The verdict in three sentences
The sales commission pays you once; the recurring cut pays you every month, indefinitely. With Kolonell, the referrer keeps 5 % of the maintenance contract for as long as the client stays active — that's 3,750 FCFA/month per client for an average 75,000 FCFA maintenance plan. In Kigali, twenty loyal clients build 75,000 FCFA/month of passive income with no re-prospecting ever.
Recurring vs one-shot: the 24-month match
Two referrers sign the same number of clients, but one ignores recurring income and the other cultivates it. Here is the gap over 24 months for a single client on maintenance at 75,000 FCFA/month.
| Month | Cumulative recurring (1 client) | Comment |
|---|---|---|
| 1 | 3,750 FCFA | first monthly payment |
| 6 | 22,500 FCFA | client has paid 6 months |
| 12 | 45,000 FCFA | a full year of rent |
| 18 | 67,500 FCFA | beats a Starter website commission |
| 24 | 90,000 FCFA | more than 2 Starter websites combined |
A single client kept beyond 24 months earns you, in recurring income, more than the upfront commission of a Growth website. Multiply by 20 clients and the rent becomes a real salary.
The compounding effect with churn
Recurring income isn't magic: you must account for churn (clients who leave). Here is a model at 3 sign-ups/month, average maintenance 75,000 FCFA, churn 10 %/year (2026 order of magnitude).
| Maintenance ticket | 5 % referrer/month | 20 active clients | Monthly recurring |
|---|---|---|---|
| 50,000 FCFA | 2,500 FCFA | x20 | 50,000 FCFA/month |
| 75,000 FCFA | 3,750 FCFA | x20 | 75,000 FCFA/month |
| 100,000 FCFA | 5,000 FCFA | x20 | 100,000 FCFA/month |
| 150,000 FCFA | 7,500 FCFA | x20 | 150,000 FCFA/month |
| 200,000 FCFA | 10,000 FCFA | x20 | 200,000 FCFA/month |
With 90 % retention and 3 sign-ups/month, the active client base grows even after churn. After ~18 months, a referrer in Kigali passes 300,000 FCFA/month of recurring income — the threshold where the rent covers a household's expenses without a single new sale.
Mini case study
Kossi, a referrer in Kigali, signs 3 clients/month with average maintenance 75,000 FCFA. His retention is 90 %/year. Month 12: he has ~32 active clients (after churn), worth ~120,000 FCFA/month of recurring income. Month 18: ~48 active clients, worth ~180,000 FCFA/month. Meanwhile the upfront keeps landing (~112,500 FCFA/month for 3 Starter websites). His total income at month 18 nears 290,000 FCFA/month combined — half of it fully passive (estimate).
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The Kolonell referral program
Recurring income is the centerpiece of the Kolonell business-referrer program. Public rates:
- Website: 15 % on the sale + 5 % recurring on maintenance.
- E-commerce: 12 % + 5 % recurring.
- Marketplace: 10 % + 5 % recurring.
- Institutional: 8 % + 5 % recurring.
Every client you bring keeps paying you for as long as they stay with Kolonell. That's the strongest reason to nurture the relationship after the sale: a happy client is a rent that lasts for years.
FAQ
When does recurring income stop? When the client cancels their maintenance. As long as they pay their contract to Kolonell, you earn 5 % every month, with no time cap.
How much for 20 loyal clients? At 75,000 FCFA average maintenance, 20 active clients pay you 75,000 FCFA/month of recurring income, i.e. 900,000 FCFA/year passively (2026 estimate).
Does churn break the model? No, it only slows it. At 10 %/year churn and 3 sign-ups/month, the net base still grows: you add faster than you lose.
Recurring or a big upfront commission? Both stack. Over 24 months, a long-kept client earns more in recurring income than in sales commission — aim for retention.
Can I influence retention? Yes, by bringing well-qualified clients and staying their contact. The happier the client, the longer they keep maintenance, the longer your rent lasts.
Let's talk about your project. Build your referrer's rent with Kolonell's 5 % recurring cut. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.