The verdict in three sentences
The sale commission is pleasant, but the referral partner's real lever is the 5 % recurring on each client's maintenance, SEO and hosting. The Kolonell program pays 15 %+5 % on showcase, 12 % on e-commerce, 10 % on marketplace and 8 % on institutional, with recurring income landing every month. A well-built portfolio of 20 clients can generate more than 250,000 FCFA/month of passive income.
Why recurring beats the one-off sale
A one-off sale pays you once; a recurring client pays you every month, for as long as they stay. Here are the recurring lines on which you earn 5 %.
| Recurring service | 2026 range | Your monthly 5 % |
|---|---|---|
| Maintenance | 50,000 to 200,000 FCFA/month | 2,500 to 10,000 FCFA |
| SEO | 75,000 to 300,000 FCFA/month | 3,750 to 15,000 FCFA |
| Managed hosting | 25,000 to 75,000 FCFA/month | 1,250 to 3,750 FCFA |
| Ad campaigns | Budget + 15-20 % | 5 % of agency margin |
A single client taking maintenance + SEO can therefore earn you between 6,250 and 25,000 FCFA/month in recurring income, with no extra effort on your part.
The projection on a 20-client portfolio
The long-term-minded partner does not chase the next sale: they build a portfolio of recurring clients. Here is how passive income stacks up.
| Portfolio size | Avg recurring/client | Monthly passive income |
|---|---|---|
| 5 clients | 12,500 FCFA | 62,500 FCFA |
| 10 clients | 12,500 FCFA | 125,000 FCFA |
| 15 clients | 12,500 FCFA | 187,500 FCFA |
| 20 clients | 12,500 FCFA | 250,000 FCFA |
| 30 clients | 12,500 FCFA | 375,000 FCFA |
| 50 clients | 12,500 FCFA | 625,000 FCFA |
Assuming a prudent 12,500 FCFA average recurring per client (maintenance + a little SEO), 20 clients are enough to exceed 250,000 FCFA/month landing with no new sale. Every new referral only adds to the pile.
Mini case study
Koffi, a consultant in Accra, has referred 20 projects over 18 months. He no longer sells actively, but his portfolio runs: of his 20 clients, 14 have average maintenance of 100,000 FCFA/month (5 % = 5,000 FCFA each) and 6 have maintenance + SEO at 250,000 FCFA/month (5 % = 12,500 FCFA each). Total: (14 x 5,000) + (6 x 12,500) = 70,000 + 75,000 = 145,000 FCFA/month of passive income, on top of commissions from his occasional new sales. This income continues even in months when he signs nothing.
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FAQ
How much does recurring income earn per referred client?
Between 6,250 and 25,000 FCFA/month depending on the services the client takes (maintenance, SEO, hosting). The calculation is always 5 % of the monthly amount billed to the client.
Can you really live on recurring income alone?
With a portfolio of 20 clients at 12,500 FCFA average recurring, you exceed 250,000 FCFA/month passive. At 50 clients, you approach 625,000 FCFA/month with no new sale.
Does the recurring income ever stop?
It lasts as long as the client keeps their maintenance, SEO or hosting contract with us. A loyal client pays you for years on a single introduction.
One-off sale or recurring: which to favor?
Both add up, but recurring is the real asset: a Premium showcase pays 180,000 FCFA once, while its maintenance pays you 5,000 FCFA/month indefinitely.
How do I maximize my recurring income?
By steering your clients toward maintenance + SEO offers from signature. A client on a full pack is worth up to 25,000 FCFA/month of recurring versus 2,500 FCFA for minimal maintenance.
Let's talk about your project. Join the Kolonell referral partner program and build recurring income: 15 %+5 % showcase, 12 % e-commerce, 10 % marketplace, 8 % institutional, plus 5 % recurring for life. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
