The verdict in three sentences
For a group of five private imaging clinics in Edinburgh, budget EUR 15,000 to 26,000 excluding VAT (about GBP 13,000 to 22,500) for a website that genuinely lowers front-desk workload, delivered in 10 weeks. The value does not come from the homepage but from preparation guides per exam (MRI, CT, ultrasound, mammography) and online booking connected to the RIS. Done properly, the site absorbs about 30% of inbound calls, which frees one full-time receptionist across the group.
Why the phone line saturates in a radiology group
In a typical Edinburgh group (city centre, Leith, Morningside, Corstorphine, Musselburgh), the switchboard handles 600 to 900 calls per day. Call-reason analysis almost always shows the same split: booking is only a third of the volume, while preparation, documents to bring and results weigh more.
| Call reason | Share of calls | Can the website handle it? |
|---|---|---|
| Exam preparation (fasting, contrast, kidney function) | 22% | Yes, guides per exam |
| Documents to bring, referral letter, insurance details | 10% | Yes, pre-appointment checklist |
| Booking or rescheduling | 35% | Largely, online calendar |
| Access to results and images | 8% | Yes, secure patient portal |
| Opening hours, access, parking per site | 6% | Yes, clinic pages |
| Medical questions, emergencies | 19% | No, stays with staff or the radiologist |
In total, around 40% of calls concern preparation and practical information. A clear MRI guide (implants, claustrophobia, fasting) or a contrast CT guide (creatinine test, iodine allergy, metformin) prevents dozens of calls a day and reduces exams postponed because the patient was not prepared.
What the website costs in 2026: three levels
The prices below are 2026 orders of magnitude for a healthcare-specialised agency. The spread mostly depends on RIS integration and the level of access to results.
| Level | Scope | Budget excl. VAT | Timeline |
|---|---|---|---|
| Essential | 5 clinic pages, 15 preparation guides, link to a third-party booking tool | EUR 15,000 to 18,000 | 6 to 8 weeks |
| Network | Guides per exam and per site, which clinic for my exam finder, calendar filtered by modality | EUR 19,000 to 23,000 | 9 to 10 weeks |
| Integrated | Everything in Network + RIS connection, results and images portal, D-2 preparation SMS reminders | EUR 23,000 to 26,000 | 10 to 12 weeks |
| Health-grade hosting for the portal | Certified health data hosting | EUR 150 to 400 per month | Included at launch |
| Maintenance and updates | Fixes, security, guide updates | EUR 250 to 600 per month | Annual |
| Medical writing of the guides | Sign-off by a lead radiologist | EUR 80 to 150 per guide | In parallel |
Three points drive compliance. The results portal processes health data: certified hosting and UK GDPR safeguards are mandatory (HDS is the French equivalent), as is strong patient authentication. Preparation guides must be signed off by a radiologist because they engage the group's liability. Finally, clinic communication must stay factual and comply with advertising rules for healthcare services.
Booking: third-party calendar or integrated module
Most groups already use a third-party booking tool. Replacing it is not always the right call.
| Criterion | Third-party calendar | Module integrated with the RIS |
|---|---|---|
| Annual cost for 5 clinics | EUR 7,000 to 15,000 in subscriptions | EUR 3,000 to 6,000 in maintenance |
| Filtering by modality and scanner | Partial | Full (1.5T or 3T MRI, CT) |
| Preparation questionnaire before booking | Limited | Custom, blocking if contraindicated |
| Public visibility | High | Depends on the site's SEO |
| Setup time | 2 weeks | 6 to 10 weeks |
For a five-clinic group, the most effective setup in 2026 is often hybrid: third-party calendar for ultrasound and plain X-ray, integrated module with a mandatory questionnaire for MRI and contrast CT, where poor preparation wastes a scanner slot.
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Mini case study
Dr Fiona Campbell, partner radiologist and managing director of a five-clinic group in Edinburgh, counts 750 calls a day handled by 7 receptionists. She chooses the Integrated level at EUR 24,000 excluding VAT plus EUR 450 per month for hosting and maintenance. After six months, inbound calls drop by 30%, about 225 fewer calls per day. At 3 minutes per call, that frees 11 hours of reception time every day, the equivalent of one full-time post (about EUR 38,000 fully loaded per year). MRI exams cancelled for poor preparation fall from 4% to 1.5%, recovering about 6 slots a week. The project pays for itself in under 9 months.
FAQ
How much does a website for a radiology group cost in 2026?
Budget EUR 15,000 to 26,000 excluding VAT depending on integration depth, plus EUR 150 to 600 per month for maintenance. The level with a results portal and RIS connection sits at the top of the range.
Is certified health data hosting mandatory?
Yes, as soon as the site stores or displays results, images or medical questionnaires. A purely informational site can stay on standard hosting, but the patient portal must run on certified health-grade infrastructure, for EUR 150 to 400 per month.
Can we keep our current booking tool and still have an effective site?
Yes, the third-party calendar plugs into the site by modality and by clinic. The site's value comes from preparation guides and the patient journey, which cut calls by about 30% whatever the booking tool.
Who writes the preparation guides?
The agency drafts a patient-friendly version, then a lead radiologist signs off each guide. Budget EUR 80 to 150 per guide and about twenty guides to cover MRI, CT, ultrasound, mammography and interventional radiology.
How long before the switchboard feels the effect?
First effects appear within 4 to 6 weeks, once confirmation texts link to the guides. The 30% drop in calls is usually measurable after 3 to 6 months.
Let's scope your project. Send us your list of clinics, modalities and RIS: we will price a website with preparation guides and online booking between EUR 15,000 and 26,000 excluding VAT, deliverable in 10 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
