The verdict in three sentences
A real estate agent holds a dense B2B network — developers, shops, owners, property managers — many of whom need a site or a portal. By referring those needs to Kolonell, they earn 15% on a showcase site, 12% on a store and 10% on a real estate marketplace portal. On a portal sold at 5,000,000 FCFA, that is 500,000 FCFA in commission, without leaving their job.
A network built for referral
The real estate agent talks weekly to decision-makers who already invest: a developer launching a program, a shop opening on the ground floor, an owner wanting to showcase a property. All share one thing: weak or non-existent web presence. The agent is perfectly placed to bridge the gap.
| Agent's contact | Typical web need | Segment | Average ticket |
|---|---|---|---|
| Property developer | Program / listings portal | Marketplace | 5,000,000 FCFA |
| Ground-floor shop | Showcase or store | Showcase / E-commerce | 800,000 FCFA |
| Landlord owner | Mini rental site | Showcase | 500,000 FCFA |
| Property manager | Co-owner portal | Light institutional | 3,000,000 FCFA |
| Partner agency | Own listings portal | Marketplace | 4,000,000 FCFA |
Figures are 2026 orders of magnitude, varying by project size.
Commission on a real estate portal
The multi-listing portal is the agent's big ticket. The 10% marketplace commission applies, and the Kolonell recurring model (maintenance) adds on showcase projects.
| Referred project | Client price | Referrer commission | Rate |
|---|---|---|---|
| Owner showcase site | 500,000 FCFA | 75,000 FCFA | 15% |
| Shop store | 2,000,000 FCFA | 240,000 FCFA | 12% |
| Real estate portal | 5,000,000 FCFA | 500,000 FCFA | 10% |
| Property-manager portal | 3,000,000 FCFA | 240,000 FCFA | 8% |
| Partner agency portal | 4,000,000 FCFA | 400,000 FCFA | 10% |
A single large portal referred in the year already covers several months of an agent's commissions, on top of their usual real estate activity.
The Kolonell referrer program
Becoming a Kolonell referrer costs nothing and imposes no exclusivity. The agent keeps selling and renting; they simply add a revenue source whenever a contact needs web.
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| Segment | Signature commission | Recurring |
|---|---|---|
| Showcase | 15% | 5% maintenance |
| E-commerce | 12% | — |
| Marketplace | 10% | — |
| Institutional | 8% | — |
Mini case study
Marie is a real estate agent managing a portfolio of downtown properties. In 2026 she refers three needs spotted in her network: a portal for a developer (5,000,000 FCFA) and two showcase sites for shops renting her premises (500,000 FCFA each).
Calculation: portal 10% of 5,000,000 = 500,000 FCFA; showcase 2 × 75,000 = 150,000 FCFA. Signature total: 650,000 FCFA for the year, plus 5% recurring maintenance on the two sites. For Marie, that is over 54,000 FCFA per month on average, earned by flagging needs she already crossed in her job.
FAQ
Is it compatible with my agent work? Fully. You do not leave real estate: you flag a web need spotted in your network. One referred portal can pay 500,000 FCFA in commission.
Which contacts are most profitable? Developers and partner agencies, because a marketplace portal is worth 4 to 5 million FCFA, i.e. 400,000 to 500,000 FCFA at 10%.
Do I have to manage the technical project? No. Kolonell quotes, builds and delivers. The agent makes the intro and collects the commission on signature.
How much can I expect per year? Depending on the network, an active agent targets several hundred thousand FCFA per year; a single 5,000,000 FCFA portal already generates 500,000 FCFA.
Any fees or exclusivity? None. No entry fee, no exclusivity, no volume minimum. One referred project is enough to earn a commission.
Let's talk about your project. Monetize your real estate network by referring your contacts' web needs. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
