The verdict in three sentences
The highest-earning partners don't multiply small sites: they refer large projects (e-commerce, marketplace, institutional) where a single deal exceeds a million FCFA. On top of these sale commissions comes a 5 % recurring on maintenance, hosting and SEO, turning the portfolio into a monthly annuity. The more clients you accumulate, the bigger the recurring base grows, independent of new sales.
Large-ticket commissions in 2026
The percentage drops with the pole's size, but the absolute amount explodes. Here are the estimated sale gains per pole.
| Pole | Commission | Typical ticket | Estimated sale gain |
|---|---|---|---|
| E-commerce | 12 % | 1,000,000 – 4,000,000 FCFA | 120,000 – 480,000 FCFA |
| Marketplace | 10 % | 2,500,000 – 12,000,000 FCFA | 250,000 – 1,200,000 FCFA |
| Institutional | 8 % | 5,000,000 – 25,000,000 FCFA | 400,000 – 2,000,000 FCFA |
A single marketplace project at 8,000,000 FCFA pays you 800,000 FCFA in sale commission. An institutional project at 15,000,000 FCFA pays 1,200,000 FCFA. These rare but heavy tickets change the scale of your income.
The recurring annuity that stacks
The 5 % recurring applies to monthly subscriptions: maintenance (50,000 – 200,000 FCFA), managed hosting (25,000 – 75,000 FCFA), SEO (75,000 – 300,000 FCFA). On large projects these contracts are bigger, so your recurring is too.
| Client type | Client monthly recurring | Your 5 %/month | Over 12 months |
|---|---|---|---|
| E-commerce (maintenance + SEO) | 200,000 FCFA | 10,000 FCFA | 120,000 FCFA |
| Marketplace (maintenance + SEO) | 400,000 FCFA | 20,000 FCFA | 240,000 FCFA |
| Institutional (maintenance + hosting + SEO) | 500,000 FCFA | 25,000 FCFA | 300,000 FCFA |
Each loyal client adds to the previous one: with 5 varied recurring clients you can target 75,000 to 100,000 FCFA/month in annuity, before any new sale.
12-month income projection
Assume a partner who places, over the year, 3 e-commerce, 1 marketplace and 1 institutional project, with average recurring.
| Item | Detail | Year total |
|---|---|---|
| E-commerce sales | 3 × 2,000,000 × 12 % | 720,000 FCFA |
| Marketplace sale | 1 × 6,000,000 × 10 % | 600,000 FCFA |
| Institutional sale | 1 × 10,000,000 × 8 % | 800,000 FCFA |
| Stacked recurring (avg. year-end) | ~65,000 FCFA/month | ~450,000 FCFA |
| Estimated year-1 total | — | ~2,570,000 FCFA |
With just five well-chosen projects, a partner passes 2.5 million FCFA over the year, including a recurring share that fully restarts the next year.
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The Kolonell referral partner program
This annuity is exactly what the Kolonell referral partner program offers. You introduce ambitious projects (online shops, multi-vendor platforms, corporate sites) and Kolonell delivers them. Your rates: e-commerce 12 %, marketplace 10 %, institutional 8 %, showcase 15 %, plus 5 % recurring on all maintenance contracts. No entry cost, payout via Wave, Orange Money or bank transfer, coverage across all of French-speaking Africa.
Mini case study
Cheikh, a consultant in Dakar, has a network of executives. In one year he refers an e-commerce SME (2,500,000 FCFA) and a marketplace platform (7,000,000 FCFA).
- E-commerce sale: 2,500,000 × 12 % = 300,000 FCFA
- Marketplace sale: 7,000,000 × 10 % = 700,000 FCFA
- Sale total: 1,000,000 FCFA
- Recurring: the two clients total 500,000 FCFA/month in subscriptions → 5 % = 25,000 FCFA/month annuity
With two introductions in the year, Cheikh collects a million FCFA plus a 300,000 FCFA/year annuity that renews.
FAQ
Which pole pays most per project? Institutional, in absolute amount: 8 % of a 15,000,000 FCFA ticket = 1,200,000 FCFA. Marketplace follows with 10 % of 2.5 to 12 million-plus tickets.
Why does the percentage drop on the big poles? Because tickets are far larger: 8 % of 15 million vastly exceeds 15 % of 500,000. The absolute amount rises sharply.
Is the recurring really durable? Yes, as long as the client keeps maintenance, hosting or SEO contracts. On large projects these subscriptions reach 200,000 to 500,000 FCFA/month, i.e. 10,000 to 25,000 FCFA for you.
How many projects to live off this activity? Five well-chosen mid-size projects can generate over 2.5 million FCFA in a year, recurring included. Volume and ticket size make the difference.
How do I join the program? Contact Kolonell on WhatsApp, sign the partner agreement, receive the demo and price kit, then introduce your prospects. Your commissions are recorded in your name as soon as the client signs.
Let's talk about your project. Become a Kolonell referral partner on large projects and build a digital annuity. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
