The verdict in three sentences
Kolonell's 5% recurring share is no trivial bonus: it separates a seller who starts over every month from a referral partner building compounding passive income. Each client placed on maintenance pays you 5% of their monthly subscription — 2,500 to 10,000 FCFA/month per client — for as long as the contract runs. Over 24 months with 70 to 85% retention, a portfolio of twenty clients becomes a five-figure monthly annuity independent of your new sales.
One-shot 15% vs 5% annuity: two logics
The sale commission (15% on showcase) is big but one-time. The recurring share (5% of maintenance) is small but endless. The first pays your month; the second pays your years.
| Criterion | Sale commission (15%) | Recurring maintenance (5%) |
|---|---|---|
| Calculation base | site price (250K-1.2M FCFA) | monthly subscription (50K-200K FCFA) |
| Per-unit amount | 37,500 - 180,000 FCFA | 2,500 - 10,000 FCFA/month |
| Frequency | once | every month |
| Duration | one-time | as long as the contract runs |
| Effort after sale | none | none |
| Compounding effect | no | yes, compounds |
The recurring share looks small line by line. Its power is stacking: each new sale adds a layer that does not vanish when you sell the next one.
24-month accumulation simulation
Assumption: the partner signs 1 showcase client per month, each with average maintenance of 100,000 FCFA/month (so 5,000 FCFA recurring/month per client), 80% retention.
| Month | Active clients (80% retention) | Monthly recurring income | Cumulative recurring earned |
|---|---|---|---|
| 3 | 3 | 15,000 FCFA | ~30,000 FCFA |
| 6 | 6 | 30,000 FCFA | ~110,000 FCFA |
| 12 | 11 | 55,000 FCFA | ~430,000 FCFA |
| 18 | 15 | 75,000 FCFA | ~1,000,000 FCFA |
| 24 | 20 | 100,000 FCFA | ~1,900,000 FCFA |
By month 24, the partner earns 100,000 FCFA/month of pure recurring income — on top of the 15% from each sale collected in parallel. The annuity took time to start then exploded: that is the compounding effect.
The Kolonell referral program
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This 5% recurring share exists only for showcase, on top of the 15% sale commission. Other poles pay a higher sale commission on a bigger ticket: 12% e-commerce, 10% marketplace, 8% institutional. A smart partner combines the recurring volume of showcase sites with the big one-off tickets of the other poles.
Mini case study
Ibrahim, a real-estate agent in Thiès, introduces merchants to Kolonell in his spare time. Over 20 months he signed 18 showcase sites, 15 still on maintenance (83% retention) at 90,000 FCFA/month on average. His recurring income: 15 × 90,000 × 5% = 67,500 FCFA/month landing whether he prospects or not. He keeps adding about one client a month: each new sale stacks another 4,500 FCFA/month onto his annuity. Achievable target within 12 months: cross 100,000 FCFA/month from recurring alone.
FAQ
How much does the recurring share pay per client? 5% of the monthly maintenance, i.e. 2,500 to 10,000 FCFA/month depending on whether the plan is 50,000 or 200,000 FCFA/month.
What happens if a client cancels maintenance? The recurring line stops for that client, but all others continue. With 70 to 85% retention, most of the portfolio stays active.
Does the recurring share exist on all poles? The 5% recurring maintenance is specific to showcase. E-commerce, marketplace and institutional pay a higher sale commission (12%, 10%, 8%) on larger tickets.
Do I have to keep working every month? Not for recurring income already earned: it lands with no effort. You only work to add new layers to the annuity.
How is the recurring share paid? Every month via Wave or Orange Money, with a statement listing each active client in the portfolio.
Let's talk about your project. Build a referral portfolio and stack the 5% recurring share month after month. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
