000 FCFA | 10% | 500,000 FCFA |
| Marketplace Premium | 12,000,000 FCFA | 10% | 1,200,000 FCFA |
E-commerce also adds a 5% recurring on maintenance, absent from marketplace but offset there by even higher tickets.
Who to target and how
These sales aim at different profiles from showcases. You are no longer talking to a lone artisan, but to a merchant who wants to sell online or an entrepreneur building a platform.
| Division | Priority targets | Key argument |
|---|---|---|
| E-commerce | Merchants, creators, physical shops | Sell 24/7 with Wave/OM payment |
| E-commerce | Merchant associations | Digitize an entire market |
| Marketplace | Entrepreneurs, investors | Earn a commission on every sale |
| Marketplace | Diaspora, project owners | Turnkey multi-vendor platform |
The sales cycle is longer (2 to 6 weeks) because the ticket is higher and the decision more considered. In return, a single signature secures your month.
The Kolonell referral program for big tickets
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Kolonell provides working e-commerce and marketplace demos (cart, Wave/Orange Money payment, vendor split) that the prospect operates live — a decisive argument in front of an entrepreneur. The full rates: showcase 15% + 5% recurring, e-commerce 12%, marketplace 10%, institutional 8%. The team supports you on high-stakes meetings and pricing. Free to join, Wave/Orange Money payment on collection.
Mini case study
Mariama, a former sales manager in Dakar, targets the merchants of a large market. She converts a fashion boutique into a Growth e-commerce (2,000,000 FCFA, commission 240,000 FCFA) then convinces an entrepreneur to launch a Starter marketplace (2,500,000 FCFA, commission 250,000 FCFA). In one month, two signatures earn her 490,000 FCFA — the equivalent of more than six showcase sales, with half the meetings.
FAQ
Why is the e-commerce rate lower than showcase? Because the ticket is far higher: 12% of 2,000,000 FCFA (240,000 FCFA) earns far more than 15% of 500,000 FCFA (75,000 FCFA).
Is marketplace hard to sell? The cycle is longer (3 to 8 weeks) and targets entrepreneurs, but a single Premium sale earns up to 1,200,000 FCFA in commission.
Do I need to understand the payment tech? No. The demos show Wave and Orange Money in action; the team handles integration and the vendor/platform split.
What volume should I target? One to two e-commerce/marketplace signings a month is enough to beat a far more intensive showcase income, thanks to big tickets.
Can I combine showcases and big tickets? Yes, and it is the ideal strategy: showcases smooth monthly income, big tickets create the peaks. All commissions add up.
Let's talk about your project. Specialize in e-commerce and marketplace and multiply your commissions. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
