The verdict in three sentences
You sell an outcome, not a technology. Your kit fits in three tools: a demo link personalized with the prospect's name, an online quote, and WhatsApp. You qualify the budget, hand a warm lead to Kolonell, and collect 8 to 15 % of the contract without ever touching code or carrying any delivery risk.
The only three tools you need
Forget technical skills: your job is commercial and relational. Here is your complete toolbox.
| Tool | What it's for | Cost to you |
|---|---|---|
| Personalized demo link | Show the site with the prospect's name/logo | 0 FCFA (provided by Kolonell) |
| Online quote | Instantly price by division | 0 FCFA (provided by Kolonell) |
| Prospect, follow up, hand off the lead | 0 FCFA | |
| One-page pitch | Sum up benefits + price + proof | 0 FCFA |
No paid software, no technical training: delivery know-how stays with Kolonell, you stay on the sales side.
The 5-step referral process
From first conversation to payout, it all fits in five simple moves.
| Step | Action | Typical duration |
|---|---|---|
| 1. Spot | Identify a merchant with no site or an outdated one | 5 min |
| 2. Hook | Show the demo with their name on WhatsApp | 2 min |
| 3. Qualify | Check budget (250,000 FCFA+) and real interest | 10 min |
| 4. Hand off | Send the warm contact to Kolonell | 5 min |
| 5. Collect | Receive commission after client payment | 7 days |
You never intervene after step 4: Kolonell takes over the final quote, production and technical follow-up.
The objection-handling cheat sheet
Three objections always come up. Here's the short answer to give on the spot.
| Objection | Your answer |
|---|---|
| "It's too expensive" | "One new client pays for the site; we start at 250,000 FCFA, payable in two installments." |
| "I know nothing about this" | "Exactly, you touch nothing: the agency does everything, you just approve." |
| "I already have a Facebook page" | "Facebook rents you a window; a website you own, and it shows up on Google." |
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Aminata, a fabric seller at HLM market in Dakar, knows nothing about code. In 2026 she sends a demo named "Chez Aminata Tissus" over WhatsApp to five neighboring vendors. Three are interested, two sign showcase sites at 400,000 FCFA. Commission: 2 × 60,000 = 120,000 FCFA, plus recurring. Her only investment: ten WhatsApp messages and two shared coffees. The code, design and go-live? Entirely handled by Kolonell.
FAQ
Do I really need zero technical skill?
Yes. Your role is to spot, show the demo and qualify the budget. All production — design, code, payments, go-live — is done by Kolonell.
What commission can I expect without being a technician?
The same as any partner: 15 % on a showcase site, 12 % e-commerce, 10 % marketplace, 8 % institutional, plus 5 % recurring.
How do I show a site that doesn't exist yet?
Kolonell gives you a demo link you personalize with the prospect's name and color in seconds. The prospect projects themselves immediately.
What if the prospect asks a technical question I don't understand?
You say "great question, let me connect you with the technical team" and hand off the lead. Never improvise a technical answer.
How long until my first commission?
Often 2 to 4 weeks: the time to qualify a prospect, for Kolonell to close, and for the first deposit to be collected.
Let's talk about your project. Join the Kolonell partner program: zero code, guaranteed commission on every signed project. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
